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Biobazaar inv_deck june14
1. BIO BAZAAR
E-BAY FOR LIFE SCIENTISTS
The biobazaar will be the e-bay for life science tools
2. A MARKETPLACE FOR LIFE SCIENCE TOOLS
CHICKEN-EGG PROBLEM: CUSTOMERS - SUPPLIERS
MANUFACTURED PRODUCTS = 35 BN €/YEAR, 10% GROWTH
With the BioBazaartoday’s PAIN
The market is huge and there is no centralised marketplace that would allow a comparison of price and quality of the products. While antibody-online
started to gather suppliers to resolve the chicken-egg problem of getting suppliers and customers on e-commerce platforms, we will use the strategy
which made e-bay the biggest e-marketplace.
3. ATTRACTING CUSTOMERS: GENETIC MATERIAL
A FUNDAMENTAL TOOL WHICH CANNOT BE BOUGHT
SCIENTIFIC
PROGRESS
To attract scientists, we will help them deal with a fundamental tools they are using in their experiments: genetic material.
4. GROWING USING E-BAY STRATEGY
A NICHE MARKET: FRUIT FLY PEER TO PEER TRANSACTION
: 1 MIO €/Y , 4% GROWTH
today’s PAIN With the BioBazaar
We start with a small, niche market: Drosophila fruit fly exchange. Accessing transgenic flies is nowadays ineffective, a problem which is recognised by the
community. Allowing P2P transaction, we will allow fast and automated fly sharing (we sell contact information, but do not deal with flies directly).
5. 1: A FREE FLY STOCK MANAGER
HALFWAY AFTER 1 MONTH OF MARKETING
GOAL:
• 70 labs (i.e. 300 users)
• 25 000 fly lines in the network
“Put your stock list online,
but keep it safe, keep it secret”
Our first move into this market was the production of a stock management software, where scientist can access their stock list online, while keeping it safe
and secret. Our goal is to gather enough users to make fly sharing possible, getting a supply of about 25 000 fly lines.
6. MVP: WWW.DROSOSHARE.NET
59 USERS, 42 LABS AND 10974 FLY LINES AVAILABLE
Register lab and users
Upload stock list
Feedback solutions
Legal notices
Short description
Blog
Stock list backup
Video tour
Our MVP platform is online since october 2013, but we started marketing one month ago. We are now halfway toward our objective with 42 labs and
about 11 000 fly lines in our network.
7. STEP2: GM EXCHANGE PLATFORM
order
Forwarding GM request
to the right sharing partner
PER TRANSACTION FEE GROWING FROM A NICHE
= 1 mio € / year
= 3-6 mio € / year
5-10 MIO € / YEAR
= 0.5 - 2 mio € / year
= 0.5-1 mio € / year
others
The next step is to make fly exchange possible. Then we will apply the same tool for the other genetic material, getting users from different niche market
on the platform. Each niche will get its design and unique url, while the websites will be compatible and based on the same backend.
8. GM SOURCES = COMPETITION AT STEP 2
FASTER, CHEAPER, AUTOMATED
Bio Bazaar colleague Stock center
Search time *** * ****
Fulfillment time **** **** **
Breadth of supply **** *** *
Information transfer **** * **
Price 5-50 € free 17-700 €
Anonymity of buyer X X √
Community trust *
(1st mover advantage)
** / *** ****
In comparison with existing solutions to obtain genetic material, the biobazaar will be much faster, slightly cheaper and automated
9. STEP3: EXPANSION TO COMMERCIAL SUPPLIERS
Unique marketplace for LST
COMMISSION ON SALES GROWING LIKE E-BAY
• large customer basis to offer
• customers used to buy on the bazaar
• further expansions possible
We will then be able to offer suppliers with a platform gathering a large proportion of their customers, which will be grouped into labs and used to buy
services there.
10. TEAM
DR. JULIEN COLOMB
CEO, GENETICIST
BERLIN
I.T. CROW
B. MULDOWN
DEVELOPER
LEIPZIG
A. DOEBLER
CTO
BERLIN
V. MLAKER
DEVELOPER
CALIFORNIA
ADVISORSFOUNDER
M. MENZEL: BOOKKEEPING
M. KOEHLER: LEGAL NOTICE
S. KROHN: BUS. INITIAL DVT
YOU: BUS. EXTENSION
The team is presently limited to Dr. Julien Colomb, the founder, a neuro-geneticist which knows the customers well; three web-developers worked on the
MVP and we got different advisors for legal and bookkeeping issues.
11. FUND RAISING: 6 MONTHS BOOST
TO ENTER THE MARKET
WEB DEVELOPMENT 45 K€
RUNNING COSTS (CO-WORKING SPACE, TESTING MATERIAL,…) 4 K€
!
MARKETING 22 K€
MEETING PARTICIPATION 4 K€
!
TOTAL 75 000 €
We are now looking for an accelerator which would allow us to bring drososhare to profitability and help us to develop the business model.