This document provides use case examples for how to utilize various marketing automation workflows and triggers in Bislr. It includes summaries of workflows for webinar follow up, feature releases, partner events, long sales cycle campaigns, live event follow up, multi-path flows, paid advertising, page visits, form submissions, and call to action clicks. For each use case, it provides opening questions, solutions using Bislr, benefits, and step-by-step instructions on setting up the workflow. It also includes tips for getting more out of Bislr for each use case.
The definitive guide to measuring lead nurturing 8-2013Marcia Kadanoff
This document provides a guide to measuring the success of lead nurturing programs. It begins by defining lead nurturing as a series of tactics to build relationships with prospects even when they are not actively looking to buy. The document then discusses the challenges of measuring lead nurturing returns. It proposes a framework for justifying lead nurturing investments using metrics like deal size, opportunity close rates, and revenue from new and repeat customers. The document outlines seven types of lead nurturing campaigns aligned to stages in the buyer lifecycle. It concludes by recommending tracking over a dozen metrics to effectively measure lead nurturing across the different stages from lead to customer.
The document discusses adopting an agile approach to marketing. Some key points:
- Traditional annual marketing plans are no longer effective due to constant and rapid changes. Agile practices like iterative planning, testing, and adapting can help marketing keep up.
- Agile marketing involves maintaining a backlog of campaign ideas that are prioritized and pulled into short sprints for development and testing. Results are reviewed regularly to inform future work.
- Technology like marketing automation is needed to execute iterative testing of campaigns across multiple channels and measure results in real-time.
- Adopting agile practices requires changes to processes, using tools like backlogs and sprints, and embracing constant testing and adaptation to stay responsive to changes in
Pathway to Nurture: Best Practices and How-ToMarketo
Today’s buyers require more than just random acts of marketing in order to trust and become loyal to your organization. Lead nurturing is the process of building strong relationships with your audience throughout the buying journey. View these slides as we show you how to create effective nurturing strategies and programs, and report on results all in your current Marketo instance.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...Checkr
This document provides an entrepreneur's guide to email marketing for insurance businesses. It discusses how email marketing is still very effective with high returns. It provides tips for improving click-through rates including only sending relevant content, using responsive designs, timing emails effectively, and including clear calls-to-action. The document also discusses email marketing automation strategies like dynamic content and drip campaigns. It provides examples of effective insurance email templates and discusses standard email platform features that can help insurance businesses succeed with email marketing.
Effective use of Instagram for BusinessDemand Metric
Instagram is a free photo sharing app that allows users to take photos, add filters to alter the photos, and share them on Instagram and other social networks. The document outlines how businesses can effectively use Instagram to increase exposure, engage customers, and generate leads. Key recommendations include posting photos regularly to show products, behind-the-scenes images, and contests to engage audiences and increase awareness of the brand.
The definitive guide to measuring lead nurturing 8-2013Marcia Kadanoff
This document provides a guide to measuring the success of lead nurturing programs. It begins by defining lead nurturing as a series of tactics to build relationships with prospects even when they are not actively looking to buy. The document then discusses the challenges of measuring lead nurturing returns. It proposes a framework for justifying lead nurturing investments using metrics like deal size, opportunity close rates, and revenue from new and repeat customers. The document outlines seven types of lead nurturing campaigns aligned to stages in the buyer lifecycle. It concludes by recommending tracking over a dozen metrics to effectively measure lead nurturing across the different stages from lead to customer.
The document discusses adopting an agile approach to marketing. Some key points:
- Traditional annual marketing plans are no longer effective due to constant and rapid changes. Agile practices like iterative planning, testing, and adapting can help marketing keep up.
- Agile marketing involves maintaining a backlog of campaign ideas that are prioritized and pulled into short sprints for development and testing. Results are reviewed regularly to inform future work.
- Technology like marketing automation is needed to execute iterative testing of campaigns across multiple channels and measure results in real-time.
- Adopting agile practices requires changes to processes, using tools like backlogs and sprints, and embracing constant testing and adaptation to stay responsive to changes in
Pathway to Nurture: Best Practices and How-ToMarketo
Today’s buyers require more than just random acts of marketing in order to trust and become loyal to your organization. Lead nurturing is the process of building strong relationships with your audience throughout the buying journey. View these slides as we show you how to create effective nurturing strategies and programs, and report on results all in your current Marketo instance.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...Checkr
This document provides an entrepreneur's guide to email marketing for insurance businesses. It discusses how email marketing is still very effective with high returns. It provides tips for improving click-through rates including only sending relevant content, using responsive designs, timing emails effectively, and including clear calls-to-action. The document also discusses email marketing automation strategies like dynamic content and drip campaigns. It provides examples of effective insurance email templates and discusses standard email platform features that can help insurance businesses succeed with email marketing.
