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Bleisure - Growing Trend in Business Travel
- 2. 2 Conceptofbleisure • Occurs where corporate travelers add leisure days to their business trip • Availed by first time and frequent travelers • Demographically neutral • Driven largely by innate desire for knowledge and relaxation • Companies yet to adapt to this growing travel behaviour Whatisbleisure? Bleisure means different to both employers and employees, yet evolving as a significant tool in changing workplace culture where travel for work is perceived as an experience rather than routine Keyreasonsforbleisure Promotes friendly work culture in organization Employers Employees Retaining employees Enables work - life balance Optimize travel costs Relax and unwind after work Visit friends and relatives Sightseeing and exploring new places Save money on traveling again Explore and experience local culture
- 3. 3 HoworganizationscanbenefitfromusingSBT? Howisbleisureperceivedglobally? Keytraitsofglobalbleisuretravellers • Common behaviour across employee levels • More likely during overseas travel • Desire to explore dominates cost concerns • Influenced by cultural factors • Prefer external / TMC assistance to manage leisure bookings due to lack of time Globally, business travellers believe that bleisure is no longer a privilege but a necessity for work-life balance and their long term productivity Adoptionlevelsinselectcountries1 88% 72%75% 1. Based on survey conducted by FCM in 2016 amongst 693 respondents in 9 countries Keytraitsofglobalbleisuretraveller1 have undertaken bleisure trips58% 60% took a family member / partner with them influenced by chance to explore and experience the visiting city 34% consider bleisure as a job perk80% depended on TMC for whole or part of leisure trip portion 61% have taken 4 or more trips in a year58% “The legalities around the question of employer accountability for those who bolt leisure days on to a business trip is a somewhat grey area. However, if a company's travel policy allows leisure days to be tagged onto a business trip, there is a moral imperative to ensure that employees are aware of any stipulations.” Randall Gordon Duff, Collinson Group in UK “It's all about balance -- balancing your commitments so that people in the office don't resent your absence, balancing work and leisure, time at home v/s time away.” Jay Langley, NGO in Australia “Generally speaking, mixing up public and private matters is frowned upon in Japanese society–it’s perceived to be a question of values.” Travel Manager, Japan Acrosstheglobe:viewsonbleisure
- 4. 4 HoworganizationscanbenefitfromusingSBT? WheredoesbleisurestandintheIndianmilieu? KeytraitsofIndianbleisuretravellers • Increasingly common across designations • More likely to “tag” with family v/s global average • Lesser bleisure trips v/s global average • Prefer managing leisure bookings themselves to maintain confidentiality • Not undertaking bleisure is more due to fear of compliance / policy issues While travellers are actively pursuing the idea of bleisure, Indian businesses are yet to open up due to their past experiences, hence policy interventions are needed to balance mutual expectations 1. Based on survey conducted by FCM in 2016 amongst 693 respondents in 9 countries KeytraitsofIndianbleisuretraveller1 believe their company allows them to undertake bleisure trip 66% 69% took a family member / partner with them influenced by chance to explore and experience the visiting city 44% consider bleisure as a job perk75% book the leisure part of travel on their own57% have taken 4 or more trips in a year46% “In the practical short-term perspective, planning leisure around work is actually a very efficient way to go about it in terms of time and money spent. The good bosses understand this and actually appreciate this sort of optimisation” Jacob Cherian, CIO, leading IT firm “Bleisure should not be encouraged, can be unhealthy in the long run” CFO of a leading steel company “We do not discourage bleisure but don’t actively promote also. As long as business is okay, travel department has no issues. We encourage TMCs to provide special rates for employees’ personal travel also.” Travel manager with a leading conglomerate India:viewsonbleisure
- 5. 5 Whatshouldtravelmanagersconsiderwhiledevelopinga bleisurepolicy? Indian travel managers, while framing a bleisure policy, need to be more aware of their employee travel behavior patterns and key risks to ensure balance between business and employee needs with minimal impact on corporate performance Bleisurepolicyframework Framework for bleisure policy Defining the eligibility criteria Defining the employee travel plans Segregate business and leisure expenses Defining start and end points Risk and responsibility matrix Ensuring no impact on work deadlines Source: 1. “How to Create a Bleisure Travel Policy”, Abacus, dated May 17, 2017 2. “At their Bleisure: How to incorporate Blended Travel Guidelines into Your Policy” , American Express article 3. KPMG Analysis Stage 1: Bleisure exists, TMs not aware Stage 2: Bleisure exists, TMs aware Stage 3: Selectively allow bleisure Stage 4: Official bleisure policyy Key feature Employees take Bleisure trips without approval Bleisure trips approved at manager discretion Bleisure trips approved on case to case basis Official documented policy outlining roles and duties Employee impact May result in indiscipline, non- compliance Inconsistent implementation, some employees happy, others not Those denied may feel demotivated Consistency in implementation, higher awareness Company impact Limited or no visibility over travel costs Hard to define responsibility in crisis etc. Inconsistency and variability in decision making Higher compliance levels, limited / no discretion Stagesintheevolutionofbleisure