6. Bottom Line
• Direct Bookings
• No Commission
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Editor's Notes
Guests that visit your homepage and immediately click away are said to have “bounced”. Obviously, bounced guests won’t be staying at your hotel, so it is important to optimize your homepage to decrease the bounce rate as much as possible.
The homepage is the first thing guests see. Guests make their decision about staying within 50 milliseconds of loading the page.
Typical bounce rate is between 30-50%. Optimizing home page with good content decreases bounce rate, leads to more conversions. An optimized homepage includes:Architecture (Fast Load, Information Architecture)Content & Presentation (Branding & Design, Quality of On-Page Content, Relevance of Content)SEO (Keyword Targeting)
Typical bounce rate is between 30-50%. Optimizing home page with good content decreases bounce rate, leads to more conversions. An optimized homepage includes:Architecture (Fast Load, Information Architecture)Content & Presentation (Branding & Design, Quality of On-Page Content, Relevance of Content)SEO (Keyword Targeting)
Typical bounce rate is between 30-50%. Optimizing home page with good content decreases bounce rate, leads to more conversions. An optimized homepage includes:Architecture (Fast Load, Information Architecture)Content & Presentation (Branding & Design, Quality of On-Page Content, Relevance of Content)SEO (Keyword Targeting)
