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Marketing Applied To A Different Culture, The Case Of Japan
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Marketing Applied To A Different Culture, The Case Of Japan
Marketing in Japan requires understanding key cultural differences. Geography plays a major role, with over 25% of Japan's population concentrated in the Tokyo area. Distribution strategies must account for high population density, expensive real estate, and consumer preferences for convenience stores over supermarkets. A long history of adapting foreign concepts through improvement and innovation also influences the culture. Younger urban professionals, especially women in Tokyo, represent an important consumer market.
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This document discusses the importance of accurate WorldCat holdings and various tools for maintaining holdings. It outlines how holdings reflect a library's collections in discovery tools and support resource sharing. Several methods for holdings maintenance are described, including batch processing, CatExpress, Connexion client/browser, Z39.50, e-serials linkage, WorldCat Cataloging Partners, and OCLC services. The document recommends libraries determine the best methods to add holdings retrospectively and maintain them ongoingly through tools on the OCLC website and support.
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- Infringement searches determine if an existing patent claims the same invention to avoid infringement.
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