Effective use of Instagram for BusinessDemand Metric
Instagram is a free photo sharing app that allows users to take photos, add filters to alter the photos, and share them on Instagram and other social networks. The document outlines how businesses can effectively use Instagram to increase exposure, engage customers, and generate leads. Key recommendations include posting photos regularly to show products, behind-the-scenes images, and contests to engage audiences and increase awareness of the brand.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
7 Winning Digital Marketing Strategies for 2018 Medicare AEPScott Levine
The document discusses 7 winning digital marketing strategies for 2018 Medicare Annual Enrollment Period (AEP). It recommends orchestrating digital advertising such as PPC, display, video, and social media to surround direct mail drops, in order to significantly raise response rates across all channels. Other tips include using retargeting, geo-targeting, video advertising, email marketing, and Facebook advertising to effectively reach Medicare audiences online. The overall message is that Medicare marketers must adopt digital strategies to succeed during AEP as baby boomer audiences increasingly consume media digitally.
Driving Value with Marketing Automation How-To GuideDemand Metric
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
This document discusses the challenges of marketing departments becoming fragmented as marketing functions specialize and new digital channels emerge. This can lead to inconsistent goals, siloed teams focusing only on their own KPIs, and a lack of integrated strategies. It recommends centralizing marketing functions and having a single, clear organizational goal and inbound marketing strategy to guide all teams. It also stresses the importance of a unified marketing automation platform to integrate disparate customer data sources and enable personalized, triggered communications. Centralizing content production and implementing a content marketing framework can help address challenges around dispersed content creation and inconsistent quality.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
The document provides guidance on building permission-based email marketing lists. It defines permission-based marketing as requiring formal consent from recipients to receive emails. There are various methods for gaining permission, including opt-in, confirmed opt-in, and double opt-in forms. Lists can be built in-house from customer data or rented from external sources, following best practices like incentivizing opt-ins, collecting subscriber interests, and maintaining CAN-SPAM compliance.
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Executive Summary
Business-to-business (B2B) marketing automation systems are among the hottest sectors of the technology industry. Vendor revenues have grown at 50% per year since 2009 and will probably top $1 billion in 2014. Leading vendors including Eloqua, Marketo, and Pardot have been acquired or gone public at tremendous valuations. Major software companies including IBM, Oracle, Salesforce.com, Adobe, and Teradata have purchased B2B or business-to-consumer (B2C) marketing automation products. Venture capitalists have invested several hundred million dollars in start-ups and existing firms.
Yet, despite this growth, fewer than 20% of B2B marketers have purchased an integrated marketing automation system (although many more use email, Web analytics, and other component technologies). Even more alarming, many past buyers do not use their systems fully and a significant portion report little benefit from their investment.
The lesson of these statistics is not that marketing automation doesn’t work. The same studies show that the majority of users are satisfied and productive. Rather, the point is that marketing automation works only when marketers deploy their systems effectively. This How-To Guide will help to ensure that you are among the successful majority of B2B marketing automation buyers, not the unhappy remnant.
This 15-page guide includes the following sections:
What is B2B Marketing Automation?
Core Functions
Specialty Functions
Key Considerations
Vendor Landscape
Best Practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
The D2C TakeOff: The Pitfalls to Avoid on AmazonWebEngage
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
White Paper - ROMI Best Practices RoadmapChris Senio
This document provides a 6 step roadmap for implementing a Return on Marketing Investment (ROMI) methodology for direct response marketing. The 6 steps are: 1) Start small and define goals and metrics; 2) Build a collaborative media planning process; 3) Build a reliable sales data process; 4) Define campaign linkages using tags; 5) Define allocation logic to attribute sales; and 6) Create visual ROMI reports to drive results. Following this roadmap will help marketers improve performance and accountability.
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
Marketing mix or attribution journey towards unified marketing analyticsJoy Joseph
Next-generation MMM is an integrated process that
leverages its understanding of overall demand drivers
(marketing and non-marketing) along with other research
external to MMM measurement to present a holistic
marketing strategy to target growth opportunities. Attribution modeling focuses on understanding the
impact of marketing or, more specifically, media
campaigns on each individual consumer decision or
“conversion.” It is a “bottom-up” approach, measuring
total impact by aggregating up from transaction-specific
impacts. Both MMM and attribution modeling are great for the
purpose they are intended for, with MMM guiding
overall marketing strategy and attribution modeling
guiding tactical campaign performance.
