Lavender is a very unique scent that can produce anything from a calming, almost powdery effect to something a little more pungent and medicinal, depending on the amount used and the other scents in the formula. It can evoke or evoke," says fragrance's Mona Kattan. Expert and Founder of Kayari Fragrance. And a lifelong perfume collector. When I think of lavender, it brings me to mind relaxing treatments or it helps to reduce stress at the same time.