BignutRevised
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The document outlines the membership plans, competitors, and next steps for a company called Bignut. It offers three membership tiers - Bronze at $50/month, Silver at $40/month with a one year contract, and Gold at $399/year. Competitors offer similar snack packages but charge more per serving. Based on customer feedback, Bignut's next steps over the next 3 months are to source local ingredients, document the farms' stories visually, import unpasteurized nuts, build a basic website, sign up 500 newsletter subscribers, engage 100 subscribers monthly, and obtain 50 paying Bronze-level customers.
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BignutRevised
- 1. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
- 2. Photo by Josh Kenzer - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/36908075@N03 Created with Haiku Deck
- 7. Bronze • $50 monthly subscription • No-Commitment Silver • $40 monthly subscription • One Year Contract Gold • $399 yearly subscription MEMBERSHIP PLANS 8-10 Servings Per Box Bi-Weekly
- 8. COMPETITORS • Silver Plan $30 month for 10 “SnackBags” • Raw snack packages of dried Apple chips and other fruits contain 2 servings • $6 weekly for 4 snacks • Whole nuts mixes contain 1 serving
- 10. What we’ve done… Past 6 weeks 1. Stopped talking about a vending machine 2. Everyone likes Bignut but not everyone opening their checkbooks just yet 3. Mother’s want to see more about Bignut 4. Biggest pain point is not knowing where their food came from 5. Next problem is there struggling to find raw nut and they don’t have the time to dry their own fruit
- 11. What’s next… 3 Months 1. Source 5 local ingredients from 2-3 farms 2. Document their story with lots of visuals 3. We’re going to import Unpasteurized nuts 4. Build webpage without customization features 5. 500 potential customers signed up for a weekly newsletter 6. 100 of those subscribers open at least once a month 7. Close 50 customers at the Bronze Level of $50 a month
- 12. MY STORY
- 13. THANK YOU and HAPPY MOTHER’S DAY!!! from