Binga the Ninja is a fictional character that has been propagated through various online and offline media platforms. Fans of Binga, known as "content prosumers", help spread Binga memes across the internet by sharing content through websites like Facebook, Twitter, and Tumblr. The producers of Binga have successfully tapped into this "meme tribe" by encouraging participation and involvement across multiple converging media platforms.

1. BINGA THE NINJA (slightly overweight)

2. (slightly overweight) BINGA THE NINJA

3. BEHIND BINGA BINGA THE NINJA "Where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways" ~ Henry Jenkins

4. BINGA BINGA THE NINJA

5. FACEBOOK BINGA THE NINJA https://www. facebook .com/pages/Binga-the-Ninja/201897249843148? sk=wall

6. BINGA SITE BINGA THE NINJA http://bingatheninja.tumblr.com /

7. TWITTER BINGA THE NINJA http://twitter.com/#! /bingatheninja

8. BEHIND BINGA BINGA THE NINJA http: //thestoryofbinga . tumblr .com /

9. MY TRIBE BINGA content prosumers (fans of Binga) Producers of BINGA tapped into the meme tribe: an idea that is propagated through the World Wide Web

10. MEMES

11. MEMES

12. CONVERGENCE usage of online and offline platforms different forms of content based of participation and involvement