Bizdaq
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Bizdaq is an online startup that helps business owners sell their businesses without commissions or fees. It has seen a 210% increase in customers. Through interviews with early customers, Bizdaq discovered that its target audience valued trade publications. It invested in key trade publications to establish credibility and gain traction. The company used a free model initially and then transitioned to a paid model.
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Bizdaq
- 1. Bizdaq A Disruptive Online Startup Tackles The Offline World
- 2. Bizdaq, a company that helps business owners sell their business without commission or hidden fees, has seen a 210% increase in customers. Image: mohamed_hassan, Pixabay
- 3. Bizdaq conducted research via phone interviews with early adopters. Image: mohamed_hassan, Pixabay
- 4. The company discovered that its target audience highly valued trade publications. Image: OpenClipart-Vectors, Pixabay
- 5. Bizdaq invested marketing dollars into key trade publications. Image: Rilsonav, Pixabay
- 6. The company focused on establishing credibility through associations with publications. Image: 3dman_eu, Pixabay
- 7. Bizdaq developed an understanding of key motivations, characteristics and lifestyle of their customers. Image: geralt, Pixabay
- 8. The company used a free model to gain traction, then transformed into a paid model. Image: johny_deff, Pixabay
- 9. “I would advise any business starting up to think carefully about their ‘personality’ as a business. For example, we built ‘tone of voice’ documents in the early stages, which dictate the way we talk to customers and the perception we want users to have of our brand. By doing this we keep ‘on brand’ and ensure that as our team and business grows, we all have the same values.” - Sean Mallon CEO, Bizdaq
- 10. Sources: Real Business, “Buying or selling a business? Future 50 winner Bizdaq could be everything you’re looking for,” Letitia Booty, February 8, 2018 https://realbusiness.co.uk/business-growth/2018/02/08/buying-selling-business-future-50-winner-bizdaq-everything-youre-looking/ Easyspace, “Interview with Sean Mallon, Founder of Bizdaq,” August 14, 2015 https://www.easyspace.com/blog/2015/08/14/interview-sean-mallon-founder- bizdaq/