The document discusses the application of the BCG matrix to analyze major automobile companies in India. It provides statistics on India's ranking in auto manufacturing and outlines the major players in different vehicle segments. Market share data shows that Maruti Suzuki dominates the passenger vehicle market with nearly 50% share, followed by Hyundai, Mahindra & Mahindra, and Tata Motors. For each of these top three companies - Maruti Suzuki, Hyundai, and Mahindra & Mahindra - the document analyzes their product portfolios using the BCG matrix to classify products as question marks, dogs, cash cows or stars based on their market growth and market share.

1. Corporate Governance & Strategy
Assignment
Topic – BCG Matrix in Automobile
Industry
Submitted By : Aishwarya Chaudhry
Bhanupriya Patidar
Nehal Tiwari

2. BCG Matrix

3. Boston Consulting Group
Developed by Bruce Henderson of the Boston
Consulting Group in 1970’s
According to this technique, business or product are
classified as low or high performance depending upon
their market growth rate and relative market share.

4. BCG Matrix

5. Automobile
Industry

6. Statistics of Automobile Industry
 India presently ranked 4th amongst auto car manufacturing in the world.
 India become 3rd largest automobile manufacturer by 2020.
 In commercial vehicle segment Tata motors, Ashok Leyland & VECV are the
major player in india
 In two and three wheeler hero motorcorp, Eicher and TVS motor are major
player.
 Presently, 3 major players in India in passenger car segment is Maruti suzuki,
Hyundai and Mahindra & Mahindra.

7. Segment wise Domestic
Market share
13% 3%
3%
81%
Sales
Passenger Vehicle
Commercial vehicle
3 wheeler
Two wheeler

8. Market share of Automobile Car
Manufacturing companies
49.98
16.3
7.56
3.39
5.27
5.16
3.1
2.73
4.41
Market share
Maruti Suzuki
Hyundai
Mahindra & Mahindra
Tata Motors
Toyota
Toyota
Renault
Ford
others

9. Maruti Suzuki
India Limited

10. Maruti Suzuki
 Maruti suzuki is a majority owned subsidiary of Japanese
conglomerate Suzuki.
 The company founded in 1981 and in 1982 a joint venture
agreement signed with Suzuki of Japan.
 The company started in Gurgaon, Haryana as a parteneship
between Indian government and Maruti udyog limited.
 The company has made more affordable cars for the Indian
market
 Recorded highest sales ever 1779574 units during 2017-18

11. Question Mark
Maruti 800
Celerio
Star
Swift
Dzire
Wagon R
Brezza
Dogs
Ritz
EECo
Omni
Cash cow
Baleno
Alto 800
Alto K10
Vitara Brezza
Market Share
M
a
r
k
e
t
G
r
o
w
t
h
HIGH
HIGH
Low
Low

12. HYUNDAI

13. Hyundai
 Hyundai is a conglomerate headquarted in Seoul,South
Korea.
 It was founded by Chung Ju-Yung in 1947 as a construction
firm .
 In 1986 a Hyundai manufactured IBM PC-XT compatible
called the blue chip PC
 Hyundai announced a major corporate restructuring
involving a two –thirds reduction of the number of business
units.

14. Question Mark
SUV
MPV/Bus
Truck
Star
Hyundai Eon
Hyundai verna
Dogs
Hyundai Xcent
Cash cow
Creta
i20 Elite
i10 Grand
M
a
r
k
e
t
g
r
o
w
t
h
M a r k e t share
HIGH
Low
Low

15. Mahindra &
Mahindra

16. Mahindra & Mahindra
 Mahindra and Mahindra Limited (M&M) is an
Indian multinational car manufacturing
corporation headquartered
in Mumbai, Maharashtra, India.
 It is one of the largest vehicle manufacturers by
production in India and the largest manufacturer
of tractors in the world.
 It was ranked 21st on a list of top companies in
India by Fortune India 500 in 2011.
 Its major competitors in the Indian market
include Maruti Suzuki, Tata Motors and Ashok
Leyland.

17. Question Mark
Mahindra Marazzo
Star
Mahindra Verito
Dogs
Mahindra KUV 100 NXT
Cash cow
Mahindra Scorpio
Mahindra Bolero
Mahindra Thar
M
a
r
k
e
t
g
r
o
w
t
h
M a r k e t share
HIGH
Low
Low

18. Thank You