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
7 Winning Digital Marketing Strategies for 2018 Medicare AEPScott Levine
The document discusses 7 winning digital marketing strategies for 2018 Medicare Annual Enrollment Period (AEP). It recommends orchestrating digital advertising such as PPC, display, video, and social media to surround direct mail drops, in order to significantly raise response rates across all channels. Other tips include using retargeting, geo-targeting, video advertising, email marketing, and Facebook advertising to effectively reach Medicare audiences online. The overall message is that Medicare marketers must adopt digital strategies to succeed during AEP as baby boomer audiences increasingly consume media digitally.
Driving Value with Marketing Automation How-To GuideDemand Metric
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
This document discusses the challenges of marketing departments becoming fragmented as marketing functions specialize and new digital channels emerge. This can lead to inconsistent goals, siloed teams focusing only on their own KPIs, and a lack of integrated strategies. It recommends centralizing marketing functions and having a single, clear organizational goal and inbound marketing strategy to guide all teams. It also stresses the importance of a unified marketing automation platform to integrate disparate customer data sources and enable personalized, triggered communications. Centralizing content production and implementing a content marketing framework can help address challenges around dispersed content creation and inconsistent quality.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
The document provides guidance on building permission-based email marketing lists. It defines permission-based marketing as requiring formal consent from recipients to receive emails. There are various methods for gaining permission, including opt-in, confirmed opt-in, and double opt-in forms. Lists can be built in-house from customer data or rented from external sources, following best practices like incentivizing opt-ins, collecting subscriber interests, and maintaining CAN-SPAM compliance.
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Executive Summary
Business-to-business (B2B) marketing automation systems are among the hottest sectors of the technology industry. Vendor revenues have grown at 50% per year since 2009 and will probably top $1 billion in 2014. Leading vendors including Eloqua, Marketo, and Pardot have been acquired or gone public at tremendous valuations. Major software companies including IBM, Oracle, Salesforce.com, Adobe, and Teradata have purchased B2B or business-to-consumer (B2C) marketing automation products. Venture capitalists have invested several hundred million dollars in start-ups and existing firms.
Yet, despite this growth, fewer than 20% of B2B marketers have purchased an integrated marketing automation system (although many more use email, Web analytics, and other component technologies). Even more alarming, many past buyers do not use their systems fully and a significant portion report little benefit from their investment.
The lesson of these statistics is not that marketing automation doesn’t work. The same studies show that the majority of users are satisfied and productive. Rather, the point is that marketing automation works only when marketers deploy their systems effectively. This How-To Guide will help to ensure that you are among the successful majority of B2B marketing automation buyers, not the unhappy remnant.
This 15-page guide includes the following sections:
What is B2B Marketing Automation?
Core Functions
Specialty Functions
Key Considerations
Vendor Landscape
Best Practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
The D2C TakeOff: The Pitfalls to Avoid on AmazonWebEngage
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
White Paper - ROMI Best Practices RoadmapChris Senio
This document provides a 6 step roadmap for implementing a Return on Marketing Investment (ROMI) methodology for direct response marketing. The 6 steps are: 1) Start small and define goals and metrics; 2) Build a collaborative media planning process; 3) Build a reliable sales data process; 4) Define campaign linkages using tags; 5) Define allocation logic to attribute sales; and 6) Create visual ROMI reports to drive results. Following this roadmap will help marketers improve performance and accountability.
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
Marketing mix or attribution journey towards unified marketing analyticsJoy Joseph
Next-generation MMM is an integrated process that
leverages its understanding of overall demand drivers
(marketing and non-marketing) along with other research
external to MMM measurement to present a holistic
marketing strategy to target growth opportunities. Attribution modeling focuses on understanding the
impact of marketing or, more specifically, media
campaigns on each individual consumer decision or
“conversion.” It is a “bottom-up” approach, measuring
total impact by aggregating up from transaction-specific
impacts. Both MMM and attribution modeling are great for the
purpose they are intended for, with MMM guiding
overall marketing strategy and attribution modeling
guiding tactical campaign performance.
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Get 60% commission New High Converting Product on Cold Traffic
Short introduction:
Send Unlimited Emails For Free.
Take advantage of advance Email Marketing Features like Segmentation, Taging & integration with Millions of plugins & software for free.
Also, Make An Email Marketing Business And Make Recurring Money On Autopilot
The document provides best practices for email marketing, discussing how email is desired, data-driven, builds social connections, relationships and trust, and supports the entire sales cycle. It recommends segmenting lists, sending a variety of message types like welcome, nurture, awareness and conversion emails, and monitoring key metrics such as delivery, open and clickthrough rates.
