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Beyond the Slide Deck: Creating & Delivering Great Presentations
The document discusses the key components of effective presentations, focusing on content, medium, and delivery. It emphasizes understanding the audience, structuring the message effectively, and ensuring the delivery engages and informs without redundancy. The summary highlights the importance of aligning presentation elements with audience needs and maintaining visual interest.
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Beyond the Slide Deck: Creating & Delivering Great Presentations
- 1. TODAY’S AGENDA Beyond theSlide Deck: Creating & Delivering Great Anatomy of a presentation Presentations! The Content The Medium The Delivery Summary Sponsored by: Presenter: Jerry Rackley Chief Analyst jerry@demandmetric.com #RTWebinar © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 2. What we’re tryingto avoid… #RTWebinar © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 3. Anatomy of apresentation #RTWebinar Three components: The content The medium The delivery © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 4. Anatomy of apresentation #RTWebinar Bad content, poor presenter. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 5. Anatomy of apresentation #RTWebinar Bad content, poor presenter. Bad content, good presenter OR good content, poor presenter. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 6. Anatomy of apresentation #RTWebinar Bad content, poor presenter. Bad content, good presenter OR good content, poor presenter. Good content, good presenter. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 7. The Content #RTWebinar “You haveto understand that nothing appeals to everybody.” © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 8. The Content #RTWebinar “You haveto understand that nothing appeals to everybody.” Gene Simmons of KISS © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 9. The Content #RTWebinar “You haveto understand that nothing appeals to everybody.” Gene Simmons of KISS Know your audience: Who are they? © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 10. The Content #RTWebinar “You haveto understand that nothing appeals to everybody.” Gene Simmons of KISS Know your audience: Who are they? What do they know? © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 11. The Content #RTWebinar “You haveto understand that nothing appeals to everybody.” Gene Simmons of KISS Know your audience: Who are they? What do they know? Why will they care about what you have to say? © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 12. The Content #RTWebinar It’s firstabout the message, not the medium. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 13. The Content #RTWebinar Messages arethe basic units of content. Core Message Detail Detail Detail © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 14. The Content –Message Mapping Tool #RTWebinar © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 15. The Content –Message Mapping Tool #RTWebinar © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 16. The Content #RTWebinar Watch yourmessage density! One message per slide/visual. YOUR MESSAGE HERE © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 17. The Content #RTWebinar Presentation structure& message flow. Inverted pyramid © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 18. The Content #RTWebinar Presentation structure& message flow. Inverted pyramid Linear © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 19. The Content #RTWebinar Presentation structure& message flow. Inverted pyramid Linear Circular Choose the structure that offers the best path to understanding! © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 20. The Medium #RTWebinar What’s thebest way to reach your audience? Selecting a content medium: Audience size? Venue? Technical considerations? © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 21. The Medium #RTWebinar Is “themedium is the message?” © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 22. The Medium #RTWebinar Is “themedium is the message?” Medium is a critical success factor: Has a symbiotic relationship with the message. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 23. The Medium #RTWebinar Is “themedium is the message?” Medium is a critical success factor: Has a symbiotic relationship with the message. Amplifies, projects and carries the message. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 24. The Medium #RTWebinar Is “themedium is the message?” Medium is a critical success factor: Has a symbiotic relationship with the message. Amplifies, projects and carries the message. But: audience & content should drive medium selection, not the reverse! © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 25. The Medium #RTWebinar Don’t packslides/visuals with text! © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 26. The Medium #RTWebinar The five-secondrule. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 27. The Medium #RTWebinar Slides area visual medium. Use color. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 28. The Medium #RTWebinar Slides area visual medium. Use color. Use images. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 29. The Medium #RTWebinar Slides area visual medium. Use color. Use images. Get help from a graphic designer. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 30. The Medium #RTWebinar © 2013Demand Metric Research Corporation. All Rights Reserved.
- 31. The Medium © 2013Demand Metric Research Corporation. All Rights Reserved.
- 32. The Medium #RTWebinar Choose fontswisely. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 33. The Medium #RTWebinar Choose fontswisely. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 34. The Medium #RTWebinar Choose fontswisely. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 35. The Medium #RTWebinar Choose fontswisely. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 36. The Delivery #RTWebinar Don’t readthe slides. Seriously. Sure, I know you think you’re reinforcing the message when you do, but it’s kind of insulting to the audience. Do you think they can’t read? Speak to the slide, don’t just read it. As presenter, you should add some value to what’s on the slide. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 37. The Delivery #RTWebinar Be likeLincoln at Gettysburg. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 38. The Delivery #RTWebinar Watch yourspeed. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 39. The Delivery #RTWebinar Watch yourspeed. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 40. The Delivery #RTWebinar Engage theaudience. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 41. The Delivery #RTWebinar Use twopresenters. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 42. The Delivery #RTWebinar Take apoll. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 43. The Delivery #RTWebinar Tell astory. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 44. The Delivery #RTWebinar Inform ANDentertain. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 45. Summary #RTWebinar Content: » Know youraudience » Identify your core message. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 46. Summary #RTWebinar Content: » Know youraudience » Identify your core message. Medium: » Let audience & venue dictate medium. » Be visually interesting, but not too interesting! © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 47. Summary #RTWebinar Content: » Know youraudience » Identify your core message. Medium: » Let audience & venue dictate medium. » Be visually interesting, but not too interesting! Delivery: » Don’t have materials and presenter be redundant. » Engage, inform and entertain. © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 48. We can help #RTWebinar Tools: » Planning » Assessment » Manage » Tracking © 2013 Demand Metric Research Corporation. All Rights Reserved.
- 49. Q&A #RTWebinar © 2013 DemandMetric Research Corporation. All Rights Reserved.
- 50. The end #RTWebinar ©2013 Demand Metric Research Corporation. All Rights Reserved.