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![Recap
● [BigData]->Data->Analytics->Mining->Predictive
● Big Data = another barrier of entry
● Data Quality = BIGGEST PROBLEM](https://image.slidesharecdn.com/bigdatabarrierofentry-flash-140812235650-phpapp02/75/Big-data-barrier-of-entry-flash-5-2048.jpg)


The document discusses big data as a significant barrier to entry for organizations striving for success in analytics and business intelligence. It emphasizes the importance of cultivating a data-driven and data quality culture while navigating the challenges presented by big data. The author suggests that achieving higher levels of data maturity can improve chances of success, particularly in B2C contexts.




![Recap
● [BigData]->Data->Analytics->Mining->Predictive
● Big Data = another barrier of entry
● Data Quality = BIGGEST PROBLEM](https://image.slidesharecdn.com/bigdatabarrierofentry-flash-140812235650-phpapp02/75/Big-data-barrier-of-entry-flash-5-2048.jpg)