How Mar-Tech can help achieve brands with client engagement and retention with automated processes. This helps to reduce the cost on the user acquisition and in farming the users for larger ticket and cart size.
Our team of email consultants have analysed millions of emails, searched for patterns and identified the top 5 trends that you as an email marketer cannot afford to ignore as you lay the foundation of your 2015 email marketing strategy.
Callbox provides multi-touch, multi-channel lead generation and nurturing campaigns. This case study details a successful campaign for a software company that generated qualified sales leads 50% faster through Callbox's automated lead nurturing processes. Callbox combined personalized outreach via phone and email with automated triggers to move prospects through stages from initial contact to qualified sales appointments. The client doubled their appointment generation over previous campaigns and renewed ongoing work with Callbox.
The Secret Weapon of Successful Marketers - Autoresponders.pptxLloyd Dobson Artist
https://bit.ly/Autoresponder4U The Secret Weapon of Successful Marketers - Autoresponders.
Are you ready to take your marketing campaigns to the next level? If so, then autoresponders are the secret weapon that you've been looking for. Autoresponders allow marketers to streamline their campaigns and cut down on the amount of work they do while still achieving incredible results.
In this blog post, we'll explore everything you need to know about autoresponders, including what they are, how they work, and why they're such a valuable tool for marketers.
What Are Autoresponders and How Do They Work?
Autoresponders are automated email messages that are sent in response to specific actions taken by subscribers or customers. For example, if someone signs up for your email list, an autoresponder can be triggered to send them a welcome message with information about your business or products. These messages can be customized to include any content that you want, including images, links, and even videos.
The beauty of autoresponders is that once they're set up, they run automatically without any further effort required from you. This means that you can create a series of emails that will be delivered over time, providing value to your subscribers and keeping your brand top-of-mind.
The document discusses techniques for building an opt-in email list, including offering incentives, using pop-up windows, submitting articles, using alert boxes, offering easy unsubscribe options, determining appropriate email frequency, using text-based emails, and utilizing guestbooks. The goal is to acquire a large subscriber base and build ongoing relationships with customers through targeted email marketing.
This document provides an overview and best practices for email retargeting programs. It discusses selecting the right email lists and users, segmenting lists, choosing relevant ad content and offers, applying an account-based approach, and measuring key metrics. Additional tips include testing different ad sizes and creatives, applying frequency capping and block lists, and measuring view-throughs. The document also reviews learnings from 2015 programs and provides a healthcare company case study. It concludes with how to budget an email retargeting program using an ROI modeler tool.
Exploring the 3 Best Free Email Marketing Tools and Services Lookinglion of 2...Captivating Info
This comprehensive guide is about exploring the 3 best free email marketing tools and services lookinglion of 2023. Communication and marketing techniques have changed quickly in the digital age, email marketing is still vital for businesses to connect with their customers. Email marketing is essential to a well-rounded marketing plan because it lets companies connect directly with customers, follow up on leads, and build brand loyalty. This piece details email marketing and talks about Mailchimp, Brevo, and MailerLite, three of the best free tools and services for email marketing in 2023...
Email Marketing Demystified: A Comprehensive Guide to AWeber, GetResponse, an...Thobile THOMO
Welcome to "Email Marketing Demystified: A Comprehensive Guide to AWeber, GetResponse, and Moosend Strategies" – your roadmap to navigating the intricate world of email marketing with the industry's leading platforms!
**What Makes This Guide Essential:**
🚀 **Platform Diversity:** Delve into the unique strategies tailored for AWeber, GetResponse, and Moosend. Discover how to harness the specific features of each platform to create powerful, targeted campaigns that resonate with your audience.
📚 **Holistic Insights:** From beginner-friendly basics to advanced tactics, this guide offers a holistic understanding of email marketing. Whether you're just starting or looking to refine your approach, there's a strategy here for you.
🎯 **Targeted Strategies:** Uncover tailored strategies for audience segmentation, ensuring that your messages reach the right people at the right time. From personalization to automation, learn how to engage your audience effectively.
🎨 **Design Excellence:** Elevate your email game with design principles that captivate and convert. Explore templates, visuals, and best practices to create emails that not only look great but drive real results.
📈 **Data-Driven Mastery:** Learn the art of interpreting analytics and utilizing data to refine your campaigns. From performance metrics to A/B testing, discover how to optimize your strategies for maximum impact.
🔧 **Platform Toolkits:** Gain exclusive insights into the tools and features offered by AWeber, GetResponse, and Moosend. Unlock the potential of each platform to streamline your workflows and achieve measurable success.
