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BENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC FESTIVAL
2014201420142014
Let the Hymns begin!
Let’s just take a flash back,Let’s just take a flash back,
Bengal Classical Music FestivalBengal Classical Music Festival
20132013
We created theWe created the
largest Musicallargest Musical
ArenaArena
For the Legends toFor the Legends to
Create thereCreate there
MagicMagic
Drawing inDrawing in 98,18798,187
Music LoversMusic Lovers
ForFor 44straightstraight DaysDays
of Nightlifeof Nightlife
People ofPeople of all agesall ages
showed upshowed up
& more than& more than 50%50%
Were youthWere youth
withwith
Food, FriendsFood, Friends
& constant& constant ActivitiesActivities
we managed to create our ownwe managed to create our own
WoodstockWoodstock
Now Once again…Now Once again…Now Once again…Now Once again…
The MAGIC returns,
Bengal Classical
Music FestivalMusic Festival
2014
We have held the
Press ConferencePress Conference
On 21st Oct, 2014
3232 classical maestrosclassical maestros
4646 enchanting performancesenchanting performances
moving,moving,
150,000150,000 music loversmusic lovers150,000150,000
forfor 55 nights in a rownights in a row
The fundamentalThe fundamentalThe fundamentalThe fundamental
QuestionQuestion is…is…??
How canHow can YOURYOUR
BRAND be a part ofBRAND be a part ofBRAND be a part ofBRAND be a part of
THIS ?THIS ?
ALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCE
&&&&&&&&&&&&&&&&
OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
Bengali DailyBengali Daily
PartnerPartner
English DailyEnglish Daily
PartnerPartner
TeleTele--mediamedia
PartnerPartner
RadioRadio PartnerPartner
What yourWhat your BRANDBRAND
gains being a part ofgains being a part ofgains being a part ofgains being a part of
THIS ?THIS ?
MOSTMOST
ExtensiveExtensive BrandBrandExtensiveExtensive BrandBrand
Exposure PlanExposure Plan
Television advertisement
2020
3030
Spots/Spots/
dayday
daysdays
8.28.28.28.28.28.28.28.23030
600600
daysdays
Spots inSpots in
totaltotal
8.28.28.28.28.28.28.28.2
mmmmmmmm
ValuationValuation
Program BroadcastingProgram Broadcasting
4848
3030
episodesepisodes
Sec SponsorSec Sponsor
1.91.91.91.91.91.91.91.93030
3030
Sec SponsorSec Sponsor
IntroIntro
Sec SponsorSec Sponsor
ExitExit
1.91.91.91.91.91.91.91.9
mmmmmmmm
ValuationValuation
FMFMFMFMFMFMFMFM ads &ads &ads &ads &ads &ads &ads &ads &
RJRJRJRJRJRJRJRJ endorsementsendorsementsendorsementsendorsementsendorsementsendorsementsendorsementsendorsements
1010
3030
Spots/daySpots/day
daysdays
1.21.21.21.21.21.21.21.2
mmmmmmmm 3030
300300
daysdays
Spots inSpots in
totaltotal
mmmmmmmm
ValuationValuation
News Paper AdvertisementNews Paper Advertisement
88 4040 cici
5.25.25.25.25.25.25.25.2
88 4040 cici
insertionsinsertions
884040 cici
insertionsinsertions
5.25.25.25.25.25.25.25.2
mmmmmmmm
ValuationValuation
Magazine advertisementMagazine advertisement
66 MagazinesMagazines
0.20.20.20.20.20.20.20.266 MagazinesMagazines
1818insertionsinsertions
0.20.20.20.20.20.20.20.2
mmmmmmmm
ValuationValuation
outdooroutdoor
Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:
1010
3030
locationslocationslocationslocationslocationslocationslocationslocations
daysdaysdaysdaysdaysdaysdaysdays
High footfallHigh footfall
hubshubs
Posters:Posters:Posters:Posters:Posters:Posters:Posters:Posters:
*One poster exposes approximately 30 people during its*One poster exposes approximately 30 people during its
lifetimelifetime
20,00020,00020,00020,00020,00020,00020,00020,000 QuantityQuantity
Total ATL VALUETotal ATL VALUE
11 6363laclac11crorecrore 6363laclac
BDTBDT
2525252525252525
1.41.41.41.41.41.41.41.4
mmmmmmmm 2525252525252525
600600600600600600600600
$$$$$$$$
postsposts
PromotionPromotion
mmmmmmmm
Reach/BrandReach/Brand
ExposureExposure
Online PassOnline Pass
35,00035,000 QuantityQuantity
EXPECTEDEXPECTEDEXPECTEDEXPECTED
PR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGE
3535
2323232323232323
ReportsReports
2323232323232323
mmmmmmmm
ValuationValuation
1111 NewsNews
PapersPapers
1111
5757575757575757
ChannelsChannels
4444ReportsReports
5757575757575757
mmmmmmmm
ValuationValuation
4444ReportsReports
Total PR VALUETotal PR VALUE
88,,0606,,2828,,71471488,,0606,,2828,,714714
BDTBDT
It doesn’t end thereIt doesn’t end there
You nowYou now CANCAN getgetYou nowYou now CANCAN getget
OWNERSHIP ONOWNERSHIP ON
GROUNDGROUND
BRANDINGBRANDINGBRANDINGBRANDING
OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
Stalls
Lounge / Stall
VIP Seating
Area
Chairman’s
Lounge
Regular
Seating Area
Food Stall
NO BRANDING
due to artists
disturbanceSeating Area
Art Gallery
Dining
Arrangement
disturbance
THANK YOUTHANK YOUTHANK YOUTHANK YOU

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