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Don’t Do This:



CROWDFUND!
Be A
Kickstarter
 Rockstar
     By Michael Mindes, Founder
        Tasty Minstrel Games
My Success On
      Kickstarter

$48,378 pledged for “Eminent Domain”

$41,722 pledged for “Kings of Air and Steam”

$31,085 pledged for “For The Win”
WARNING!
This is a long and in depth presentation about
crowdfunding on Kickstarter.

This is not for everybody...

If you don’t have 30 minutes for slides and video,
then bookmark this and come back.
Why Kickstarter?
Generate funds before production
Build word of mouth support
Test the market
Get this...
Top 4 Keys To Success

Pre-Project Launch Audience
Concise & Emotional Video
Reward Structure & Bonuses
Social Sharing & Jeopardy
The Pre-Project
Audience Advantage

Social proof
Support at project launch
Excited fans share with friends
The Concise & Emotional
    Video Advantage

 Capture attention
 Capture imagination
 Create positive purchase decision
 Create desire for your success
                       Video on next slide...
The Reward Structure &
   Bonuses Advantage

 Monetary incentive for sharing
 Capture big and small spenders
 Recreate jeopardy on the project

                    Video on next slide...
The Social Sharing &
Jeopardy Advantage

Endorsed project = more support
Support = more endorsements
Jeopardy = more sharing

                  Video on next slide...
Other Important Factors



 Enticing Project Name & Image
 Support Analysis & Justification
The Project Name &
 Image Advantage


Capture attention
Get traffic to your project
The Support Analysis &
Justification Advantage

 People buy on emotion
 People justify purchases on
 analysis
 Providing both = $$$

                    Video on next slide...
Conclusion
   There are numerous factors leading to
    crowdfunding success on Kickstarter.

        These are the most important.

I hope this helped, enjoy this video refresher.

Oh, and please use the share buttons below...


                             Video on next slide...
Still Here?
 Feel free to embed this presentation on
your website or blog with attribution by:

Linking “Tasty Minstrel Games” to http:/   /
               playtmg.com
                   AND
 Linking to http://bit.ly/kickstarterslides

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Become a Kickstarter Rockstar

  • 2. Be A Kickstarter Rockstar By Michael Mindes, Founder Tasty Minstrel Games
  • 3. My Success On Kickstarter $48,378 pledged for “Eminent Domain” $41,722 pledged for “Kings of Air and Steam” $31,085 pledged for “For The Win”
  • 4. WARNING! This is a long and in depth presentation about crowdfunding on Kickstarter. This is not for everybody... If you don’t have 30 minutes for slides and video, then bookmark this and come back.
  • 5. Why Kickstarter? Generate funds before production Build word of mouth support Test the market Get this...
  • 6.
  • 7. Top 4 Keys To Success Pre-Project Launch Audience Concise & Emotional Video Reward Structure & Bonuses Social Sharing & Jeopardy
  • 8. The Pre-Project Audience Advantage Social proof Support at project launch Excited fans share with friends
  • 9. The Concise & Emotional Video Advantage Capture attention Capture imagination Create positive purchase decision Create desire for your success Video on next slide...
  • 10. The Reward Structure & Bonuses Advantage Monetary incentive for sharing Capture big and small spenders Recreate jeopardy on the project Video on next slide...
  • 11. The Social Sharing & Jeopardy Advantage Endorsed project = more support Support = more endorsements Jeopardy = more sharing Video on next slide...
  • 12. Other Important Factors Enticing Project Name & Image Support Analysis & Justification
  • 13. The Project Name & Image Advantage Capture attention Get traffic to your project
  • 14. The Support Analysis & Justification Advantage People buy on emotion People justify purchases on analysis Providing both = $$$ Video on next slide...
  • 15. Conclusion There are numerous factors leading to crowdfunding success on Kickstarter. These are the most important. I hope this helped, enjoy this video refresher. Oh, and please use the share buttons below... Video on next slide...
  • 16. Still Here? Feel free to embed this presentation on your website or blog with attribution by: Linking “Tasty Minstrel Games” to http:/ / playtmg.com AND Linking to http://bit.ly/kickstarterslides

Editor's Notes

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