Benny Sundholm was born in 1975. He began his career in 1997 at HL Display AB in their IT Department and later worked as a project leader from 2002-2008 traveling worldwide to set up new offices. In 2010, he started focusing on public cloud computing and services. From 2012-2015, he held several IT leadership roles including IT Manager at SSG and CIO of SSG while also running his own consulting company, Gr8it, focused on cloud services.