This document provides information about a social media strategist certification training program offered from July 30 to August 3, 2012 at Merced College in Merced, CA. The 5-day course costs $495 per participant and covers topics such as strategic planning, compliance, governance, research, social media marketing, and project and community management. Participants will learn how to create a social media strategic plan, policies, and marketing plan aligned with business goals. The course has been approved to prepare candidates for the National Institute for Social Media's certification exam.