This document outlines the importance of proper medical billing and coding procedures for obstetrics and gynecology (ob-gyn) practices, emphasizing the risks of under-coding and incomplete documentation which can lead to significant lost revenue. It advocates for outsourcing medical billing to specialized companies, which can enhance the accuracy and efficiency of claims processing, ultimately improving cash flow and reducing claim denials. The piece also highlights the various tasks handled by ob-gyn medical billing specialists, including compliance with regulations, patient inquiries, coding, and denial management.