The document discusses a platform called Babl that aims to provide children's stories in many languages by crowdsourcing translations. It plans to have 20 books translated into 13 languages within 6 months of launching, targeting immigrant communities in the US that speak languages like Spanish and Vietnamese. By crowdsourcing translations, Babl can offer books at low costs while ensuring quality and engagement from users who are also customers. The goal is to meet growing demand for multilingual content from a large immigrant population and compete against other providers like importers or boutique publishers.

1. PAGE 1CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

2. PAGE 2CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
JAIR HERNANDEZ
Mexico
Imagine Learning
Cisco Systems
Harvard Business
School

3. PAGE 3CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
BABL PLATFORM
BOOKS
TRANSLATO
R

4. PAGE 4CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
PORTUGUESEFRENCH SPANISH TAGALOG VIETNAMESE

5. PAGE 5CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
20 BOOKS IN 13 LANGUAGES

6. PAGE 6CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
Và tất cả gấu con đều
học từ người giỏi nhất
- chính là mẹ.
And all bears learn from the
best
– their mothers.

7. PAGE 7CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
LONG TAIL LANGUAGES IN THE US
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
30 Million

8. PAGE 8CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
LARGE GROWING MARKET
60
Million
50% 33%
33%
32% Increase over the last 10 years

9. PAGE 9CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
COMPETITION
Importing Boutique PublishersLive Translation

10. PAGE 10CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
"Dios mío Sr. Moofs," dijó mamá,

11. PAGE 11CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

12. PAGE 12CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
ENGAGEMENT
QUALITY
COST
WHY CROWDSOURCE?
Users = customers
No bias
0.2¢ per word

13. PAGE 13CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
SOCIAL MEDIA MARKETING

14. PAGE 14CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
6 MONTHS
$0
$1,000
$2,000
$3,000
$4,000
$5,000
Jul Aug Sep Oct Nov Dec
6 BOOKS
9 LANGUAGES

15. PAGE 15CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
THE BABL JOURNEY
Growth &
Sales
Babl
Process
Author
Supply
Demand
2H 2015
1H 2016