Beware the Startups Cargo Cult

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9 likes•4,345 views

Startups are a hype. Many founders copy-paste actions and processes without understanding why they're doing them in the first place. What's worse, many support networks like accelerators and events make founders do things that are irrelevant, or even outright detrimental, to a first-time entrepreneur. In this slide deck, I compare the startup world to the cargo cults of Western technology found among aboriginal tribes in the Melanesian islands in the 20th century. Demo days, lean approaches, MVP obsessions are all overrated and abused as cults for the lack of real milestones and goals for startups. Let's focus on what really makes startups successful instead of idolizing buzz words and work-like procrastination processes.

Business

Beware the Startups Cargo Cult
by Max Gurvits

Max Gurvits
Follow me:
@MxGur
@CCCStartups

The form is perfect. It
looks exactly the way
it looked before. But it
doesn't work. So I call
these things cargo cult
science, because they
follow all the apparent
precepts and forms,
but they're missing the
essential parts.
Richard Feynman
Surely You’re Joking, Mr. Feynman,
1974

No, seriously
Hype
Glamor
Social elevator
No responsibility

Elevator pitch
- What
- How
- Why
- Tech jargon
- Explanation
- Boring

Lean only teaches you how to fail in
acceptable ways

No hard numbers, just indicators:
20+ recurring business/enterprise subscriptions
3x/5x in waiting list
1 distribution partnership
Monthly break-even revenues

No hard numbers, just indicators:
100,000 downloads
Double-digit MoM growth

Here are 6 out of 10 helpful tips on how to build trust in a relationship. For 4 more tips of this type, click the link: http://vkool.com/how-to-build-trust/. 1. Do Exactly What You Say Doing exactly what you say is the very first step to make others trust you because actions always speak louder than words. If possible, you should always do better than what you say. For example, if you already said that you could complete 90 percent of work, you should try to fulfill more rather than less of it. 2. Honor Your Promises If you want to be trusted by others, you should be a dependable person. For example, after making a promise, you had better try to meet it well. If you cannot meet it for some reasons, try to explain it to the promisee decently. After that, create a new promise, and make sure to meet it this time. Making a promise is always easier than fulfilling it. Therefore, before making any promise, you had better think thoroughly whether you can meet it or not. If the possibility of meeting a promise is not very high, do not make it. 3. Tell The Truth Being honest or telling the truth is one among the best tips on how to build trust in a relationship. We all know that the truth may hurt for a while, but a lie hurts forever. Therefore, you should always tell the truth for long-term benefits. In case you cannot tell the truth, just keep silence rather than telling a lie. 4. Display Loyalty You can display your loyalty by protecting other people, especially when they are not present to join your conversation. This is one among the most important techniques on how to build trust as trust is mainly built by honesty and loyalty. 5. Be Competent Being competent means you can do many things well. If you have good professional ability and interpersonal communication skills, people will not only respect and admire you, but also trust you easily. Therefore, you should learn to build good manners, social skills, and even working skills as a preparation for building trust. When you are competent, you will become reliable, and be trusted by others. 6. Be Objective Being objective is also a helpful tip on how to build trust in a relationship. When you decide to do something, consider objectively how other people will think about it. Put yourself in others’ shoes, and you will know how they feel, and what they think. The more objective you are, the easier you can build trust. Trust is always one of the crucial keys to success. If you can get your friends to trust you, your life will certainly be pleasant. If you can make your boss trust you, you can get a promotion really fast. If you can get your spouse to trust you, you will certainly be happy in your family.

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Beware the Startups Cargo Cult

1. Beware the Startups Cargo Cult by Max Gurvits

2. Max Gurvits Follow me: @MxGur @CCCStartups

3. So what is a CARGO CULT?

4. The form is perfect. It looks exactly the way it looked before. But it doesn't work. So I call these things cargo cult science, because they follow all the apparent precepts and forms, but they're missing the essential parts. Richard Feynman Surely You’re Joking, Mr. Feynman, 1974

5. Burning Man 2013

6. Sounds familiar?

7. What if it’s the same for startups?

8. No, seriously Hype Glamor Social elevator No responsibility

9. But in reality…

10. It’s a pain

11. There are two phases in startups

12. Before validation: Stay cheap

13. Before validation: Iterate, Experiment

14. Before validation: Understand Problem

15. Cargo Cult #1: Accelerators

16. Reality:

17. Cargo Cult #2: Pitching Fetish

18. First pitch

19. Second pitch

20. Elevator pitch - What - How - Why - Tech jargon - Explanation - Boring

21. Best elevator pitch

22. Cargo Cult #3: LEAN

23. All those books sell really well

24. But everything has been said by sgblank

25. Lean only teaches you how to fail in acceptable ways

26. Cargo Cult #4: MVP

27. MVP is established through discovery

28. Remember the two Mileys?

29. How do you know validation?

30. No hard numbers, just indicators: 20+ recurring business/enterprise subscriptions 3x/5x in waiting list 1 distribution partnership Monthly break-even revenues

31. No hard numbers, just indicators: 100,000 downloads Double-digit MoM growth

32. Cargo Cult #5: Adjacent geography

33. How the World Really Looks Like

34. Cargo Cult #6: Just Add Money

35. Cargo Cult #7: Rockstar founders

36. Cargo Cult #8: Just add sales

37. Instead of cults, focus on real goals

38. Good cult 1: HUSTLE

39. Good cult 2: MARKETS

40. Good cult 3: CUSTOMERS

41. Good cult 4: TALENT

42. Forget cargo cults: This Is SPARTA

43. Max Gurvits Follow me: @MxGur @CCCStartups

Beware the Startups Cargo Cult

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