The document appears to be a sales report that shows the number of various apparel items sold, their average prices, production costs, and profits. It sold the most adult hoodies at 25 items for a total profit of $1,061.75. The report also includes timelines and details about the Big Baller Brand company and the development and unveiling of Lonzo Ball's signature shoe, the ZO2. It lists the prices of various signature shoes from BBB as well as competing brands like Nike, Adidas, and Under Armour.

5. Adult
Hoodie
Adult Shirt Hats Child
Hoodie
Child Shirt Shorts
Number
Bought
25 19 0 6 9 1
Avg. Price 71.85 51.57 54.43 60.00 41.67 40.00
Production
Cost
29.38 14.38 23.5 11.5 30?
Profit per
One Item
42.47 37.19 36.5 30.17 10
Total Profit 1,061.75 706.61 0 219 271.53 10

6. •
•
•
•
•

7. •
•

8. 5/21/16 – Big
Baller Brand
trademark filed
June 2016 - BBB
launches with
apparel
Early 2017 - Lonzo
has breakout year
at UCLA, LaVar
constantly goes
viral
4/30/2017 - Major
shoe companies
pass on Lonzo

9. 5/04/17 – Lonzo’s
signature ZO2 is
unveiled
July 2017 – Lonzo
draws attention
during summer
league play for
wearing other
companies’ shoes
8/31/17- LaMelo Ball
has his signature shoe,
Melo Ball 1, unveiled:
first high school player
with signature shoe
11/24/2017 – ZO2’s
slated to be shipped
to those with pre-
orders

11. •
•
•
•
•

12. •
•
•
•
•

13. BBB Nike Adidas Under Armour
ZO2 – Lonzo Ball Lebron 15 – Lebron
James
Harden Vol.1 –
James Harden
UA Curry 4 – Steph
Curry
$495-695 $185 $160 $129.99

14. BBB Nike Adidas Under Armour
Black Diamond
Hoodie
Nike Therma Essentials Linear
Pullover Hoodie
UA Storm Armour
Fleece Wordmark
$100 $55 $60 $54.99

17. • HTTPS://WWW.HIGHSNOBIETY.COM/2016/08/24/KANYE-LIFE-OF-PABLO-MERCH-COST/
• HTTPS://WWW.BIGBALLERBRAND.COM
• HTTP://SNEAKERFACTORY.NET/SNEAKERS/2017/05/HOW-MUCH-TO-MAKE-ZO2-PRIME-SNEAKER/
• HTTPS://WWW.GQ.COM/STORY/BIG-BALLER-BRAND-LONZO-SNEAKERS-BRAND-BLACK-SKECHERS
• HTTP://WWW.ESPN.COM/NBA/STORY/_/ID/21519419/MORE-YEAR-BUILD-BIG-BALLER-BRAND-
EXPECTED-SHIP-FIRST-SIGNATURE-SHOE-TODAY
• HTTP://HOOPSHYPE.COM/STORYLINE/LAVAR-BALL-QUOTES/