🤝 **Community Collaboration:** Connect with a community of marketers navigating the same journey. Share insights, seek advice, and engage in discussions that broaden your understanding of email marketing trends and innovations.
🔓 **Demystify Email Marketing:** Whether you're a marketer seeking to demystify the intricacies of these platforms or a business owner looking to optimize your email campaigns, this guide is your definitive resource to mastering the art of email marketing.
Get ready to demystify the world of email marketing with AWeber, GetResponse, and Moosend. Let's embark on a journey to unlock the full potential of your email campaigns together!
[Your Full Name]
[Your Title]
[Your Company]
Teach youself Fast, Flexible and Cost-effective ways of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalized messages for earning a lot of money.
This document discusses various strategies for effective email marketing in network marketing. It recommends getting subscriber signups through visible forms and incentive offers. It also suggests limiting emails to 2-3 per week to reduce unsubscribes, using personalized greetings in transactional emails, and testing different subject lines and content to improve response rates. Analytics can help identify serious buyers by their browsing and purchasing behaviors. Loyalty programs with rebates and discounts can encourage customer loyalty and repeat purchases.
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
The digital landscape is continually evolving, and as more users access the web via a multitude of devices, responsive web design has become a fundamental aspect of modern web development. In this comprehensive guide, we will explore the world of responsive web designs, delving into its PPC Management Service origins, core principles, impact on user experience, and best practices for creating websites that adapt seamlessly to the diverse screens and devices used by today's audience.
Improve customer experience and customer engagement by providing software for multichannel customer communications. Deliver output to multiple channels: web, print, archive, email, social media, ...
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
Consumer Behaviour
CASE: I Toyota
Q1. In what ways is Toyota’s new-product development system designed to serve customers?
• Toyota’s engineering system allows it to take a new car design from concept to showroom in less than four years versus more than five years for U.S. companies and seven years for Mercedes.
• This cuts costs, allows quicker correction of mistakes and keeps Toyota better abreast of market trends.
• Toyota can get its advanced engineering and design done sooner
• “We are closer to the customer and thus have shorter concept time."
• New products are assigned to a chief engineer who has complete responsibility and authority for the product from design and manufacturing through marketing and has direct contacts with both dealers and consumers.
• Superior Interorganizational or network learning.
• facilitate knowledge sharing
• Each worker serves as the customer for the process just before hers, she becomes a quality control inspector.
• Eliminating waste is just one-third of the equation for making lean successful. Eliminating overburden to people and equipment and eliminating unevenness in the production schedule are just as important—yet generally not understood at companies attempting to implement lean principles.
• Work to level out the workload of all manufacturing and service processes as an alternative to the stop/start approach of working on projects in batches that is typical at most companies.
Marketing automation disrupting the status quo - e book - 8-14-13Marcia Kadanoff
The document discusses considerations for maximizing ROI on marketing automation. It identifies two categories of marketing automation solutions - current status quo (CSQ) solutions and new class disruptors (NCD). NCD solutions focus on mitigating challenges faced by traditional solutions. The top 10 considerations marketers should look for are discussed, with a focus on data quality/integration, ease of use, templated content creation, attribution modeling, and social media integration. Ease of use was identified as the top factor for maximizing ROI based on feedback from top performing organizations.
Chapters 1 and Chapters 8 (on mobile analytics) of this book that is still "in progress" ... I was in the middle of writing this book when Open Marketing (my agency) got acquired by Bislr / Autopilot
The document discusses mobile content marketing strategies. It begins with establishing a shared baseline of mobile device usage statistics. It then outlines what content strategies are most effective for mobile, including video, email, memes, cartoons and slideshows. Text ads and infographics are given as examples of what does not work well. The document concludes with recommendations for how to analyze mobile marketing results and overcome challenges like "referrer not known" through experimentation and funnel analysis.
Connecting with Your Audience on the Move - Marcia Kadanoff - SESToronto2013Marcia Kadanoff
The document summarizes a presentation on mobile content marketing. It discusses how marketers should think of mobile as a channel, opportunity, and optimization rather than just a target. It provides tips for optimizing websites, emails, and landing pages for mobile. It also outlines specific types of content that work well on mobile like video, comics, and slideshows, and content that generally does not work as well like text ads, white papers, and flash content. The presentation emphasizes that marketers need a mobile content strategy to successfully connect with audiences on mobile devices.
