Case Study Firefalldown
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Firefalldown is a rock band from London that hired a social media marketing agency to increase awareness of their new EP and music video. The agency created profiles for the band on various social networks and video sites, and used viral strategies to promote the band's music, videos, and live shows. They increased views of the band's music video to over 7,000 by syndicating it across multiple sites. Their campaigns also drove new fans to the band's profiles and website, resulting in over 3,000 Facebook friends and 2,700 Myspace friends. The band gained positive press coverage in several music magazines.
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Importance of social media
Social media is an important promotion tool for musicians and bands. It allows them to build an audience and advertise freely to hundreds of thousands of potential fans on platforms like Facebook, Twitter, and Google+. Websites are also important as they act as a virtual home for bands, where they can sell merchandise and exclusive albums. Creating quality digital packaging or "digipacks" for new albums is crucial for presenting music to potential buyers without them hearing it first. Advertising on platforms like YouTube and TV can further promote bands, though TV ads are more costly while YouTube offers wider reach at lower cost. Overall, social media, websites, digipacks, and digital ads are key for musicians and bands to effectively promote and market their music.
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I used various media technologies at different stages of my project. In the research stage, I used Internet Explorer and Wikipedia to research the British hip hop genre and band Split Prophets. I used PowerPoint to present my research and uploaded the slides to my blog using SlideShare. During production, I used a Canon camera to film a music video and Photoshop to design promotional materials. Finally, I used online platforms like YouTube, Facebook, and SurveyMonkey to share and get feedback on my work from an audience.
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Similar to Case Study Firefalldown
How did you use media technologies in the
The document discusses the various media technologies used at different stages of a project. It describes using Internet Explorer and Wikipedia for initial research, PowerPoint for presenting findings, YouTube to view existing content and share new content, a Canon camera to film a music video, Photoshop to design packaging, and Survey Monkey to collect audience feedback which was then posted to a blog. The media technologies allowed for planning, creation, and evaluation of content as well as obtaining audience responses.
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This document summarizes a student's evaluation of a media campaign created for a fictional band called Hellsinki Dub. The campaign included a music video, CD digipack, and official website. The student aimed to construct a unique "mad scientist" star image for the band through their clothing, logo, and consistent dark blue/neon color scheme across all products. The website was an important part of promoting the band's products and building an online fan community. Overall, the student believes the integrated marketing campaign effectively promoted the band's image and products.
Evaluation task 2
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
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Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
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Radiohead 'in rainbow' marketing strategy
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Radiohead 'in rainbow' marketing strategy
Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unique marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
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Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative strategy appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to create and execute this unconventional marketing strategy without a record label, having established trust in their artistic vision and independence from the commercial music industry.
Radiohead 'in rainbow' marketing strategy
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Radiohead used digital technology in their marketing strategy for 'In Rainbows' by releasing the album first as a digital download on their website, allowing fans to pay what they wanted including £0. This innovative approach appealed to Radiohead's dedicated fan base who are interested in the band's original music. As a well-established band with critical and commercial success over several albums, Radiohead was able to design and execute their own marketing strategy without full record label support, relying on labels only for physical distribution later on. Their strategy was a success based on their loyal following and history of innovation.
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Evaluation Task 2
Tom Lucy's task was to create a marketing campaign for a fictional artist/band including a music video, CD digipack, and website. The goal was to construct a strong star image for the band that would effectively sell associated products. Key aspects of the constructed star image included being unique, artistically creative, and appearing ordinary but with a quirky twist. The website, CD digipack, and music video all maintained a cohesive theme of dark blue colors and neon lighting. Through various online and physical platforms, the products targeted an audience of 16-30 year old clubbers and fans of alternative images. Social media was also utilized to help build an online fan base and community for the band.
Dahlheim & Sjöqvist Selected Cases
The HP Summer Camp for Young Gamers campaign created a summer camp and HP Inferno Webradio to promote HP's new gaming computer Z800 to young gamers. Through influencers and the radio, over 100,000 listeners were reached monthly, far exceeding the goal. The camp had 6,000 visitors, also surpassing its goal, and increased gaming product sales by 70%.
The AudioPro campaign created a music widget featuring a DJ's selections that was placed on over 5,700 MySpace profiles and 1,000 other sites. It became the top MySpace music app and spread the brand's message internationally.
The Apollo "Silence...Aaaand...Action!" campaign invited consumers to create and upload
Task 2
The document discusses marketing strategies used to promote a new band, including a digipack, poster, and music video. It analyzes how each component aims to create a rockstar image for branding purposes. Specifically, the digipack and music video share similar visual elements, while the poster advertises the album. Overall, the combination of media forms effectively leverages synergy to strengthen the band's brand identity.
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Case Study Firefalldown
- 1. Case Study - Firefalldown Social Media Marketing, PR & Promotion The Brief: Firefalldown is a major rock/indie/funk band based in London. The band briefed us to: • Increase awareness for Firefalldown amongst its target audience • Increase presence via the major social networks • Boost video exposure for their music video ‘Commissioned’ • Drive MP3 sales of their EP release ‘Commissioned’ What We Did: • Indigo Sky created profiles on Facebook, MySpace, Last.fm, MUZU.tv, YouTube, Twitter, Bebo, Garageband.com and Scuzz.tv, then used our unique ‘advocate strategy’ to build viral friend/fan bases. We used positive viral awareness to promote Firefalldown gigs, music videos, MP3s, and wallpapers across all social media networks • We increased viral awareness for their music video ‘Commissioned’ by syndicating the video across 30 video networks • We ran targeted Google & Facebook pay-per-click campaigns to drive new fans to their Myspace pages and firefalldown.com. We also ran a successful search engine optimisation (SEO) campaign to improve search rankings The Results: • Attracted over 3,000 Facebook friends, 2,700 Myspace friends and 7,000 video views for the music video ‘Commissioned’ • Gained positive acclaim and reviews in Clash magazine, Kerrang & Big Cheese