This is a brief overview of the branding and environmental graphics projects art directed and designed by David MacDermott during his tenure as Graphic Design Director for RVi Planning + Landscape Architecture and as president of Environmental Graphic Design, Inc. Additional staff designers for these projects include Tina Schweiger, Mike Barta, Kristen Klauser

1. 721 Congress | Graphic Design
Client
Sinclair Black RVi created the branding and print marketing materials for this exclusive eight
Black & Vernoy Architects unit condominum residence on Congress Avenue in downtown Austin, Texas.
When completed, the building will be an adaptation of a former one-story retail
Project Data
structure and parking deck built in 1920s.
Austin, Texas
Identity development
Marketing brochure
Date
2005
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©RVi 2009

2. Alta Vista | Environmental Graphics
Client
Live Oak Gottesman Developed as an upscale mixed-use project, Alta Vista’s branding was
created to elicit a feeling compatible with this affluent area in the Stone Oak section
Project Data of San Antonio. RVi named the project and created a comprehensive branding image
San Antonio, Texas used throughout the identity and wayfinding signs.
Branding
Wayfinding system
Tenant sign criteria
Tenant signs
Date
2008
Primary identity monument
Secondary identity gateway
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©RVi 2008

3. Shops at Arbor Trails | Environmental Graphics
Client
Cardinal Paragon Shops at Arbor Trails is built on an environmentally sensitive site on the Edward’s
Aquifer and the Scenic Roadway district of Austin, Texas. The graphics and branding
Project Data for the project reflect the natural materials and dedicated greenspace provided for
Austin, Texas
Branding pedestrian trails and buffers to roadways.
Wayfinding system
Tenant sign criteria
Tenant signs
Date
2007
Project identity Tenant identity
Project identity Wayfinding sign system
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©RVi 2009

4. Cordillera Ranch | Graphic Design
Client
DH Investment Co. RVi worked with DH Investment Company to create marketing collateral
David Hill materials and a wayfinding sign system for one of the premier residential master
planned communities in the Texas Hill Country. The superb vistas and landscape
Project Data
Boerne, Texas features were captured in a photographic narrative, telling a compelling visual
2000 acres story about the beauty of the community.
Marketing graphics
Advertising
Environmental graphics
Sign system
Brochure
Consumer advertising
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©RVi 2009

5. Escalon at Canyon Creek|Environmental Graphics
Client
A.G.Spanos Company, Escalon at Canyon Creek is a luxury apartment development consisting of 260 units.
Design tasks included creation of identity, development of marketing brochure and
Project Data
wayfinding sign system.
Austin, Texas
Identity
Marketing materials
Environmental signage
Date
2002
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©RVi 2009

6. Foundation Communities | Graphic Design
Client
Foundation Communities Foundation Communities is one of the leading affordable housing developers
in the country and has developed fourteen residential communities in four
cities in central Texas – with over 3,000 units built or renovated to date. RVi
Project Data
provided a complete rebranding program for this non-profit corporation.
Austin, Texas
Identity development
Print marketing materials
Annual report
Environmental graphics
Date
2000 - 2005
Annual report & marketing brochure
Wayfinding sign system
CREATING HOUSING WHERE FAMILIES SUCCEED
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©RVi 2009

7. Identity Design | Graphic Design
Clients
Blake Magee Company RVi’s experienced design team has created identity programs for dozens of master-
Carma Texas planned communities, mixed-use projects and retail centers. Our creative process
Cencor Urban incorporates our clients’ demographic audience and lifestyle expression. Successful
Centex Destination Properties
branding results from careful listening to the clients’ needs and artful expression of
Forest City Land Development
J. A. Hanna Company a way of life.
Live Oak Gottesman
Standard Pacific Homes
The Blanton Company
Wilshire Homes
Simmons Vedder Partners
WatersEdge
Sweetwater
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©RVi 2009

8. Lady Bird Johnson Wildflower Center | Graphics
Client
Lady Bird Johnson For its twenty-fifth anniversary, the Lady Bird Johnson Wildflower Center sought
Wildflower Center to redefine a graphic image that had grown confusing through decades of literature,
marketing materials and signs. Creating a more recognizable identity, standardizing
Project Data
all print materials and developing a consistent interpretive sign system allowed the
Austin, Texas
Identity development LBJ Wildflower Center to communicate its mission and manifest the excellence of
Interpretive sign system its internationally known institution.
Marketing materials
Trailguides & maps
Date
2002
Trail Directional Sign Garden Identifier Sign Interpretive Sign Panel
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©RVi 2009

9. Mosaic|Branding & Environmental Graphics
Client
Simmons Vedder Partners The first multi-family project to break ground in the Mueller redevelopment tract
in Austin is the Mosaic, a 448-unit apartment complex that features live/work units,
Project Data retail, and five common area courtyards for swimming, barbecuing, and socializing.
Austin, Texas
RVi created the project logotype, designed the marketing brochure paper system
Community branding
Print marketing and designed the sign system for both retail and residential tenants.
Environmental graphics
Date
2008
Commune with nature Mueller’s “emerald necklace” of lakes, trails, discovery gardens and urban tall-grass
meadows allow you to enjoy nature’s rhythms in the heart of the city.
Live in style Mosaic features five architectural styles, each with its Explore your surroundings Whether
own point of view, that provide variety, character and for your
an eclectic living environment. Now you have choice. Mueller’
Marketing brochure
Commune with nature Mueller’s “emerald necklace” of lakes, trails, discovery gardens and urban tall-grass
meadows allow you to enjoy nature’s rhythms in the heart of the city.
Explore your surroundings Whether sipping a latté at a sidewalk cafe, or hunting
for your favorite retail bargain, the small-town feel of
Mueller’s Town Center is just around the corner.
Project identity sign
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©RVi 2009

