Dette er slidene fra min forelesning for studentene på BI - 30 September 2010. Oppgaven var hvordan etablere en strategi for bedrifter i sosiale medier
Dette er slidene fra min forelesning for studentene på BI - 30 September 2010. Oppgaven var hvordan etablere en strategi for bedrifter i sosiale medier
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
15. › Hva er kunden din klar for?
› Hvilke mål har du og din bedrift satt deg?
› Avklar dette først!
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
16. Fire steg til en SoMe stategi
P People
Assess your customers’ social activities
Grunnlag er av Charlene Li - Altimeter Group
O Objectives
Decide what you want to accomplish
S Strategy
Plan for how relationships with customers will change
T Technology
Decide which social technologies to use
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
17. 5 mål for aktivisering
› Lytte/Lære
› Snakke
› Engasjere
› Tilrettelegge/Hjelp
› Omfavne/Skape
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
18. det handler om dialog og relasjoner
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
19. Hva slags type kundeforhold er det du ønsker?
Grunnlag er av Charlene Li - Altimeter Group
Transaksjonsbaserte Lidenskapelige
Tilfeldige Konstante
Upersonlig Intime
Kortsiktige Loyale
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
20. Mål definerer strategien din
Dialog
Grunnlag er av Charlene Li - Altimeter Group
Lære Hjelpe
Skape
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
21. Start alltid med å lære
Dialog
Grunnlag er av Charlene Li - Altimeter Group
Lære Hjelpe
Skape
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
23. skap dialog med kundene
Dialog
Grunnlag er av Charlene Li - Altimeter Group
Lære Hjelpe
Skape
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
24. Engasjements pyramiden
• Redigere en wiki - <1% *
Kuratorer • Moderere et forum - <1%
Grunnlag er av Charlene Li - Altimeter Group
• Skriver blogg - 21%
Produsenter • Laster opp video - 18%
• Skriver i et diskusjonsforum - 47% *
Kommentører • Anmelde et produkt eller en tjeneste - 32% **
• Kommenterer på blogginnlegg - 22% **
• Deler online videoer - 37%
Delere • Oppdaterer profilen - 35%
• Laster opp bilder - 23%
• Ser video online - 59%
Tittere • Leser blogger - 48%
• Laster ned podcaster - 23%
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
27. Selger gjennom Twitter
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
28. hjelp kundene til å hjelpe hverandre
Dialog
Grunnlag er av Charlene Li - Altimeter Group
Lære Hjelpe
Skape
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
32. la kundene bidra for fremtiden
Dialog
Grunnlag er av Charlene Li - Altimeter Group
Lære Hjelpe
Skape
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
33. Starbucks
fornyer
hele
organisasjonen
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
41. #1 Få de rette folka på bussen
twitter: @arnteriksen @arntnor // mobil: 915 64 034
41
Tuesday, March 29, 2011
42. finn dine merke-individer*
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
43. Ha en plan for å håndtere ulike SoMe tankesett
Grunnlag er av Charlene Li - Altimeter Group
Forsiktig Realist
Avhengig Tester Optimist
Frykt Synlig
uavhengig Skeptisk Evangelist
usikker trygg
Finn reelle "øyeblikk av sannhet" og "øyeblikk av krise" i hvert tankesett
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
44. #2 Start smått, men start nå
Målgruppe
Grunnlag er av Charlene Li - Altimeter Group
Mål
Anderledes
Strategi
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
46. #3 Finn ut hvor social er riktig
› … der sosiale nettverks data og innhold kan / bør integreres i
virksomheten
› Utnytt eksisterende profiler og sosiale grafer hvor
målgruppen allerede er, f.eks Facebook Connect, Google
Connect, LinkedIn
› Få rettighetproblematikken og internprosesser på linje med
en åpen strategi
› Finn partnere du stoler på. "In Google I trust" › andre?
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
47. ha grunnstrukturen på plass
Ha en tydelig identitet for
Grunnlag er av Charlene Li - Altimeter Group
alle kunderegistre
Forstå nye datastandarder
fra det åpne sosiale nettet
Integrer mobile løsninger
twitter: @arnteriksen @arntnor // mobil: 47
915 64 034
Tuesday, March 29, 2011
48. #4 Planlegg en ny organisasjon
Grunnlag er av Charlene Li - Altimeter Group
Nye former for ledelse vil være nødvendig
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
49. SoMe endrer tradisjonelle selskaper
Oppgave Strategi Endring
Grunnlag er av Charlene Li - Altimeter Group
• Lytt til samtaler
Markedsundersøkelse Lære
• Alle ansatte må lytte og lære
• Hver ansatt er en markedskanal
Marketing/Salg Dialog
• Reduser beslutningstiden
• Vær aktiv og søk ut problemer
Kundeservice Hjelp
• Tilrettelegg for at kunden hjelper kunden
• Søk etter ideer fra kunden
Produktutvikling Skape
• økt engasjement fra medarbeidere
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
50. #5 Mål de riktige tingene
Grunnlag er av Charlene Li - Altimeter Group
Målet definerer beregninger
Bruk de samme beregningene
som i markedsføringen
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
51. Utfør "micro" beregninger
Mål Beregning Verdi
Grunnlag er av Charlene Li - Altimeter Group
Lære # tilbakemeldinger fra kunde effekt; raskere, bedre innsikt
# av mennesker nådd bevissthet
Dialog
# av interaksjoner raskere, mersalg
Hjelp # saker som tas opp Kundetilfredshet
Skape # av gjennomførte ideer raskere, bedre utvikling
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
52. Del 2 //
Større enn seg selv?
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
53. Someday I'll fly
Someday I'll soar
Someday I'll be so damn much more
Cause I'm bigger than my body gives
me credit for
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
54. Cause I'm
BIGGER
than my
body now
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
55. Produkter/ bedrifter må gjøre
noe større enn seg selv
for å skape merverdi i den sosiale sfære
http://www.flickr.com/photos/thomashawk/364506291/
Tuesday, March 29, 2011
56. Liker å kjøpe oss
Folkemedia
“liker oss” Tradisjonelle media/ reklame
“kjøp oss”
Bli en vare folk liker å kjøpe
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
58. Markedskapital
Intellektuell kapital
Sosial kapital
“Å bruke matematikk i økonomi kan være en komplett distraksjon”
Amartya, Nobelprisvinner i matematikk
Tuesday, March 29, 2011
59. DROPPED SUPERBOWL
USED INSTEAD 1/3 OF THEIR
MARKETING BUDGET ON
«CAUSES»
Tuesday, March 29, 2011
60. REFRESH EVERYTHING
“Big brands have spent money on good causes
for years, but this works well because they are
empowering the consumer.” Chris Arnold
Pepsi moved from the number 16 spot to the
number five spot in a list of the most reputable
brands in America, published by Forbes and the
Reputation Institute.
Tuesday, March 29, 2011
64. LESSON #3
IT PAYS OFF
PepsiCo statistics per June 2010
Tuesday, March 29, 2011
65. A SUCCESSFUL CAMPAIGN IN THE US
1 BILLION+
ONLINE
120,000+ Star
IMPRESSIONS Ideas Power
> 75 MILLION VOTES >2.0 MILLION FANS ON FB
Tuesday, March 29, 2011
85. Marketing is Queen
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
86. Content is King
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
87. and engaging with your customers,
by listening to them, answering them
and showing them…
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011
88. …you actually CARE
is the future
twitter: @arnteriksen @arntnor // mobil: 915 64 034
Tuesday, March 29, 2011