This document is a template for capturing information about a potential customer, including their demographics, the story that led them to be interested in a product, the goals and needs they have, the tone that would resonate with them, and the value proposition of the product that is important to them. It aims to provide insights into understanding a specific user to better meet their needs.

1. User Name__________________ Type______________
Demographics (Stats) Story (Situation that has created
interest in your product)
Goals (Specific results they hope to Needs (Feature or attribute of
gain from using your product) your product)
Tone (Voice and style that will Value Proposition (Qualities of
resonate with this user) your product important to this user)
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