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Predictions 2013: Sales, Marketing and Big Data
1) Marketing will adopt Big Data faster than sales as Big Data sheds light on buyers' journeys and what marketing programs deliver high quality leads and engagement.
2) As marketing's ROI and pipeline generation improve through the use of Big Data insights, they will convince sales to take a more analytical approach over time.
3) Prospects and customers now control their purchase processes, following self-directed and social influenced journeys, lengthening sales cycles. Big Data begins to provide insights into this new buying behavior.
Competing in the Next SaaS Wave
The document summarizes findings from the 2013 Pacific Crest SaaS survey. It discusses trends toward lower acquisition costs through methods like trials and internet sales, resulting in smaller deal sizes and increased churn. High-growth companies are more effective at renewals and upselling existing customers. A new wave of "personal SaaS" is emerging focused on engagement, collaboration and empowering users through continuous product cycles and engagement platforms. Customer success is now key to long-term growth and profitability.
Nz Online Fashion Success 2012
The document discusses opportunities for selling fashion products online between Australia and New Zealand. It notes that the Australian market is much larger with 22 million people and $188.7 billion in online orders in 2010-2011. Mobile adoption is more prevalent in Australia. Australians have a higher average order value than New Zealanders. Traffic and sales are primarily driven by branded rather than unbranded searches. Optimizing category pages, product pages, and cart experiences can increase conversion rates. Localizing currency and support for the Australian market is important.
Best sales presentation ever
My friend's younger brother (who is 10 I believe) put together this presentation. Talk about a natural!
Best Of Communication 2.0 2010
Nous avons réuni les 100 meilleures campagnes en demandant aux responsables de communication en agence de nous envoyer leurs meilleures campagnes 2.0 de 2009 et les campagnes françaises qu'ils ont personnellement aimé.
Le jury va élire la meilleure campagne 2.0 : une personne, une voix.
Le prix BEST OF COMMUNICATION 2.0 2010 va être remis lors de la soirée Les Apéros du Jeudi "Bouches, Oreilles et Langues de pute" le jeudi 11 février à l’Espace Kiron.
Les membres du jury BEST OF COMMUNICATION 2.0
- Michael Bernier, Founder et Alban Penicaut DC, Chainsaw
- Daniel Fohr, Fondateur et directeur créatif, MC Saatchi GAD
- Georges Mohammed Cherif, Président, BUZZMAN
- Patrick Le Roux, Président, L'agence biscuit
- Ludovic Delaherche, VP marketing & sales, eYeka
* - Frederic Rossignol, président de Rossworks
- Sarah Barukh, Responsable du développement, Blogbang
- Bertrand Quesada, Fondateur, Ebuzzing
- Frederic Bellier, ex Directeur de la régie, Dailymotion
- Sylvie Dupland, Responsable du développement, Manitoba
- Pierre-Luc Poujol, Président et Fondateur, Symaps
- Michel Hebert, vice-président de TBWA
- Laurent Colin, Web Strategist & Community Manager, Nouveau Jour
- Emmanuel Vivier, CEO & Founder de VANKSEN
- Marc Désenfant, Directeur Général, Come&Stay
- Laurent Boulic, Directeur associé et Cédric Gavillet, responsable marketing, Pinkanova
Encadrés par : Jérémy Dumont, directeur du planning stratégique et Alexis Mouthon, assistant planneur stratégique junior chez Pourquoi tu cours ? (l’agence des idées)
How to Present Data in PowerPoint
Practical guidance on how to present data using PowerPoint. This presentation covers best practices taught in management consultancies and visual cognition. Based on a lecture given at Tsinghua University, Beijing in December 2011.
If you have feedback or suggestions (especially specific examples of great or terrible slides you think could be included in a future version), please email professionalenquiries@gmail.com or leave comments below.
10 Do's and Don'ts for Using Stock Photos in Your Marketing
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Predictions 2013: Sales, Marketing and Big Data
1) Marketing will adopt Big Data faster than sales as Big Data sheds light on buyers' journeys and what marketing programs deliver high quality leads and engagement.
2) As marketing's ROI and pipeline generation improve through the use of Big Data insights, they will convince sales to take a more analytical approach over time.
3) Prospects and customers now control their purchase processes, following self-directed and social influenced journeys, lengthening sales cycles. Big Data begins to provide insights into this new buying behavior.
Competing in the Next SaaS Wave
The document summarizes findings from the 2013 Pacific Crest SaaS survey. It discusses trends toward lower acquisition costs through methods like trials and internet sales, resulting in smaller deal sizes and increased churn. High-growth companies are more effective at renewals and upselling existing customers. A new wave of "personal SaaS" is emerging focused on engagement, collaboration and empowering users through continuous product cycles and engagement platforms. Customer success is now key to long-term growth and profitability.
