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Uploaded byJuan Carlos Alcaide Casado
Banca experiencial borrador
This document analyzes bank branch experiences from the perspective of experiential marketing. It examines branches of Jyske Bank, Deutsche Bank, and Caja Navarra, noting their use of open spaces, customer service areas, and technology. It also discusses two online-only banks, Jibun Bank and CheBanca, that aim to provide banking services through innovative digital platforms and no physical branches.
Banca experiencial borrador
- 1. “EJEMPLOS DE TIENDA-OFICINABANCARIA SEGÚN LA PERSPECTIVA DEL MARKETING EXPERIENCIAL” FOTOGRAFÍAS DE APOYO PARA EXPLICACIONES Nota: Analizar Jyske Bank Deustche Bank http://www.cmswire.com/cms/customer-experience/the-art-of-banking-how- financial-services-approach-great-customer-experiences-022331.php#null Juan Carlos Alcaide
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