Proctive’s Slides: Identifikation af relevante arbejdsscenarier. Vi informerer løbende kommunens forskellige afdelinger om, hvordan nye services og funktioner i Office 365 kan have betydning for deres arbejde og hjælper ledelsen med at afdække og prioritere de konkrete scenarier, hvor en anvendelse vil have størst værdi. F.eks. via en Value Discovery Workshop
Martin Börjesson vil introducere Gartners teori om Bimodal IT og forklare, hvorfor den er en vigtig driver i IT innovation. I oplægget vil Martin Börjesson trække på sine mange års erfaring fra dansk erhvervsliv. Han vil blandt andet fortælle om, hvordan et digital lab efter 18 måneders snak, politik og diskussion nu endeligt kører og netop har leveret sine første brugbare resultater.
Este año, como parte de nuestra investigación sobre las tendencias digitales de 2016, en SM Digital, hemos escogido como caso de éxito a LEGO. Esta marca viene demostrando que su estrategia está funcionando; prueba de ello, es el reconocimiento y el amor manifestados por sus usuarios, así como sus buenos números en ventas, que lo llevan a ser el segundo jugador más importante del mercado de juguetes, acercándose a Mattel.
Marianne Dahl Steensen - Strategi og organisationsledelse i den digitale æraAarhus BSS
Marianne Dahl Steensen fortæller om, hvad den hastige digitalisering af samfundet betyder for virksomheder, og hvordan du leder din organisation i en tid, hvor mulighederne er uanede – og hvor ingen ved, hvordan fremtiden ser ud.
Sabine Müller - Innovation driven by qualitative insigthsAarhus BSS
Even in a world of big data, being close to the consumer and understanding his or her needs are vital to foster innovation. Digitalisation and the use of social media offer new opportunities to get close to your consumer on their premises and investigate their likes, dislikes, wishes and needs on the platforms that they use. In this presentation, Sabine will focus on how digitalisation offers new ways of collecting and analysing consumer data and how qualitative consumer insights drive innovation efforts.
Proctive’s Slides: Identifikation af relevante arbejdsscenarier. Vi informerer løbende kommunens forskellige afdelinger om, hvordan nye services og funktioner i Office 365 kan have betydning for deres arbejde og hjælper ledelsen med at afdække og prioritere de konkrete scenarier, hvor en anvendelse vil have størst værdi. F.eks. via en Value Discovery Workshop
Martin Börjesson vil introducere Gartners teori om Bimodal IT og forklare, hvorfor den er en vigtig driver i IT innovation. I oplægget vil Martin Börjesson trække på sine mange års erfaring fra dansk erhvervsliv. Han vil blandt andet fortælle om, hvordan et digital lab efter 18 måneders snak, politik og diskussion nu endeligt kører og netop har leveret sine første brugbare resultater.
Este año, como parte de nuestra investigación sobre las tendencias digitales de 2016, en SM Digital, hemos escogido como caso de éxito a LEGO. Esta marca viene demostrando que su estrategia está funcionando; prueba de ello, es el reconocimiento y el amor manifestados por sus usuarios, así como sus buenos números en ventas, que lo llevan a ser el segundo jugador más importante del mercado de juguetes, acercándose a Mattel.
Marianne Dahl Steensen - Strategi og organisationsledelse i den digitale æraAarhus BSS
Marianne Dahl Steensen fortæller om, hvad den hastige digitalisering af samfundet betyder for virksomheder, og hvordan du leder din organisation i en tid, hvor mulighederne er uanede – og hvor ingen ved, hvordan fremtiden ser ud.
Sabine Müller - Innovation driven by qualitative insigthsAarhus BSS
Even in a world of big data, being close to the consumer and understanding his or her needs are vital to foster innovation. Digitalisation and the use of social media offer new opportunities to get close to your consumer on their premises and investigate their likes, dislikes, wishes and needs on the platforms that they use. In this presentation, Sabine will focus on how digitalisation offers new ways of collecting and analysing consumer data and how qualitative consumer insights drive innovation efforts.
This week, we distill insights around LEGO CUUSOO - a global crowdsourcing platform that invites adults to submit and vote for new product designs.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Sabine Müller - Innovation driven by qualitative insigthsAarhus BSS
Even in a world of big data, being close to the consumer and understanding his or her needs are vital to foster innovation. Digitalisation and the use of social media offer new opportunities to get close to your consumer on their premises and investigate their likes, dislikes, wishes and needs on the platforms that they use. In this presentation, Sabine will focus on how digitalisation offers new ways of collecting and analysing consumer data and how qualitative consumer insights drive innovation efforts.
This is a presentation of the Perl module Workflow available on CPAN. All examples mentioned are available as part of the workflow distribution.
http://search.cpan.org/~jonasbn/Workflow/lib/Workflow.pm
http://sourceforge.net/apps/mediawiki/perl-workflow/index.php?title=Main_Page
The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans.
What will you learn from this presentation?
- How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads
- Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts
- Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing
This presentation was given by Dennis Kelly, CEO at Boignet, at NEDMA's 2015 Annual Conference.
This week, we distill insights around LEGO CUUSOO - a global crowdsourcing platform that invites adults to submit and vote for new product designs.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Sabine Müller - Innovation driven by qualitative insigthsAarhus BSS
Even in a world of big data, being close to the consumer and understanding his or her needs are vital to foster innovation. Digitalisation and the use of social media offer new opportunities to get close to your consumer on their premises and investigate their likes, dislikes, wishes and needs on the platforms that they use. In this presentation, Sabine will focus on how digitalisation offers new ways of collecting and analysing consumer data and how qualitative consumer insights drive innovation efforts.
This is a presentation of the Perl module Workflow available on CPAN. All examples mentioned are available as part of the workflow distribution.
http://search.cpan.org/~jonasbn/Workflow/lib/Workflow.pm
http://sourceforge.net/apps/mediawiki/perl-workflow/index.php?title=Main_Page
The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans.
What will you learn from this presentation?
- How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads
- Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts
- Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing
This presentation was given by Dennis Kelly, CEO at Boignet, at NEDMA's 2015 Annual Conference.