Bar Study with Brightbox

1. BRIGHTBOX INC. © 2016
Case Study – NYC Best Bars
• NYC Best Bars is a group of eight of the most iconic bars
in New York City
• These highly frequented night spots have been staples in
the NYC Bar Scene for years
• Bars include Jake’s Dilemma, Down the Hatch, The
Stumble Inn, The Gin Mill, Off the Wagon, The 13th Step,
3 Sheets Saloon, and Hair of the Dog
• Best Bars NYC has been a Brightbox
Customer since August of 2013, with 15 Recharging
Stations placed throughout their portfolio of properties

2. Case Study – NYC Best Bars
• Brightbox Recharging Stations have been used over
90,000 times since Best Bars introduced the amenity to
their patrons
• Each Brightbox Recharging Station in their NYC locations
drives an average of over $5,200 per year in revenue for
the Group
• In a survey of over 2,000 patrons – 88% said that
Brightbox = an improvement of service, 83% said they
would stay at the bar longer, and 68% said that they
would choose a venue with a Brightbox vs. one without
• Best Bars has generated over $175,000 in revenue with
their Brightbox units
“Brightbox’s next generation
charging solution complements my
business model. I pride myself on
customer service and Brightbox
adds another level to what I offer.
My staff loves Brightbox since they
no longer have to keep an eye on
patrons’ phones behind the bar. As
a company I am very impressed by
Brightbox. They are
knowledgeable, have a great
product and are very easy to do
business wit.” – Ted Lanzi - Owner
$5,205 avg.
revenue
per unit per
year!