The document presents a proposal for a tagless real-time location system called BIPS. It describes BIPS as using Bluetooth, WiFi, and cellular technologies to track locations in real-time without tags or facial recognition while maintaining privacy. The system could provide analytics and insights for various industries including retail, security, and traffic control. The proposal requests investment funds to establish the company and develop prototypes to prove the model.

1. Project
Lisbon, October 27th, 2010
Diana Almeida Suzy Vasconcelos Roberto di Cera Maria Ferraz
Product Development Project Manager IT Research Manager UI Development
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2. the problem
Is this what you want for your investment?
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3. the problem
Important questions to answer...
Visitors only crossing through
Density maps
Ranking of the most visited places
Percentage of Employees vs Visitors
True footfall
Average visiting time
How can you answer them?
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4. this is the reality
Times Square counting - summer 2010
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5. actual solutions
How can you answer them?
Passive counters
Facial recognition
Mobility market studies
Observation studies
Body temperature observation
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Time
?
ISCTE-IUL MIT Portugal Venture Competition
Cost

6. the solution
we proudly present you
Tagless Real Time Location System
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7. how it works
How it works
✓ Bluetooth
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8. how it works
How it works
✓ Bluetooth
2011 GSM
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9. how it works
How it works
✓ Bluetooth
2011 GSM
2011 CDMA
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10. how it works
How it works
✓ Bluetooth
2011 GSM
2011 CDMA
2012 Wi-Fi
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11. how it works
How it works
✓ Bluetooth
2011 GSM
2011 CDMA
2012 Wi-Fi
privacy is never compromised
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12. who can benefit
safety
architecture security
retail traffic
real estate brands
airports
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13. opportunity
What Google & Amazon did in the virtual world
google analytics - web analytics
for the real world
Imagine we can do it in the real world
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14. business model - Multi-Site Data Aggregation
BIPS Network Revenue Streams
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One location - Multiple clients
Additional revenue stream
Multiplier effect
Information is valuable
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15. Portugal Technological Fair - September 2010
Proof of concept at Pav. 3 FIL
Average visit duration: 34 min.
Ratio exhibitors: 24 %
people/hours
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16. Benefits of Tagless Real Time System
BIPS vs Actual Solutions
200 Lower Cost (up to 89% savings)
150 Real Time data
89 %
100
Scalable & Precise
Pervasive (always tracking)
50
Multi Technology
Lite 0 €
Normal
Premium Privacy aware
BIPS traditional market studies
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17. potential market
1b USD World Wide Market Potential
Total Market (market research): 33.9b USD *
Sales projections of almost 1b USD (gtmp)
By Region By Market
46% North America 42 % Retail
31% Europe 29 % Security & Safety
23 % Asia 11 % Traffic Control
18 % Other applications
* “Gartner Reveals Five Business Intelligence Predictions for 2009 and Beyond”, Gartner, 2009
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18. our team, accomplishments and future
4 full-time team members
Networks & Telecommunications background
20k € founder investment for research & 200k € IVC award
Indoor Positioning Patent pending US #61378936
Advisory Board:
FCUP | INESC-Porto | SERRALVES
node prototype
Accolades
• 2008 - 1st Prize “Securitas Niscaya Systems”
• 2008/2009 - 3 projects selected to Sapo Summerbits
• 2010 - Finalist of “Criative Industries National Prize” - Selected to be Incubated at INSerralves
• 2010 - Selected as one of the 20 most innovative projects of NEW NORTH by CCDR-N
• 2010 - Winner of the ISCTE | MIT Portugal Caixa Empreender + Award
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19. how we will invest your money
Funds used to establish an investable company
GSM/CDMA
prototype:
Product
Prove Model: Q4 - 2011 enhancement:
3 customers by the -> system extensions
end of 2011 -> analytics
-> web reporting
(33% achieved)
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20. Thank you
for your attention
Tagless Real Time Location System
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