The document outlines design principles for better mobile web experiences. It notes that mobile devices have low screen real estate, slower processors, customized operating systems, and lower network speeds. Content should be precise to the task at hand and navigation should be shallow to accommodate usage on the go. Designs need to be adaptive, lightweight, and optimized for transporting content across different devices and networks to best serve the wide range of mobile user personas, as most traffic now comes from mobile search.

1. Design Principles for
Better Mobile Web

2. Same Styles won’t work

3. The Basics
• Low screen real estate.
• Slower processor.
• Doctored OS.
• Low network speed.
• Usage on the go.

4. Art of Content Precising

5. One View One Task

6. Deeper Navigation

7. If only looks mattered

8. Small and Nimble

9. Adaptive

10. Knockdown and Transport

11. Guess your user Persona

12. Most traffic comes from mobile search

13. Thank You
Sanjib Parida
CTO, Muvi
sanjib@muvi.com
@spufd