2. Structural data • Origin of visitors BioFach 2009
Please also see the exhibition analysis for Vivaness, as some items may change due to Vivaness taking place for
the first time as an independent event in the exhibition duo.
1. Structural data
(Figures of the previous event in brackets)
Total Germany International
Exhibitors 2,528 (2,568) 837 (841) 1, 691 (1,727)
Total exhibition space in m² 90,100 (79,000)
Net exhibition space in m² 43,014 (39,661) 20,595 (18,830) 22,419 (20,831)
Special shows in m² 1,954 (1,905) 1,954 (1,614) - (291)
Visitors BioFach+Vivaness* 46,771 (46,484) 28,905 (28,961) 17,866 (17,523)
* determined by registration
2. Origin of visitors at BioFach/Vivaness
(Determined by registration / figures of the previous event in brackets )
International 38% (32%)
Germany 62% (68%)
100% (100%)
European Union
East
90% (73%) North/West 9% (10%)
28% (30%)
Australia/
Oceania
0% (1%)
Africa
1% (1%)
America
2% (7%)
South
Rest of Europe 63% (60%)
Asia 4% (10%)
3% (8%)
International Germany
The visitors came to BioFach 2009 from 119 (124) countries.
3. Visitors survey BioFach 2009
3. Visitors according to industrial sectors
(Determined by registration, figures of BioFach 2008 in brackets)
Manufacturer of food 15% (16%) Specialized personal care shop 3% (-)*
Wholesale trade/import & export 13% (13%) Specialized wine merchant/
Specialized trade/organic food trade 11% (13%) delicatessen store 3% (4%)
Agriculture 11% (12%) Hotel & catering trade 2% (2%)
Conventional/independent Official agency/institution 2% (1%)
food retail trade 8% (2%) Out of Home-Market 1% (-)*
Service provider 5% (7%) Fishing and aquaculture 1% (-)*
Manufacturer of drinks 4% (4%) Drugstore 1% (-)*
Manufacturer of natural products 2% (5%) Other 7% (7%)
Manufacturer of personal care/
drugstore articles 3% (3%) 100% (100%)
* not requested in 2008
4. Selected results of visitors survey
(Figures of BioFach 2008 in brackets)
4.1 Position of visitors in company
Entrepreneur, partner, self-employed 34% (36%) Skilled worker 6% (5%)
Salaried staff 16% (14%) Senior department head, other employee
Department head, group head 11% (12%) with managerial responsibilities 4% (4%)
Managing director, board member, Trainee 3% (4%)
head of an authority 8% (10%) Lecturer, teacher,
Student 7% (8%) scientific member of staff 3% (2%)
Other position 8% (5%)
100% (100%)
4.2 Main reason for visit (multiple answers)
Information about new products 50% (51%) Observation of competitors 13% (12%)
General market orientation 45% (44%) Preparation for investment
and purchasing decisions 12% (12%)
Experience/ exchanging information 40% (38%)
Influence on product development 11% (12%)
Further education/extending knowledge 36% (37%)
Conclusion of contract/purchase 7% (7%)
Initiating business contacts 35% (33%)
Other reason 5% (4%)
Maintaining business contacts 33% (33%)
4. Visitors survey BioFach 2009
4.3 Visitors’ satisfaction with exhibits
(1 very satisfied ... 6 not satisfied)
46%(45%)
(27%)
25%
22% (22%)
5% (4%)
1% (1%) 1% (1%)
1 2 3 4 5 6
4.4 Main interest in following product segments (multiple answers)
Natural Goods 40% (32%) Meat Products and Cold Meat, Fish 18% (21%)
Basic Material 30% (23%) Natural textiles 16% (-)*
Delicatessen, health food, spices 27% (-)* Convenience Products 14% (18%)
1
Ecological Agriculture and Marketing 27% (27%) Other natural products 14% (-)*
Beverages 26% (34%) Frozen Food 12% (13%)
Fruit and Vegetables 26% (29%) Media and Service Provider 6% (9%)
Milk, Dairy Products, Eggs 25% (27%) Household supplies 5% (-)*
Bakery Products, Confectionery 23% (25%)
4.5 Purchasing authority
90% (91%) of visitors are involved in purchasing decisions in their company.
