Believe & Arte Verum orchestrated the innovative "Name-your-price" release of Barbara Hendricks' album Endless Pleasure by building the digital strategy, creating a destination site for the campaign, and managing the marketing campaign on iTunes and other services. They designed and hosted the Name-your-price website, managed marketing worldwide, and coordinated promotional campaigns with European media, resulting in strong digital sales, major media exposure for Hendricks, and growing her fan base.

1. “ Name-your-price for Endless Pleasure”: How Believe & Arte Verum orchestrated the innovative release of Barbara Hendricks' latest album

2. Believe lead Endless Pleasure to success by… … building the digital strategy with Barbara Hendricks … creating the destination site for the «Name-your-price » campaign … managing the marketing campaign on iTunes and other distribution services … coordinating the media promotion with the press, radios, TV…

3. Believe designed, created and hosted the “Name-your-price” website and technology

4. Believe managed the marketing campaign with iTunes and other services worldwide

5. Believe coordinated the promotional and marketing campaign with the European media The campaign received a strong international echo with all major international press and media

6. Believe managed a global offline and online marketing campaign including internet sweepstakes, Google Adwords… Google Adwords Sweepstakes

7. This campaign successfully resulted in … … very strong digital album sales on the Name-your-price site … major media exposure for Endless Pleasure and Barbara Hendrick’s … the collection of a large email database of fans and a new audience for Barbara Hendricks