Driving Customer Insights with Mobile Analytics - Marcia Kadanoff - SESNY2013Marcia Kadanoff
This document summarizes a presentation about driving consumer insight with mobile analytics. It discusses the differences between web and mobile analytics, metrics to analyze like activation, retention and referral rates. It also reviews several mobile analytics products and how they can help with funnel analysis, cohort analysis and gaining insight from customer data to improve mobile apps and drive revenue. Case studies are presented of how companies like TheFind and Sephora use mobile analytics.
This document discusses 10 things companies should know about machine translation from the perspective of large multinational companies. It notes that machine translation has improved significantly from its early days and can now provide translations on par with human-translated content when used correctly. It advises companies not to try developing machine translation capabilities themselves as it requires specialized expertise, and to work with expert translation companies instead who can select the best machine translation approaches and properly implement translation workflows and security.
The document provides guidelines for formatting an eBook for Egnyte, including using their existing color palette and logo appropriately. Specific formatting guidelines are given for icons, arrows, lines, comparison charts, title pages, page numbers, bullet lists, buttons, and typography. The styleguide aims to keep a consistent visual identity in line with Egnyte's brand.
How to build a launch plan for your product or service. Presented as a guest lecturer in Rashmi Menon's Stanford Continuing Education Course:
BUS 110: How to Start Your Business: From Idea to Business Plan
2. Multi Path Flows Bas
Table of Contents
ed on Respons
4
Webinar Follow Up
How can you keep in contact with webinar attendees?
How can you continue the conversation based on the
attentiveness of your audience?
Paid Advertising
6
Feature Release
in your
How can you communicate with some or all contacts
database in a one-off basis?
, products,
How can you announce a change within your business
or services in an organized manner?
8
Partner Event
ain period
How can you send invites to a certain group over a cert
of time?
Campaign for Longer Sales Cycles
10
contacts
How can I automate a series of touches to a group of
over an extended period of time?
X file?
How can I use Bislr in
conjunction with paid
search advertising
across social channe
ls?
How can I utilize digi
tal ad spend with mar
keting automation?
How can I see which
contacts come from
each channel of paid
advertising?
Visits Page Trigger
How can I market to
contacts based on th
e pages they visit?
How can I set up a w
orkflow trigged by a
page visit?
How can I notify sale
s when a lead has vi
sited an important
page?
Form Submission (Ga
How can I take actio
ted Content)
n based on form subm
Clicks CTA
12
Live Event Follow Up
How can you nurture leads from a .CSV, .XLS or .XSL
e
How can I manage a
14
nurture flow that’s lin
ked to gated conten
How can I manage w
t?
orkflows for response
s to focused content,
such as whitepapers
?
How can I manage m
arketing automation
for tradeshows or
events?
issions?
16
18
20
How can I manage nu
22
rture flows based on
which Calls To Actions
(CTA’s) that contacts
engage with?
How can I automate
a series of actions to
occur when a CTA is
clicked?
3. Webinar Follow Up
1
2
3
PURPOSE
How can you keep in contact with webinar attendees?
How can you continue the conversation based on the attentiveness of your
audience?
4
SOLUTION
Bislr makes nurturing webinar attendees and registrants trivially easy thanks to
our deep integration with GoToWebinar and our Autopilot app.
BENEFITS
Continue the conversation with leads interested in your products and services
Easily manage workflows for leads based on attendance
Easily manage multiple and automate touch points
5
HOW TO GET MORE OUT OF BISLR
1. Select the GoToWebinar trigger and drag it onto the canvas
2. Connect your actions. In this example, we’re using email as our channel of
communication
3. Define a wait step
4. Connect the wait step to the condition. The condition checks to see if
the first email was opened. If the first email was opened, the condition
connects to another send email action.
5. Repeat this grouping of conditions and actions as you see fit.
Bislr Pro Tip
For webinar follow up, send an on-demand recording of the webinar (for both
attendees and those who registered but did not attend). This will extend the
reach of your content. Consider a special path for attendees: Invite them to a
“deep dive” webinar that builds on the first webinar’s topic, or send personalized
emails from your sales team for 1:1 product demos.
4. 1
2
3
Feature Release
4
OPENING QUESTIONS
How can you communicate with some or all contacts in your database in a
one-off basis?
How can you announce a change within your business, products, or services
in an organized manner?
SOLUTION
Bislr makes it quick and easy to streamline communications to your audience
as well as account for those who do not respond to the first touch.
BENEFITS
Quickly launch a communication in minutes using Bislr’s powerful OS
HOW TO GET MORE OUT OF BISLR
1. Time trigger. Use this trigger to define a time and date to commence
the Autopilot flow. Think of the trigger timer as the fuse that ignites your
automation.
2. Select list of contacts. This action selects which group/groups of contacts
to receive your communication.
