1. The document describes the rules of a game called BAAM where teams take turns answering questions to earn money.
2. If a team answers incorrectly or hits "BAAM!" they lose all their money and go bankrupt.
3. The team with the most money at the end of the game wins.
This empirical study explores the effectiveness of humorous advertising viewed in 92 countries from a typology of nine humor types. The humor typology was derived inductively from humor theories and comic techniques adopted in the literature. From a large sample of commercials screened for humorous content and high performance metrics, an examination of incongruity, mockery and arousal mechanisms led to nine humor types subsequently evaluated for cross-cultural advertising appeal using Hofstede’s (2001) measures for power distance, individualism, masculinity and uncertainty avoidance. Overall, the study found that humor based on absurdity and surprise scored well on attention and likeability in almost all cultures. Cultures of high femininity and collectivism were the least impacted by humor. Aggressive humor such as put-downs and malicious joy scored far worse in nations of high power distance and collectivism. Finally, socially inappropriate humor such as unruliness performed better in cultures marked by high individualism and masculinity.
This empirical study explores the effectiveness of humorous advertising viewed in 92 countries from a typology of nine humor types. The humor typology was derived inductively from humor theories and comic techniques adopted in the literature. From a large sample of commercials screened for humorous content and high performance metrics, an examination of incongruity, mockery and arousal mechanisms led to nine humor types subsequently evaluated for cross-cultural advertising appeal using Hofstede’s (2001) measures for power distance, individualism, masculinity and uncertainty avoidance. Overall, the study found that humor based on absurdity and surprise scored well on attention and likeability in almost all cultures. Cultures of high femininity and collectivism were the least impacted by humor. Aggressive humor such as put-downs and malicious joy scored far worse in nations of high power distance and collectivism. Finally, socially inappropriate humor such as unruliness performed better in cultures marked by high individualism and masculinity.
Listening and trying to say tongue twisters is one way to improve your English pronunciation. They are fun to try and are a challenge for anyone! So don't worry if you make mistakes. Just have fun!
Visual Literacy: A demo lesson for advanced 1st gradersMark Caulfield
These slides can be used as a single lesson or a scheme of lessons. I used part of this PP for the \'show and tell\' segment of the students speaking test.
Listening and trying to say tongue twisters is one way to improve your English pronunciation. They are fun to try and are a challenge for anyone! So don't worry if you make mistakes. Just have fun!
Visual Literacy: A demo lesson for advanced 1st gradersMark Caulfield
These slides can be used as a single lesson or a scheme of lessons. I used part of this PP for the \'show and tell\' segment of the students speaking test.
2. RULES 1. Decide which team goes first. 2. Appoint a scorekeeper. 3. Teams answer correctly and earn money. If a team is correct, they can continue until max. 3 times or until they get BAAM ! 4. If a team hits BAAM ! they go bankrupt! 5. The team with the most money at the end is the winner.
3. X X X X X X X X X X X X X X X The End 1 6 7 8 9 10 11 12 13 14 15 2 3 4 5
