1. The Bad Ass Burger CompanyAre You a Bad Ass? Presented by Ken Hoffman

3. You Name the size from Wimpy (1/4lb) to Bad Ass (1+lb)

4. You Name the toppings from zero to ten.

5. You Name the temperature.

6. Hand Cut French Fries

7. Bad Ass Fries, Spicy Fries, & Crab Fries.

8. Hand Breaded Onion Rings

9. Hand Dipped Milk Shakes

10. Homemade Lemonade

12. T-shirts (I’m a Bad Ass), Hats etc

13. Great Unit Economics

14. Low Overhead, High Return.