3. Select your email
Bislr Pro Tip
Consider segmenting your lists by geographical territory. This way you can
create a unique trigger timer for each geo, which correspond to an ideal
“send time” in each geo’s time zone(s).
4. Configure a delay and a condition. Those who don’t open, should receive
the same email with a different subject line.
5. Partner Event
1
2
OPENING QUESTIONS
How can you send invites to a certain group over a certain period of time?
How can you automate invite sending to a group of contacts?
SOLUTION
With Bislr, it’s very easy to configure a list of segmented contacts and send
invites accordingly.
4
3
BENEFITS
Send initiations with confidence and accuracy based on smart list critera
HOW TO GET MORE OUT OF BISLR
1. Configure a smart list of contacts or a static list to receive your invitation
2. Select your email to launch
3. Select a wait step
4. Configure a delay and a condition. Those who don’t open, should receive
the same email with a different subject line.
Bislr Pro Tip
For high-touch Partner Events, address and sign the email from a leader or
senior member of your organization. Customize the vanity “From” address to be
[e.g.,CEO’s name] and set the actual “Reply to” address to an inbox managed by
your marketing team. Also, create a custom signature and drop into the email
using Bislr’s Signature App.
6. 2
3
1
Campaign for Longer Sales Cycles
OPENING QUESTIONS
How can I automate a series of touches to a group of contacts over an
extended period of time?
SOLUTION
Bislr’s Autopilot allows you to set up series of communications for long
nurture cycles.
BENEFITS
Configure and manage long tail nurturing lifecycle
Create specialized content tracks for segmented groups
HOW TO GET MORE OUT OF BISLR
1. The flow launches with a trigger timer trigger at a certain date and time.
2. Configure a smart list of contacts or a static list to receive your invitation;
select list of contacts. This action selects which group/groups of contacts
to receive your communication
3. Notice that the flow is: send email -> wait -> check status -> if the initial
communication was unopened, another email is sent with a separate
subject line. If the initial contact was opened, the flow sends another email
and repeats this clause throughout the series.
Bislr Pro Tip
Complete analysis to determine the average number of days from Lead
---> Opportunity creation. The automated campaign’s should be equal in
duration. This is the “front-end” of your buying cycle, where lead nurturing
will have its greatest impact.
7. 1
2
3
Live Event Follow Up
OPENING QUESTIONS
How can you nurture leads from live, in-person events, where all your leads
are captured in a .csv, .xls, or .xlsx file?
4
SOLUTION
Through a combination of Bislr’s Contacts and Autopilot app, Bislr allows you
to quickly launch a certain set of contacts down a tailor-made nurturing path.
5
BENEFITS
Seamlessly launch contacts onto a nurture tracks with a safety net to capture
those who don’t respond to your communications for later marketing.
HOW TO GET MORE OUT OF BISLR
1. Configure a smart list of contacts or a static list to receive your invitation.
2. Select your email to send.
3. Select a wait step; configure the delay as you see fit.
4. Configure a delay and a condition. Those who don’t open should receive
the same email with a different subject line. Notice how this segment is
repeat with the second email touch in the series.
5. Don’t forget about your safety net. Notice the two Check Email conditions
that feed into a ‘Recycle’ list.
Bislr Pro Tip
Insert a column into your file for “source” and insert the event name into
every record. Then upload your files to Bislr and map this field in the file
to the same field in Bislr. This will enable you to do further segmentation
and targeting using field values.
8. 1
2
Multi-Path Flows Based on Response
3
OPENING QUESTIONS
How can I manage a nurture flow that’s linked to gated content?
How can I manage workflows for responses to focused content, such as
whitepapers?
1
2
4
SOLUTION
Bislr’s Autopilot can take actions based on when contacts are added to
certain lists through triggers such as lading page form submissions and page
visits.
BENEFITS
Easily manage multiple entry points into one flow of content
Structure a nurture flow based on content and interest
Assign leads to members of your team
HOW TO GET MORE OUT OF BISLR
1. If you have several forms adding contacts to lists, use the ‘Add to list’
action to enter contacts into the flow.
2. Be sure to configure wait steps according to your marketing goals. As
a best practice, we recommend that wait steps always come AFTER the
action, and conditions follow the wait step.
Bislr Pro Tip
Define business logic to move leads down different paths based on
“response”. Define which “response” (e.g. click-through, download, form
submit) represents a “lead creation” event, and assign these leads to
members of your sales team.
3. Connect your email sends/other marketing automation actions into the
flow as appropriate to your goals.
