Arnold Palmer was one of golf's greatest legends, winning over 90 tournaments including four Masters. He was one of the first athletes to understand marketing and helped pave the way for multi-million dollar athlete deals. While a brilliant golfer and businessman, Palmer was also beloved by fans for his relationships with them and his powerful playing style. This biography tells the extraordinary story of Palmer's life and career through anecdotes and stories from those close to him.

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At last, a major biography of one of golf's greatest legends.
Arnold Palmer changed golf­­and sports­­forever. The winner of more than 90 tournaments, including four Masters,
the numbers on his resume don't do justice to the greatness of his achievements. Because Palmer wasn't just a
golfer in the golden age of the sport, knocking heads with other greats like Jack Nicklaus and Gary Player­­he also
was one of the first sportsmen to understand the marketing possibilities of his, and all, sports. Forging an alliance
with sports agent Mark McCormick, Palmer parlayed his brilliance on the course into deals and paydays previously
unheard of, and paved the way for the multi­million dollar deals that are standard across all sports.
But no one ever ended up hating Palmer for being a businessman as much as a golfer­­instead, he was beloved for
his powerful hitting, his nerve on the greens, and his great relationships with fans, whose nickname for him ("the
King") was heartfelt.
When Palmer died, in 2016, it was front­page news across the country. Tom Callahan knew Palmer well for many
years, and has assembled, here, a trove of anecdotes and great stories from all the key people in Palmer's life. Put
together, the stories tell an extraordinary sports and human story, the definitive oral biography of one of the greatest
golfers ever to play the game.

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