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Becoming a
WordPress
Freelancer
By Kyle Laverty
Who Am I?
● Veteran of the Air Force
● Future husband
● Father/Stepfather of 5
● The man behind Laverty Creative
Overview
● Be prepared
● See what others are doing
● Discover your niche
● Create your website
● Promote it
● Find clients
● Continue building skills
● What now?
● Questions
Be Prepared
● Preparation is key
● Know the what and the why
● Plan things out
● Write down your goals
● Keep it simple
See what others are doing
● Check out the websites of other designers and
developers (and bloggers)
● View their portfolios
● Check out their blog (and search for other blogs)
● Do a search for how to become a freelancer (or
WordPress freelancer)
Discover your niche
Think about….
● What you’re good at?
● What interests you?
● What do you know a lot about?
● Is there a gap in the industry?
Create Your Website
● Lay out the things you’ll need (theme, plugins, design and
development tools)
● Find inspiration
○ http://logospire.com/
○ http://www.awwwards.com/
○ http://welovewp.com/
○ https://www.pinterest.com/explore/web-design/
● Design and develop
Promote it
● Blog regularly
● Post on social media (Facebook, Twitter, Pinterest,
LinkedIn, Instagram)
● Place ads on Craigslist
● Join your local Chamber of Commerce
● Go to meetups and conferences
● Leave business cards everywhere
● Sign up form on your website
Find clients
● Search Craigslist
○ http://www.craigslistwebdesign.com/
● Search Twitter
○ https://twitter.com/hashtag/wordpressjobs?src=hash
○ https://twitter.com/hashtag/wordpressgigs?src=hash
○ Search things like
■ “Need WordPress”
■ “Need Website”
■ “WordPress Help”
● Capture leads on your website with a signup form
● Research and make phone calls to local businesses
Find clients (continued)
● Other resources…
○ https://stackoverflow.com/jobs?r=true
○ https://weworkremotely.com/
○ https://authenticjobs.com/
○ http://jobs.smashingmagazine.com/
○ http://jobs.wordpress.net/
○ http://wphired.com/
○ https://angel.co/
○ http://www.wpmayor.com/wordpress-jobs/
Continue building skills
● Continue reading the blogs of others…
○ https://pippinsplugins.com/blog/
○ https://tommcfarlin.com/
○ https://paulund.co.uk/c/wordpress
○ http://www.carriedils.com/
○ https://getflywheel.com/layout/
● Ask and answer questions on StackOverflow
● Comb through the WordPress codex
● Check out some tutorials
● Learn a new theme or theme framework
Continue building skills
● Continue reading the blogs of others…
○ https://pippinsplugins.com/blog/
○ https://tommcfarlin.com/
○ https://paulund.co.uk/c/wordpress
○ http://www.carriedils.com/
○ https://getflywheel.com/layout/
● Ask and answer questions on StackOverflow
● Comb through the WordPress codex
● Check out some tutorials
● Learn a new theme or theme framework
What now?
● Think up some new ideas like…
○ Build and sell WordPress themes and/or plugins
○ Expand your niche into other areas
■ E-Commerce
■ Membership sites
■ Community sites
○ Add maintenance/support to the services you offer
● Don’t get complacent
Questions
?

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Becoming a WordPress Freelancer

  • 2. Who Am I? ● Veteran of the Air Force ● Future husband ● Father/Stepfather of 5 ● The man behind Laverty Creative
  • 3. Overview ● Be prepared ● See what others are doing ● Discover your niche ● Create your website ● Promote it ● Find clients ● Continue building skills ● What now? ● Questions
  • 4. Be Prepared ● Preparation is key ● Know the what and the why ● Plan things out ● Write down your goals ● Keep it simple
  • 5. See what others are doing ● Check out the websites of other designers and developers (and bloggers) ● View their portfolios ● Check out their blog (and search for other blogs) ● Do a search for how to become a freelancer (or WordPress freelancer)
  • 6. Discover your niche Think about…. ● What you’re good at? ● What interests you? ● What do you know a lot about? ● Is there a gap in the industry?
  • 7. Create Your Website ● Lay out the things you’ll need (theme, plugins, design and development tools) ● Find inspiration ○ http://logospire.com/ ○ http://www.awwwards.com/ ○ http://welovewp.com/ ○ https://www.pinterest.com/explore/web-design/ ● Design and develop
  • 8. Promote it ● Blog regularly ● Post on social media (Facebook, Twitter, Pinterest, LinkedIn, Instagram) ● Place ads on Craigslist ● Join your local Chamber of Commerce ● Go to meetups and conferences ● Leave business cards everywhere ● Sign up form on your website
  • 9. Find clients ● Search Craigslist ○ http://www.craigslistwebdesign.com/ ● Search Twitter ○ https://twitter.com/hashtag/wordpressjobs?src=hash ○ https://twitter.com/hashtag/wordpressgigs?src=hash ○ Search things like ■ “Need WordPress” ■ “Need Website” ■ “WordPress Help” ● Capture leads on your website with a signup form ● Research and make phone calls to local businesses
  • 10. Find clients (continued) ● Other resources… ○ https://stackoverflow.com/jobs?r=true ○ https://weworkremotely.com/ ○ https://authenticjobs.com/ ○ http://jobs.smashingmagazine.com/ ○ http://jobs.wordpress.net/ ○ http://wphired.com/ ○ https://angel.co/ ○ http://www.wpmayor.com/wordpress-jobs/
  • 11. Continue building skills ● Continue reading the blogs of others… ○ https://pippinsplugins.com/blog/ ○ https://tommcfarlin.com/ ○ https://paulund.co.uk/c/wordpress ○ http://www.carriedils.com/ ○ https://getflywheel.com/layout/ ● Ask and answer questions on StackOverflow ● Comb through the WordPress codex ● Check out some tutorials ● Learn a new theme or theme framework
  • 12. Continue building skills ● Continue reading the blogs of others… ○ https://pippinsplugins.com/blog/ ○ https://tommcfarlin.com/ ○ https://paulund.co.uk/c/wordpress ○ http://www.carriedils.com/ ○ https://getflywheel.com/layout/ ● Ask and answer questions on StackOverflow ● Comb through the WordPress codex ● Check out some tutorials ● Learn a new theme or theme framework
  • 13. What now? ● Think up some new ideas like… ○ Build and sell WordPress themes and/or plugins ○ Expand your niche into other areas ■ E-Commerce ■ Membership sites ■ Community sites ○ Add maintenance/support to the services you offer ● Don’t get complacent