Nz Online Fashion Success 2012
The document discusses opportunities for selling fashion products online between Australia and New Zealand. It notes that the Australian market is much larger with 22 million people and $188.7 billion in online orders in 2010-2011. Mobile adoption is more prevalent in Australia. Australians have a higher average order value than New Zealanders. Traffic and sales are primarily driven by branded rather than unbranded searches. Optimizing category pages, product pages, and cart experiences can increase conversion rates. Localizing currency and support for the Australian market is important.
Best sales presentation ever
My friend's younger brother (who is 10 I believe) put together this presentation. Talk about a natural!
Best Of Communication 2.0 2010
Nous avons réuni les 100 meilleures campagnes en demandant aux responsables de communication en agence de nous envoyer leurs meilleures campagnes 2.0 de 2009 et les campagnes françaises qu'ils ont personnellement aimé.
Le jury va élire la meilleure campagne 2.0 : une personne, une voix.
Le prix BEST OF COMMUNICATION 2.0 2010 va être remis lors de la soirée Les Apéros du Jeudi "Bouches, Oreilles et Langues de pute" le jeudi 11 février à l’Espace Kiron.
Les membres du jury BEST OF COMMUNICATION 2.0
- Michael Bernier, Founder et Alban Penicaut DC, Chainsaw
- Daniel Fohr, Fondateur et directeur créatif, MC Saatchi GAD
- Georges Mohammed Cherif, Président, BUZZMAN
- Patrick Le Roux, Président, L'agence biscuit
- Ludovic Delaherche, VP marketing & sales, eYeka
* - Frederic Rossignol, président de Rossworks
- Sarah Barukh, Responsable du développement, Blogbang
- Bertrand Quesada, Fondateur, Ebuzzing
- Frederic Bellier, ex Directeur de la régie, Dailymotion
- Sylvie Dupland, Responsable du développement, Manitoba
- Pierre-Luc Poujol, Président et Fondateur, Symaps
- Michel Hebert, vice-président de TBWA
- Laurent Colin, Web Strategist & Community Manager, Nouveau Jour
- Emmanuel Vivier, CEO & Founder de VANKSEN
- Marc Désenfant, Directeur Général, Come&Stay
- Laurent Boulic, Directeur associé et Cédric Gavillet, responsable marketing, Pinkanova
Encadrés par : Jérémy Dumont, directeur du planning stratégique et Alexis Mouthon, assistant planneur stratégique junior chez Pourquoi tu cours ? (l’agence des idées)
How to Present Data in PowerPoint
Practical guidance on how to present data using PowerPoint. This presentation covers best practices taught in management consultancies and visual cognition. Based on a lecture given at Tsinghua University, Beijing in December 2011.
If you have feedback or suggestions (especially specific examples of great or terrible slides you think could be included in a future version), please email professionalenquiries@gmail.com or leave comments below.
10 Do's and Don'ts for Using Stock Photos in Your Marketing
Do you know how to use stock photos in your marketing? Check out this SlideShare to find out what you should -- and shouldn't -- be doing.
Preparing to fail
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10 Steps of Project Management in Digital Agencies
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The document describes a series of sessions for start-ups on marketing and advertising tools. It will include 5 sessions over June and July on topics like creating a brand model, getting traffic, content creation, and data analysis tools. It also provides information on various free and paid tools for analyzing market categories, competitors, consumers, websites, and social media. Key tools highlighted include Admetricks, Statista, SimilarWeb, Ahrefs, Google Consumer Surveys, and Moz.
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This document discusses Flyer, a startup that aims to disrupt the commercial real estate marketing industry. Flyer wants to make the process faster, smarter, and better through the use of digital tools like web and social media. Currently a $500 billion industry, commercial real estate transactions present an opportunity for Flyer to capture part of the $30 billion spent annually on marketing through a business model that partners with brokers.
10 Steps of Project Management in Digital Agencies
This is part of our ( 41? 29! ) agency's culture series. Basicly this series of documents helps our teams learn the foundation of agency culture, basic rules to do their work. We are all about sharing the data & know how, so here we are ;)
THIRST
This is an educational presentation exploring humanity's water use and the emerging worldwide water shortage. It is designed to act as a stand-alone presentation. Enjoy!
The Business of Social Media
The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.
All About Beer
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The hottest analysis tools for startups
The document describes a series of sessions for start-ups on marketing and advertising tools. It will include 5 sessions over June and July on topics like creating a brand model, getting traffic, content creation, and data analysis tools. It also provides information on various free and paid tools for analyzing market categories, competitors, consumers, websites, and social media. Key tools highlighted include Admetricks, Statista, SimilarWeb, Ahrefs, Google Consumer Surveys, and Moz.
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This contains the entire 4-napkin health care series in one file. It makes more sense to read this one now than the others since it is the complete set all in one file.
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