Outdoor Retail Summer Trade Show 2014 Barrett Distribution Presentation, "So You Have Decided to Outsource Your Fulfillment and Distribution Operations…Now What?" Held in the Marriott City Creek, Salon E

1. So You Have Decided to Outsource Your
Fulfillment and Distribution Operations…
Now What?
August 8, 2014

2. Established in 1941, privately owned; third
generation; consistent growth and profitable
• 120+ customers
• Non-union
• 2M+ sq. ft. in MA, NJ, MD, VA, TN, CA
Focused Service Offering:
• Warehousing, Distribution, Pick &
Pack, Fulfillment
• Small Parcel Services
Primary Industries:
• Apparel & Footwear
• Consumer Packaged Goods
• Retail & eCommerce

3.  Sam Barstow, President and COO of Forsake, co-founded the company while
studying engineering as an undergrad. His work has taken him from factories in
China to executing a successful Kickstarter campaign to the head buyer’s offices of
national chains. As with any startup, he wears many hats including
managing product development, manufacturing, and logistics as well as co-
developing and executing sales, marketing, and branding efforts.
 Mr. Jay Contessa, CEO of Hex Performance, is a Graduate of Central Connecticut
State University. He has had a diverse executive career bringing new brands &
products to market in his role as Vice President of New Business Development for
Sun Products & Unilever. Jay brought his vast experience and success in building
consumer brands and is focused on building a new business in the cleaning of
today’s high performance gear market.
 Mr. Drew Westervelt, COO & Co-Founder of HEX Performance, is a graduate of
the University of Maryland Baltimore County (UMBC) and was a standout Lacrosse
player, where in his Senior season he was the country’s 5th
leading goal scorer. In
2012, Drew and his business partners founded HEX Performance and he became
the company’s COO. In addition to his leadership role within HEX, Drew is also a
Professional Lacrosse Player for the Colorado Mammoth in the National Lacrosse
League (NLL) as well as the Chesapeake Bayhawks in the Major Lacrosse League
(MLL).

4. What conversations are we having in the marketplace?
“I’m running my own warehouse, its working fine, but not it’s scaleable
and fulfillment not our core competency”
I’m running my own warehouse, it’s a disaster, and I need HELP!”
“I’m running my own warehouse, but we are considering the benefits of
using a 3PL in another region to improve time-in-transit and reduce costs”
“I’m running my own warehouse and the mix of B2B and B2C orders is
challenging”
“Our product just got picked up by REI – holy sh#t!!??”
“I just launched my business and I’m trying to determine if I should
establish my own warehouse or use a 3PL?”

5. Financial
Do you know your own costs?
How do you establish a budget ..what’s it going to cost me?
What is your ROI risk factor – what will this cost me if I don’t do this?
Operational
Network/ physical locations – where are your sales by state?
B2C experience and/or B2B experience ….. omni-channel
Transportation/freight – small parcel residential, retail MABD
Customer Service/Account Management
Communication, Communication, Communication
Performance Management
How will you define & quantify a successful partnership?

6. Technical
Systems & integration to an ERP (Quickbooks, NetSuite) and/or Webstore
(Magento, Shopify, etc)
EDI & Retail Compliance
Emotional / Psychology
Trusting your brand to someone else – you can’t touch every box
Cultural fit – can you work together ..do you get along?
Customer References
Like industry, serving B2B/B2C channels / mass retailers
6

7. Questions or Information
Scott Hothem
Senior Vice President, Customer Solutions
shothem@barrettdistribution.com
1-508-298-6549 (office)
1-510-376-3279 (cell)

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