Users are the main success key of User Experience. User Experience is User Centered Design that makes everything a user experiences with a product the result of conscious decisions to fulfill both business goals and user needs.

2. Usersis the main
success key of
User Experience

3. User Experience is User Centered Design

23. By making everything the user experiences with your product the
result of a conscious, explicit decision, you can ensure that the
product works to fulfill both your strategic goals and the
needs of your users.