10. Mueller Parks | Environmental Graphics
Client
Catellus Commercial The Mueller Open Space system, designed by RVi, creates a necklace of green that
Development surrounds the 700-acre Mueller Austin. When complete in 2010, the Open Space
system will include trailhead signs, maps, interpretive graphics for demonstration
Project Data
gardens, and an interpretive belvedere mural explaining the influences of human
Austin, Texas
140 acre Open Space System development on prairie grasslands. One of the many unique stories is the creation
Interpretive sign system of native plants demonstration gardens and two lakes for fishing and boating.
Interpretive signs are strategically placed throughout the demonstration gardens
Date explaining the characteristics of riparian, hillside, sensory, prairie and pollination plant
2008 species. The Lady Bird Johnson Wildflower Center assisted RVi in the creation of
these gardens and meadows.
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©RVi 2009

11. Northshore at The Hollows | Graphic Design
Client
Centex Destination The Hollows is phase one of a premier resort and residence community
Properties hugging three miles of shoreline along Lake Travis in the Texas Hill Country. RVi
designed a comprehensive wayfinding and identity sign system for the dining and
Project Data
Lago Vista, Texas swim center, amphitheater, marina, boathouses and hiking trails. Northshore is
Trail guide representative of Centex Destination Properties nationally marketed resort and
Environmental graphics residential communities.
Date
2005
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©RVi 2009

12. SEDL | Environmental Graphics
Client
Southwest Education As part of the design team with Studio 8 and Benz Resource Group, RVi designed
Development Laboratory environmental graphics and wayfinding signs that convey SEDL’s misson “to solve
significant problems facing educational systems” and embrace the architectural
Project Data
quality of the building.
Austin, Texas
Environmental Graphics
Dominating the interior lobby of the building is a quotation from Lyndon Baines
Date Johnson, and art galleries on two floors showcase a collection of photographic
2008 work by Burton Pritzker and the winners of SEDL’s 2007 national art competition
from secondary school students.
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©RVi 2009

13. St. Edward’s University | Environmental Graphics
Client
St. Edward’s University RVi has created environmental graphics for gathering nodes, cafe spaces, and building
Dave Dickson, VP interiors on the St. Edward’s campus. Most significantly, the interior wayfinding system
for the one-hundred-year-old Main Building was concepted to enhance the building’s
Project Data
200 acre campus with
architectural character. Columns, arches and walls were also painted with color
a student enrollment of accents and faux marble bringing a gray interior to life with color and texture.
5,000. Austin, Texas
Environmental graphics
Interior wayfinding systems
Date
Ongoing since 1998
St. Edward’s University, founded
by the Holy Cross Brothers, is the
fastest growing university in Texas.
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©RVi 2009

14. The Texas Union | Environmental Graphics
Client
The Texas Union The Texas Union, a landmark building on the University of Texas mall, underwent
Patricia Teed, Director a major architectural restoration to remove fifty years of partitions, drop ceilings
and wall coverings and reveal the orginal building as it was designed. RVi was part
Project Data
Austin, Texas of the restoration team, providing a new logotype, interior and exterior graphics
Branding and wayfinding sign systems throughout this historic building.
Environmental graphics
Date
1994
THE
TEXAS
UNION
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©RVi 2009

15. The Triangle | Environmental Graphics
Client
Cencor Urban Conceived as an upscale urban mixed-use project, The Triangle has proven itself
to be a magnet for shopping, dining and living. With seven restaurants and twenty
Project Data retailers, The Triangle is an eclectic mix of laid-back Austin and an exciting urban
Urban mixed use project
experience. RVi designed environmental graphics for the site, worked with ten-
Austin, Texas
Tenant Sign Criteria ants to create expressive retail identities, and designed consumer advertising and
Environmental Graphics brochures for residential leasing.
Advertising & Marketing
Date
2008
The Triangle’s eclectic palette of retail
services, restaurants, and boutiques is
governed by a sign criteria created to
convey the variety of an established
urban center.
Wayfinding system and environmental graphics
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©RVi 2009

16. Edinburg World Birding Center
Client | Environmental Graphics
Texas Parks & Wildlife and
City of Edinburg
The first pavilion created for the World Birding Center’s eight parks sits on the edge of
Project Data two wetlands ponds. Exhibit design was created as an interactive children’s environment
Edinburg, Texas with interpretive species panels that would also appeal to adults. Exhibits use over thirty
Exhibit design recorded bird calls from the Cornell Lab of Ornithology.
Interpretive signs
Date
2002
Design credits:
David MacDermott, project leader
and design director, Environmental
Graphic Design, Inc . Designers:
Tina Hudock, Kristen Garret for
Environmental Graphic Design, Inc.
Architect: Negrete & Kolar, Austin,
Texas
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©RVi 2010