1. Barasat Catchment
A Segment Centric
Middle Income Group & plus
opportunity
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2. The Mall
• 25000 Sq ft floor plate
• G+4 Structure
• Reliance the Major Anchor
• Vanila stores to suit the segment
• Central Atrium
• Multiplex
• Basement Parking
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4. Connectivity
• Rail Connectivity – Major travel point and
mode in the sub urban area is train.
• NH – 34 / 35
• SH – 2 / Taki Road
• Kalyani Expressway Birati – Kalyani
• Nearest Metro Dum Dum Also has a local train
station adjacent to metro station
• 10 Kms from Airport
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5. Catchments
Population Distance Rail Stn Road Kms Travel time
Barasat 1+2 4.5 lac + 2 kms 0 2 kms 10 mins
Immediate Indirect
Madhayamgram 2 lac + 4 Kms 2 4 Kms 15 - 20 mins
New barraxckpore 1.5 lac + 6 Kms 3 6 Kms 20 - 25 mins
Birati 2 lac + 8 kms 4 8 kms 30 mins
Vicinity Indirect
Barrackpore & (N) 3.5 lac + 10 Kms Indirectlink 10 Kms 20 mins
Total 13.5 lac +
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7. Catchment
Primary 5
lac+
Secondary
2 lac+
Secondary
1.5lac+
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8. Distant Catchment
Distant 2.5
lac+
Barrackpore is an urban settlement and
has a similar population to Barasat. The
travel through bus is less time consuming
and segment match is good. Distance 11
Kms travel time 20 mins.
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9. Primary catchment
• Barasat Municipality Established 150 years ago
• The 4.5 lac + quality of population is excellent
• 80% of the entire population has proper housing
• North 24 (P) District Head Quarters
• Highstreet commercial is fragmented
• Brand presence assures purchasing power
• Jewellery brand has showrooms of 3000+sft
• 80% literacy
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10. Demographics
Municipality Barasat
Established 1869
Local Station Barasat / Hridaypur
Major Raod NH- 34 /35 & SH -2
Area 35 Sq Km
Population 4.5 lacs ( Barasat 1 + Barasat 2)
Distance from Kolkata 21 Kms
No. of Holdings 81880
Cooperatives Housing
Special Settlements Government and Semi Government
North 24 (P) Head quarters
Trading Community
Connectivity
Road NH- 34 /35 - Taki Road
Rail One station
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11. Secondary catchment
• Madhyamgram Municipality 2 lacs + population
• No major Mall or high street shopping destination
• Service class employees
• North 24 (P) Police quarters situated here
• Other Government and Semi Government reside here.
• NSG has a Base here.
• 80% litreacy
• Easy access by Train 10 mins
• Road Travel 15 mins
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12. Demographics
Municipality Madhyamgram
Established 1993
Local Station Madhyam Gram
Major Raod Jessore Road / Madhyamgram -Sodepur
Area 21 Sq Km
Population 2 lac
Distance from Kolkata 18 Kms
No. of Holdings 25000
Cooperatives Housing
Special Settlements Government & Semi government
North 24 (P) Police lines
NSG Base at Badu Road
Connectivity
Road Jessore - NH-35 - 4 kms - 10 mins drive
Rail 2 stations
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13. Secondary catchment
• New Barrackpore 1.5 lac quality population.
• Excellent residential colony preffered by
Government employees
• 85% litreacy
• 85% population has proper housing
• HIG ambience locality
• 2 stations to Barasat
• Road Travel 20 mins
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14. Demographics
Municipality New Barrackpore
Established 1965
Local Station New Barrackpore
Major Raod Jessore Road
Area 6.69 Sq Km
Population 1.5 lacs
Distance from Kolkata 17 Kms
No. of Holdings 18000
Cooperatives Cooperatives settlement
Special Settlements Government and Semi Goverments
Connectivity
Road Jessore - NH-35 - 6.5 kms - 15 mins drive
Rail 3 stations
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15. Distant catchment
• Barrackpore established 1869
• The 3.5 lac + quality of population is excellent
• 80% of the entire population has proper housing.
• Highstreet commercial is fragmented
• Brand presence assures purchasing power
• 80% literacy
• Bristish Army barracks and Officer’s colonies in
for Industries
• Road Travel 20 mins
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16. Demographics
Municipality Barrackpore / North barrackpore
Established 1916 & 1869
Local Station Barrackpore
Major Raod Barrackpore Trunk Road / SH-2
Area 12.22 / 10.16 Sq km
Population
North Barrackpore 132656
Barrackpore 2,00,000
Distance from Kolkata 20 kms
No. of Holdings
North Barrackpore 29,948
Barrackpore 29,647
Cooperatives Housing
Special Settlements Jute Mills
Historical Locations
Government and Semi Government Housing
Connectivity
Road SH-2
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17. Population Overview
• Madhayamgram Police Head Quarters – 24 (P) (N)
• District Head Quarters – 24 (P) (N) – Barasat
• Government and Semi Government
• Sub Division Barrackpore
• Private Sector Employees
• Traders
• Fabricators
• IT /ITES Employees
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18. Opportunity
• Huge opportunity in MIG and MIG+ segment.
• Segment Centric Shopping Area.
• No Modern Shopping Center experience that
is on offer in the following catchments.
• High street showrooms are fragmented.
• Purchasing power is established by the brand
presence.
• Malls in Kolkata is not MIG segment centric.
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19. Location
The location is a focal point or Transport hub
• Rail station is planned to be the most modern Rail
station in North 24(P) and is to be linked to Metro
Rail within 5 mins walking distance of site.
• Biggest and Modern Bus terminus adjacent to the
plot. Over 100 + buses ply daily towards Kolkata.
• Auto stand adjacent to the plot
• The hub handles over 25,000+ passengers on a
daily basis.
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20. Advantage Location
STATION
BUS
TERMINUS
SITE
BARASAT STADIUM
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