Archetype Lord is responsible for management and control. This archetype is pronounced in politics, business, advertising luxury goods, because it allows others to demonstrate their superiority and high social status.

1. Basic archetype: Lord /Повелитель (ES)
доминирование, управление, контроль, власть, богатство, статус, премиум
dominance, command, control, power, wealth, status, premium
BASIC
ARCHETYPES
OF JUNG®
Personalities & Characters
Brands & Advertising
ANDREY IVASCHENKO. BASIC ARCHETYPES 0F JUNG® #3