BDW16 London - Vojta Rocek, Trologic - Challenging Big Data

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Many big data projects ultimately make life harder, not easier, for the end user. Businesses everywhere are swamped with data, decisions are slower and still based on gut feeling, and moreover, 95 % of company data is noise. If you are going through the same pains and wish for a world where your BI can answer what are the top opportunities right now, which market segment has the greatest potential, and what is being done about the top five disasters, you should come listen this talk. Vojta will briefly demo a solution that brings all these benefits. He will show you how you can cut costs in hospitals, improve profitability in banking and insurance and drive revenue in retail and FMCG.

Technology

Moguldom, Ansell, zMags, Shazam,
Lagardere, SGEF, Fourth Hospitality,
Marketo, Neutron Interactive, Slevomat,
Avast, LogicPoint, Ascoria, MMIS, Okin,
Bileto, Liftago, Kiwi.com, Le Premier,
LostMy.Name, Vivantis, Rockaway
Capital, Leo Express, Kolonial, Prodeti,
BigBrands, Bibloo, Rozbaleno, ...

Přicházíme znovu a znovu
na věci dávno známé.

K čemu je reporting?
Dá se nějak ohodnotit?
Jakou cenu má možnost
„něco vědět“ ?
More noise,
more distractions

Sales of lager beers are
decreasing among young people.

We are losing key customers.
There is less demand in canned soup category.
Bulk packages are a hit across all kids brands.
Lager beer category is growing, but we’re losing market share.
EMEA is slowing.
The launch of our new product didn’t meet our expectations in three regions.
Onboarding of new customers is slowing.
Operating margin is decreasing in our key segments.
Sales reps hired over last six months do not perform as expected.
Our alkaline batteries market share is lagging behind other batteries.
...

Sales of lager beers are
decreasing among young people.
£20,000
GBP/day

Sales of lager beers are
decreasing among young people.
£20,000
GBP/day
Owner:
Bob

Sales of lager beers are
decreasing among young people.
£20,000
GBP/day
Owner:
Bob
Discuss

Sales of lager beers are
decreasing among young people.
Owner: Bob
£20,000
GBP/day
Owner:
Bob
Discuss
Key
Decisions
Updates

What I hear most:
“For the first time in years, where exactly we’re losing money.” (Retail)
“We have cut problem solving from weeks to days” (Retail)
“We became proactive instead of reactive” (Insurance)
“It’s like having data-driven to-do” (Retail)
“Everyone understands what is the highest priority and why” (Pharma)

Calculated potential in real money
“Value of all open stories is £6,700,000”
= the size of the opportunity

Retail/FMCG
Trendwatch
Sales performance
Market potential
Margin mining

Banking & Finance
Branch performance
Sales teams management
Pricing

Healthcare
Savings in hospitals
Trend detections
Clinical trials

linkedin.com/in/vojtarocek
twitter.com/vojtarocek
vojtarocek@gmail.com
…

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