4. If appropriate to your organization, you can use ‘Assign to user’ Autopilot
flows to assign contacts to users for follow up. We recommend using these
actions later in the flow, after contacts have shown sufficient engagement.
9. Paid Advertising
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OPENING QUESTIONS
How can I use Bislr in conjunction with paid search advertising and social
channel campaigns?
How can I continue the conversation with leads which originate in paid
campaigns?”
How can I see which contacts come from each channel of paid advertising?
2
SOLUTION
Bislr’s Campaign Tracker tracks conversions from paid search campaigns
and reveals contacts that converted instead of a count of conversions.
BENEFITS
Launch marketing campaigns based on conversions from a channel of paid
advertising
Leverage campaign tracker in conjunction with existing online media buying
Discover who converts, not just a count
HOW TO GET MORE OUT OF BISLR
1. You can use ‘Converts on Campaign’ triggers to ignite an Autopilot flow.
Clicking on circle displays a dropdown menu where you select from
existing campaign tracker programs. Campaign tracker programs are
managed in the Campaign Tracker app.
2. Create unique tracking URLs in the Campaign Tracking App.
3. Configure a delay and a condition. Those who don’t open, should receive
the same email with a different subject line.
Bislr Pro Tip
For multi-channel campaigns, you will most likely feature the same offer
across multiple ad channels (and use multiple landing pages). However,
you can feed them all into one follow-up nurture - since the core offer was
the same.
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Visits Page Trigger
OPENING QUESTIONS
How can I market to contacts based on the pages they visit?
How can I set up a workflow trigged by a page visit?
How can I notify sales when a lead has visited an important page?
SOLUTION
Through Bislr’s ‘Visit Page’ trigger in autopilot, you can set up workflows to
interact with contacts through Twitter or email.
BENEFITS
Set up ‘tripwire’ workflows that automatically respond to the pages that your
contacts are visiting on your website.
HOW TO GET MORE OUT OF BISLR
1. Select the ‘Visits Page’ trigger and select the page will serve as the
activator for the campaign.
2. Once you’ve selected the page, begin to construct your workflow. In this
example, the second step is to add the contact to a list, for organization
purposes. For example, you could create a ‘Visited Pricing Page’ list or
3. Then, connect the rest of your workflow. In this example, the following
steps are two send email steps, including conditional re-sends based on
open/not opened.
Bislr Pro Tip
Use this trigger with discretion, for “high value” web pages, such as pricing
and product specification pages. These are the page visits which are
more likely to represent a lead in a purchase / consideration cycle.
*It’s important to note that only contacts who are exist within your
database can receive email marketing campaigns.
11. 1
2
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Form Submission (Gated Content)
3
OPENING QUESTIONS
How can I take action based on form submissions?
SOLUTION
Using Bislr’s Autopilot, it is possible take actions based on form submissions
as well as form field matches.
BENEFITS
Manage nurture flows based on content, enhance your database
segmentation and enhance your lead engagement.
HOW TO GET MORE OUT OF BISLR
1. Drag Submits Form trigger onto the canvas and select a form that will
trigger the Autopilot flow. When site visitors submit the form in question,
the automation you define on the canvas will commence.
2. Configure the second step in your workflow. In this example, we’re adding
contacts that submit a form to a list for organization purposes
3. Configure subsequent in this actions. In this example, we’re using an email
send flow that includes a delay as well as including conditional
re-sends based on open/not opened status of the first (and following)
email communications.
4. Consider using another channel, such as Twitter, to engage with your
audience.
Bislr Pro Tip
Send a thank you to anyone submitting a form, with links to related assets
which might be of interest, to increase engagement.
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Clicks CTA
OPENING QUESTIONS
How can I manage nurture flows based on which Calls To Actions (CTA’s) that
contacts engage with?
How can I automate a series of actions to occur when a CTA is clicked?
SOLUTION
Bislr’s Call To Action app allows you to make engaging, graphical calls to
action buttons or banners for use on your website. Additionally, Autopilot
supports ‘Clicks on CTA’ call to action
BENEFITS
Configure a series of events to occur based on clicks on Calls To Actions
used for your marketing efforts
HOW TO GET MORE OUT OF BISLR
1. Select the Call To Action Trigger and drag it onto the canvas. Select the
specific Call To Action that you want to trigger the subsequent actions.
2. Configure subsequent in this actions. In this example, we’re using an
email send flow that includes a delay as well as including conditional resends based on open/not opened status of the first (and following) email
communications.
Bislr Pro Tip
Plan your use of the CTA Trigger in the context of other triggers you intend
to leverage (Submits Form, Downloads File, Visits Page, etc). Decide which
action represents a “response” type that warrants automated follow-up.