In 2019, over 6 million email address errors were corrected, revealing a significant increase in malformed addresses since 2018, including a 264% rise in multiple typos and a 200% increase in missing symbols. The analysis observed a troubling trend: an average of 4,000 problematic addresses per million subscribers, with disposable emails rising by 187% and frequent complainers increasing by 126%. The data indicates that bad email addresses remain a persistent issue in email marketing, emphasizing the need for better management strategies.

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We provided over 6,000,000 corrections for
mistyped and malformed email addresses.Those
with multiple increased by
264% while email addresses missing the
symbol rose by 200% compared to 2018.
BAD EMAIL ADDRESSES
ARE A MAJOR
PROBLEM!
FRESHADDRESS
TYPOS
SPAMTRAPS
DISPOSABLE
ADDRESSES
FREQUENT
COMPLAINERS
@ processed over 3 billion email addresses
during 2019. One thing is for certain, bad email
addresses aren’t going anywhere. Here’s a
high-level look at the problems we found.
We found over 6 million problematic addresses.
This means that the average 1 million subscriber
. contains >4,000 toxic email addresses!
Disposables rose by 187%. That's about
in the average 1 million record database.
We detected a 126% in frequent
spam complainers or "squealers”
compared to 2018.
TO FIND OUT HOW TO IMPROVE YOUR EMAIL MARKETING
CAPABILITIES VISIT: WWW.FRESHADDRESS.COM
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1,500
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risky and low value email addresses