This document provides templates and guidelines for Colliers Asia pitch materials. It includes details on updating track records, case studies and client testimonials by May 27th. Templates for presentations are available on the company's shared drive and cover various divisions. Proposals should include standard elements like an executive summary, content page, and "About Colliers" section. Brand guidelines specify the primary colors and fonts to be used consistently across materials.

1. 10th May 2013
TEMPLATES TO GO!

2. AGENDA
2
• Track Records. Case Studies. Client
Testimonials.
• The Colliers Asia Pitch Process.
• Customisation thresholds for departments.
• Resources: Where to find them. What are the
must-haves. Brand guidelines

3. 3
TRACK RECORDS
CASE STUDIES
CLIENT TESTIMONIALS

4. TRACK RECORDS
4
• Track Record Templates now
available on share point.
• Note the different skyline for
each division. All skylines have
been updated for each
Division’s templates.
• Amount transacted to be in
both USD and SGD.
• Track Records to be updated
by 27 May 2013 (Monday).

5. CASE STUDIES
5
Case Studies to be updated on the Colliers
site: MAKE YOUR CASE
Case studies to be updated by 27th May
2013 (Monday).
https://casestudy.colliersasia.com/Pages/Search.aspx

6. CLIENT TESTIMONIALS
6
• Client testimonials need to be
extracted in whichever format
they are in: Email, hard copy
letters etc.
• Upload them into the BDC
shared folder according to
Division.
• To be updated by 27th May
2013 (Monday)

7. Colliers Pitch Process
and Customisation
Threshold
7

8. COLLIERS PITCH PROCESS
Inform the local Business
Development Centre
(BDC)//BD Rep
1. Inform
2. Form Submission Team
3. Seek to understand
Internal Meeting
4. Client Meeting
Seek to understand
5. Writing the submission
6. Peer review
7. Debrief
Internal Session

9. FEE THRESHOLD FOR CUSTOMISATION
9
DIVISION Threshold for Customisation (In
country’s currency or USD)
Project Management >
Industrial (Project & Sales/Project &
Leasing)
>
Retail Services >
Office Service >
Real Estate Management >
Facilities Management >
Auctions >
Valuations >
Plant & Machinery >
Investments >

10. 10
RESOURCES:
• WHERE TO FIND
THEM.
• WHAT ARE THE
MUST-HAVES.
• BRAND GUIDELINES

11. 1. Go to:
http://dashboard.colliers-asia.com/
2. Click on ‘ Marketing & Communications’
RESOURCES: WHERE TO FIND

12. RESOURCES: WHERE TO FIND
12
3. Click on ‘Business Development’
4. All available BD Template Folders

13. PRESENTATIONS: Know your covers!
13
INDUSTRIAL SERVICES INVESTMENT SERVICES
OFFICE SERVICES PLANT & MACHINERY PROJECT MANAGEMENT
FACILITIES MANAGEMENT

14. PRESENTATIONS: Know your covers!
14
REAL ESTATE MANAGEMENT RESIDENTIAL SERVICES RETAIL SERVICES
VALUATIONS

15. MUST HAVES FOR EACH PRESENTATION
15
ABOUT COLLIERS STATISTICS PAGES
COLLIERS INTERNATIONAL
Page 1
COLLIERS ASIA
Page 2

16. MUST HAVES FOR EACH PRESENTATION
16
DIVISIONAL STATISTICAL INFORMATION
• To be filled in and
updated by
specific
Divisions.
• Can be tailored to
suit specific
clients.

17. MUST HAVES FOR EACH PRESENTATION
17
3 X 3s ACCELERATORS

18. PROPOSALS
18
MUST HAVES FOR ALL PROPOSALS
COVERPAGE
EXECUTIVESUMMARY
CONTENTPAGE
ABOUTCOLLIERS
BACKCOVER

19. PROPOSALS
19
Must haves for all Proposal Content
S.W.O.T. Analysis
STRENGTHS
Located in the developing
XXXXXX development region
that is in close proximity to
Singapore
WEAKNESSES
Leasehold tenure of years
whereas most XXXX
properties are freehold in
OPPORTUNITIES
High property prices in
Singapore and governmental
curbs on investment property
pushing investors to look out of
Singapore.
THREATS
The unsustainable success of
the XXXXX region affecting
property values

20. PROPOSALS
20
Must haves for all Proposal Content
GAP Analysis
CURRENT SITUATION DESIRED SITUATION
Existing Managing Agent mostly
meeting, but not exceeding, owner /
occupier expectations
Lack of customer service with missed
opportunity to strengthen tenant
relations and maintain meaningful
dialogue with occupiers
On-site Managing Agent team
operating as a stand-alone unit with
limited HQ support and little focus on
ensuring the asset’s future viability
Experienced and proficient
Managing Agent team to deliver
value via strategic and tactical
management of the asset
Engaging tenant relations
programme and a team that takes
advantage of building strong rapport
with tenants at every opportunity
Efficient processes in place with
adequate HQ support providing a
“second set of eyes”, assisting
<LOCATION> build its brand and
maintain its competitiveness

21. 21
PROPOSALS
Must haves for all Proposal Content
Why Colliers? A Summary of the 3 X 3s.

22. BRAND GUIDELINES - COLOURS
22
Colliers
Light Blue
R:0
G: 147
B: 208
Colliers
Dark Blue
R:0
G: 70
B: 127
Colliers
Yellow
R:255
G: 196
B: 37
Colliers
Red
R:238
G: 49
B: 36
Colliers
Dark Grey
R: 75
G: 75
B: 75
Do not deviate from these colours
Primary Corporate Colours

23. BRAND GUIDELINE - FONTS
23
Font Colours: Presentations
For presentations, the primary font
colours for content and headers is
Colliers Dark Grey
Values
R: 75 G: 75 B: 75
Heading: Font size 28
Subheading: Font size 20
Content: Font size <18

24. BRAND GUIDELINE - FONTS
24
Font Colours: Proposals
Section header
Font: Arial, Bold
Font size :12
All Caps.
Colour: Colliers Dark BlueSection Sub Header
Font: Arial, Bold
Font size: 11
All Caps.
Colour: Colliers Light Blue
Body Text
Font: Arial
Font size: 10
Sentence Casing
Colour: Colliers Dark Grey
More information on these can be found in the
visual guidelines
available in the Marketing Hub.

25. Disclaimer: This presentation and the calculations shown herein have been prepared by The Colliers International as
a guide only. Any interested party seeking to rely on the contents should undertake its own inquiries as to the
accuracy of the information. Colliers International does not guarantee, warrant the accuracy or represent the
information contained in this document and excludes unequivocally all inferred and implied terms, conditions and
warranties arising out of this document and excludes all liability for loss and damage arising there from including any
loss of profits, business or anticipated savings.
Colliers International (Singapore) Pte Ltd
1 Raffles Place
#45-00 One Raffles Place
Singapore 048616
CEA Licence No. L3004691J 25
Q & A
Thank you!