1. Banner Printing – Accessible For All
Why consider banner printing? What are vinyl or fabric banners good for? Well, quite frankly, banners
have become such a universally accepted medium of advertisement, promotion, and information that
some people think we have returned to the days of the Roman Empire. Banner printing was used for
centuries as a cool and effective way of sending a message and alerting the public.
The beginning of the 20th century was filled with great signs, such as carved wooden signs, metal signs
and neon signs. All of these served a purpose and still do. Signs are a part of life and without them we
would all be lost and confused. Every business relied upon signage to clearly state its location, purpose
of doing business and help match those seeking him to the service provider himself!
Banner printing is an old idea that’s become new again. With the introduction of modern fabrics and
vinyl materials, combinations and display methods, banner printing has never been more popular.
Banners show the public in a broad expansive way that you are in business and that you are proud of
what you have to sell.
Even if you are not selling anything, banners provide the promotional ability to notify the public of a
recent art exhibition, gallery or other event. Due to the artistic nature of the banner printing process,
the viewer doesn’t feel hassled or scammed. Banner printing technology also continues to be refined
and improved upon. Even a few years ago, the process of printing banners was too pricey for a small
entrepreneur to consider for his fledgling business. The set up costs did not allow a small business to
recover his investment costs making the cost prohibitive for his needs. Those days have fortunately
changed. Printing costs have shrunk dramatically with the onset of digital printing, allowing anyone
under the sun to create a personalized design for their company or personal needs – from birthday
banners, graduation celebrations banners, anniversary banners for your parents or the executive of the
year, Mothers Day, Father’s Day, Christmas, New Year, Valentine’s Day, Thanksgiving and Halloween.
Use your imagination and let what your mind conceive be what the banner achieves!
A special print technique, dye sublimation printing, which combines the dye with the fabric using heat
and pressure, allows the colors to be even more long-lasting then they would be otherwise. Using
Pantone colors helps to show true color tones time after time so customers can rest easy, knowing their
banner printing result will be true to form. This provides customers a sense of security, since correct
colors play a part in brand name recognition, too.
How many grand opening sales have you seen with a banner outside the front door? These attention-
getting banners are a result of banner printing technology. Just about every shop in town uses banners,
either inside or outside their store. Printing banners is less expensive than ever before. It can be done
quickly and efficiently and for a fraction of the cost.
When you consider having a banner printed, don’t necessarily jump at the cheapest offer you can find.
Will you be satisfied with the result? That doesn’t go to say that more expensive is always better either.
If you have a good reference from a friend or colleague, consider it, then double check their reputation
at the Better Business Bureau. You may be in for a pleasant – or unpleasant surprise.

2. Having a banner printed is an important investment, and you want to be sure you’re getting something
you can use and be proud of not only today, but well into the future. Do your homework, check the
facts. If their rating is lower than average, there is a good chance they don’t stand behind or guarantee
their work. Find a firm with reasonable to good prices which won’t be satisfied until you are. Try to get a
great result without out stepping your budget. However, banner printing is a worthwhile investment,
one that every company large or small can benefit by employing as part of their advertising strategy!