15) Measurable or observable characteristics of your audience are called A. psychographics B. pseudographics C. statistics D. demographics

1. BCOM/275 GUIDE 1
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1) A receiver’s response to a sender’s message is called
A. channel
B. feedback
C. decoding
D. encoding
2) The term channel in communication means
A. the medium through which a message travels from sender to receiver
B. the context of the communication
C. the process of changing thoughts into symbols
D. the volume at which a message is received
3) The message refers to which of the following?
A. The receiver’s response to the sender
B. The medium that carries the information
C. Ideas, thoughts, and feelings being communicated.
D. The context of the communication
4) This happens when you receive, construct meaning from, and respond to the sender’s message.
A. Responding
B. Listening
C. Attending

2. D. Hearing
5) When the receiver uses this response style, he clarifies or seeks more information.
A. Questioning
B. Paraphrasing
C. Supporting
D. Evaluating
6) This response style normally does not help unless the sender has asked for your advice.
A. Questioning
B. Interpreting
C. Evaluating
D. Paraphrasing
7) A claim is generally not considered credible if
A. it comes from a source assumed to be credible but who is not known to you
B. the claimant is a disinterested party
C. the claimant is an interested party
D. it seems likely
8) Which of the following are the most common types of doubts people may have about a source?
A. Expertise and accuracy
B. Prominence in the field of study and experience
C. Occupation and employer
D. Status and academic degree

3. 9) Which of the following is a category of reasonless advertising?
A. Endorsement ads
B. Functional ads
C. Promise ads
D. Logical ads
10) Providing only two choices when others are available defines which fallacy?
A. Genetic fallacy
B. Straw man
C. False dilemma
D. Ad hominem
11) Consider the following statement: “Morgan, you’re down to earth and I trust your judgment. That’s
why I know I can count on you to back me up at the meeting this afternoon.” This is an example of which
fallacy?
A. Argument from pity
B. Apple polishing
C. Slippery slope
D. Guilt trip
12) Consider the following statement: “Studies confirm what everyone already knows: Smaller class
sizes make better learners.” This is an example of which fallacy?
A. Begging the question
B. Argument from common practice
C. Slippery slope
D. Misplacing the burden of proof

4. 13) An effective message should be
A. audience-centered
B. topic-based
C. channel-focused
D. time-centered
14) Audience analysis should occur at what point in the creation of a message?
A. Before the message is sent
B. Once feedback is received
C. After selecting the channel
D. Before the message is created
15) Measurable or observable characteristics of your audience are called
A. psychographics
B. pseudographics
C. statistics
D. demographics
16) In this channel of communication, messages are carried by sound and light waves.
A. Teleconference
B. Hard copy memos
C. Face-to-face
D. Voicemail

5. 17) You want to discuss your performance review and possible raise with your boss. The most effective
channel to do this would be
A. e-mail
B. face-to-face
C. team meeting
D. text message
18) Sound and light waves are an example of which part of the communication model?
A. Encoding
B. Noise
C. Decoding
D. Channel
19) Which verbal support breaks down complex processes or concepts into their component parts to
ensure understanding?
A. Comparisons
B. Definitions
C. Descriptions
D. Analyses
20) A framework for putting all of your information together in a logical sequence is called
A. an introduction
B. an outline
C. a central idea
D. a thesis

6. 21) What type of language is used when communicating with classmates, coworkers, family, and
friends?
A. Official
B. Ceremonial
C. Formal
D. Informal
22) The individuals you are most likely to influence with your persuasive presentation are referred to as
your
A. peer audience
B. target audience
C. general audience
D. leading audience
23) Persuasive topics that attempt to show an audience that something is good, bad, right, or wrong are
topics of
A. cause-effect
B. fact
C. value
D. policy
24) If you try to persuade your classmates to donate canned goods for the hungry in your community,
your topic is one of
A. policy
B. pathos
C. value
D. fact

7. 25) When you lead, instruct, challenge, or introduce your audience to act on or accept your solution,
you are at which step of Monroe’s Motivated Sequence?
A. Attention
B. Visualization
C. Action or approval
D. Solution
26) When you display ethos in your persuasive presentation, you have
A. credibility
B. logic
C. evidence
D. emotion
27) What logical fallacy can occur when a speaker focuses on similarities and ignores significant
differences?
A. Either/or thinking
B. Slippery slope
C. Faulty comparison
D. Hasty generalization
28) Groups that value higher power distance believe relationships are
A. individualist
B. relationship oriented
C. hierarchical
D. informal

8. 29) Deliberately blaming individuals or groups for things they really did not do is called
A. ethnocentrism
B. scapegoating
C. stereotyping
D. discriminating
30) An attempt to characterize causes of events to either personalities or external situations is called
A. projection
B. halo effect
C. attribution error
D. selective attention
31) The practice of using a case that has already been decided as a guide when deciding new cases is
referred to as
A. legal morality
B. legal paternalism
C. causation principle
D. appeal to precedent
32) A value judgment requires this type of assessment.
A. Worth or desirability
B. Consistency
C. Normative
D. Monroe’s Value Sequence

9. 33) What is the belief that laws are justified if they prevent a person from harming him- or herself
known as?
A. Offense principle
B. Harm principle
C. Legal paternalism
D. Legal moralism