5. Visitors survey BioFach 2009
4.6 Information and contact opportunities on the stands
98% (98%) of visitors were satisfied with the opportunities for obtaining information and establishing contact.
4.7 Opinion of the present economic situation
(At the time of exhibition in February 2009)
Strong Slight Steady Slight Distinct
upturn upturn downturn downturn
20% (39%) 40% (39%) 27% (16%) 13% (5%) 2% (1%)
4.8 Intention to visit the next BioFach
86% (84%) of the visitors plan to visit the next BioFach in 2010.
6. Exhibitors survey BioFach 2009
5. Selected results of exhibitors survey
(Figures of BioFach 2008 in brackets )
5.1 Associated with following product segments (multiple answers)
Basic food, raw materials 20% (-)* Convenience Products 6% (7%)
Beverages 19% (23%) Milk, Dairy Products, Eggs 6% (8%)
Delicatessen, health food, spices 12% (-)* Organic + fair 5% (-)*
Fruit and Vegetables 12% (11%) Meat Products and Cold Meat, Fish 5% (7%)
Bakery Products, Confectionery 11% (14%) Other natural products 4% (-)*
Natural Goods 11% (14%) Textile Area 4% (-)*
Media and Service Provider 8% (10%) Frozen Food 4% (5%)
Ecological Agriculture and Marketing 8% (10%) Household supplies 2% (-)*
* not requested in 2008
5.2 Aims of participation (multiple answers)
Winning new customers 88% (87%) Information about new products 60% (62%)
General information 73% (75%) Exchange of experience 57% (55%)
Cultivation of customer relations 73% (72%) Direct conclusion of
Cultivation of image/representation 70% (72%) business transactions 52% (48%)
Observation of competitors 51% (49%)
7. Exhibitors survey BioFach 2009
5.3 Overall success of participation
(1 very satisfied ... 6 not satisfied)
(37%)
(31%)
28% 29%
16%
(10%) (11%)
9%
7% 6% (6%)
(4%) 5%
(1%)
1 2 3 4 5 6 No
answer
5.4 Follow-up business
93% (96%) of the exhibitors expect noticeable follow-up business due to contacts made during the exhibition.
5.5 New business relations
90% (97%) of exhibitors established new business relations.
5.6 Target group accuracy
90% (96%) of exhibitors were able to reach their most important target groups during BioFach 2009.
8. Exhibitors survey BioFach 2009
5.7 The exhibitors received visitors from the following branches: (multiple answers)
Wholesale trade/ import & export 47% (62%)
Health food specialist trade 31% (51%)
Manufacturer of food 25% (50%)
Retail food trade 23% (41%)
Agriculture 16% (43%)
Supermarket 14% (29%)
Health food store 13% (27%)
Farm shop 12% (24%)
Industrial catering/ catering trade 12% (24%)
Manufacturer of drinks 11% (22%)
Manufacturer of natural products 10% (23%)
Mail order/ Internet 8% (14%)
Manufacturer of personal care 7% (10%)
Craft trade 6% (10%)
Wine merchant 6% (10%)
General drinks market 5% (7%)
Service provider/ institution 5% (10%)
Drugstore market/ personal care shop 4% (8%)
Manufacturer of drugstore articles 3% (6%)
5.8 Intention to exhibit at the next BioFach
94% (94%) of the exhibitors plan to exhibit at BioFach again in 2010.
9. Exhibitors survey • Miscellaneous BioFach 2009
5.9 Opinion of the economic situation
(at the time of exhibition in February 2009)
Strong Slight Steady Slight Distinct No
upturn upturn downturn downturn answer
10% (31%) 31% (39%) 24% (14%) 18% (3%) 4% (0%) 13% (13%)
6. Miscellaneous
The representative interviews were carried out by an independent market research institute.
The structural data is verified and testified by FKM , the Society for Voluntary and Independent Control of Fair and
Exhibition Statistics, Berlin. Further information is available at www.fkm.de.
This analysis is also available in German.
Other detailed results of the survey can be obtained from NürnbergMesse, Market Research,
telephone +49(0)911.8606-0, fax +49(0)911.8606-8228, info@nuernbergmesse.de.
04 August 2009
NürnbergMesse GmbH
- Market Research -
