The document discusses branding and business strategies. It provides tips for developing a brand manual, focusing on passion, ideas, potential and opportunities. It emphasizes defining processes to allow businesses to work on scalability and profits. A brand represents perceived relationship and values, and should provide an experience, while a business is a platform for exchange. Building a supportive tribe and remaining relentless are keys to success in the marathon of running a business. Documenting your story as an author can inspire others and open new doors.

1. About Nadeem
•Marketing & Design
•Consulting / Strategy
•Branding & Identities
•Brand Experience
•Reverse Engineering Success

2. Creative Consciousness
1. Passion
2. Ideas
3. Potential
4. Opportunities
5. Profits & Processes
6. Business to Brand
7. The Manual
8. Your Tribe
9. The Marathon
10. The Author

3. The Manual
•Track everything
•Create your story
•Set your rules/limitations
•Define your processes
•Write it as if you’re giving it to
someone that has never seen or
heard about your business – so they
can run your business

4. Passion
•What are you known for?
•What do you do effortlessly?
•What are you complimented on?
•What puts a smile on your face?
•What doesn’t feel like work?

5. Ideas
•What is an idea?
•Where do your ideas come from?
•Does your idea solve a problem?
•Define your Unique Value
Proposition.

6. Potential
•How do you define potential?
•How to measure potential?
•Risk and Reward
•Your potential, your vision.

7. Opportunities
•How you view the world.
•Validating your talent.
•Owning your greatness.
•Carving out your piece of the pie.

8. Profits & Processes
•Passion gets you started.
•Process is what makes you money.
•Process allows you to work on your
business.
•Process allows scalability.

9. Business to Brand
•A business is a platform of exchange
•A business can be a product or
service;
•or both
•A brand is a perceived relationship
•A brand is a symbol of your values
•A brand should be an experience

10. The Manual
•Track everything
•Create your story
•Set your rules/limitations
•Define your processes
•Write it as if you’re giving it to
someone that has never seen or
heard about your business – so they
can run your business

11. Your Tribe
•Every decision has a story to tell.
•Stories are enriched through
experience and relationships.
•Be honest, transparent
& vulnerable.
•Be approachable.
•Share your best stuff first.
•Create a culture/way of living.

12. The Marathon
•Running a business is not easy.
•Be frugal with your time.
•Be aware of how your spend your
energy.
•Surround yourself with people that
are more accomplished than you – so
they can lift you up to there level
•Keep going - be relentless!

13. The Author
•Write your story.
•Expensive business card.
•Reach more people than you think.
•Inspire more people than you think.
•Opens more doors & opportunities.
•A stream of income.