Mai-Lan Tomsen Bukovec, VP of Amazon S3, introduces the latest innovations across all AWS storage services. In this keynote address, we announce new storage capabilities, and we talk about features and services that make AWS storage unique. We focus on new innovations in object storage, file storage, block storage, and data transfer services. You also hear from executives from companies that are major AWS storage customers, Sony and Expedia, about how they're using AWS storage to create a competitive advantage in their businesses.

2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Storage Leadership Session
Mai-Lan Tomsen Bukovec
VP, Amazon S3 and Glacier
Amazon Web Services, Inc.
S T G 2 1 3 - L

3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Thank You

5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Magic Quadrant
Magic Quadrant for
Public Cloud Storage
Services, Worldwide – 2018
Positioned furthest for
completeness of vision
and highest for ability
to execute in each report
since inception in 2014
Magic Quadrant for Public Cloud Storage Services, July 2018 – Raj Bala, Julia Palmer
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the
context of the entire document. The Gartner document is available upon request from Amazon Web Services.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise
technology users to select only those vendors with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner’s research organization and should not be construed as statements
of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.

6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Storage adoption patterns
Amazon
EFS
AWS Storage
Gateway
Family
Amazon S3
Amazon
EBS
Amazon
EC2

7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
More services & storage classes
Object storage
S3 Standard
S3 Glacier Deep Archive
S3 Glacier
S3 Intelligent-Tiering
S3 One Zone-IA
S3 Standard-IA
Block storage
Provisioned IOPS SSD
Cold HDD
Throughput-Optimized HDD
NEW!
COMING
SOON!
File storage
EFS Standard
EFS Infrequent Access
COMING
SOON!
Elastic
Amazon EFS AWS Storage
Gateway Family
Amazon S3
NEW!
Amazon FSx
for Lustre
Amazon FSx
for Windows
File Server
NEW!
Amazon
EBS
Amazon
EC2

8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon FSx for Windows File Server
Lift and shift your Windows file storage with
fully managed Windows file servers
Handles
patching and
other
maintenance
Fast and
flexible
performance
Native
Windows
compatibility
back to
Windows 7
Connect to
Amazon EC2,
WorkSpaces,
Appstream 2.0
& VMware Cloud
on AWS
Ready for
Enterprise
Apps like ERP
& CRM
NEW for re:Invent!

9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon FSx for Lustre
For compute-intensive data processing
use cases like HPC or Machine Learning
Raw data stored in Amazon S3 is
loaded to FSx for Lustre for processing
Output of processing returned
to Amazon S3 for retention
NEW for re:Invent!

10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon FSx for Lustre Performance
Massively scalable performance
100+ GB/s throughput | Millions of IOPS |
Consistent sub-millisecond latencies
Parallel file system Supports hundreds of
thousands of cores
SSD-based

11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 Intelligent-Tiering
Automated storage tiering for data
with changing access patterns
NEW for re:Invent!

12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
EFS Infrequent Access
Lower cost storage for EFS file data
as it becomes less frequently accessed
EFS Lifecycle Policy
85% savings for files accessed <1
time per month
EFS Standard EFS IA
Frequently
accessed
file system
Infrequently
accessed
file system
COMING SOON!

13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 Glacier Deep Archive
Lowest cost storage class for long-term
archiving and digital asset preservation
Fully managed
without tape
burden
$0.00099 per
GB-month
Designed for
99.999999999%
durability
Recover
data in 12
hours
COMING SOON!

14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon
S3
Media master files
DNA sequences
Mobile sync
and storage
Machine learning
training dataMedia assets
IoT sensor data
Data
Lakes
Durable
backups
Digital record
preservation
Seismic &
reservoir
simulation data
Home
recording video
Meteorological and
environmental research
Origin storage
for CDN
Financial
transaction
records Web site
hosting
Surveillance
video/closed
circuit television
Medical imagery
and records
Autonomous
vehicle data
Oil and gas topography
Customer call
center
records
Mapping
data
Geospatial or lunar imagery
Compliance
records
Pharmaceutical
study data
User Generated
ContentLog
files
Analytics

15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 is the best place for data lakes
Most ways to
bring data in
Best security,
compliance,
and audit
capabilities
Object-level
controls
Unmatched
durability,
availability,
and scalability
Business
insights
into your data

16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Expedia
Clay Garrard
Director, Data Services and Platforms
Expedia Group

17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Expedia Group: Unmatched portfolio of travel brands
Largest travel company
$88B gross bookings
$10.1B revenue growing
>2X faster vs. industry
675M+ monthly site visits
75+ countries served

18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Global Brands = Global Data
The Problem(s)
• Significant amount of data in
multiple regions
• Lack of a central catalog
• Data silos
• Inconsistent life-cycle policies
• Management of access rights

19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS services to the rescue
EG Federated Data Lakes
• Amazon S3 backed for durability & cross-region replication
• EG Apiary (open source) for federation
• Amazon EMR (Hadoop/Spark) for distributed queries
• AWS Data Pipeline to orchestrate data movement
• EG Circus Train (open source) to copy data
• AWS Glue for local catalogs
• Amazon S3 Intelligent Tiering for tiering based on
access frequency
• Amazon Athena for ad hoc queries
Amazon S3
S3
Intelligent Tiering

20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
A partnership with real benefits
Speed of innovation
Seamless interoperability
of AWS services
Cost savings
Share data-driven insights
Global availability
With the power of
AWS storage,
Expedia Group is
creating the future of travel.

21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
3 things to remember
1. Copies of data are a cry for help. A need isn’t being met. Meet
the need, don’t copy the data.
2. Lifecycle policies on data needs to be set by the data
producer, when the data is produced.
3. Don’t save cost optimization to the last. It needs to built into
what you’re doing from the very start. It’s a cultural mindset.

22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 performance increase
Amazon S3 for data analytics
BEFORE
Compute
W R I T E T I M E R E A D T I M E
5TB of 2MB objects
S3
1with prefix

23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 performance increase
Amazon S3 request performance increase
NOW
Compute
W R I T E T I M E R E A D T I M E
S3
41m 40s 13m 52s
5TB of 2MB objects
1with prefix

24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 performance increase
Amazon S3 request performance increase
PARALLEL PROCESSING
Compute
W R I T E T I M E R E A D T I M E
S3
12m 00s 7m 00s
41m 40s 13m 52s
5TB of 2MB objects
1with 0 prefix

25. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What’s new with AWS Storage in 2018
Block storage
Data transfer
Object storage
S3 Block Public Access
S3 Select GA (+Parquet, bzip2, JSON Arrays)
S3 Performance Increase to 5,500 reads/
3,500 writes/sec
CRR based on object tags
S3 Glacier in S. America (Sao Paulo) Region
S3 Glacier CloudWatch Metrics
S3 Batch Operations
S3 Glacier Restore Notifications
S3 Glacier Restore Speed Upgrade
S3 Object Lock
Direct Glacier Access through S3 API
File storage
EFS in US West (N. California),
Asia Pacific (Seoul), Asia Pacific
(Tokyo), & Asia Pacific (Singapore)
Regions
EFS Encryption in Transit
EFS HIPAA eligibility
EFS Provisioned Throughput
EFS PCI-DSS compliance
EFS access over AWS VPN
EFS locks per file increase
EFS Multi-VPC Access
EBS Elastic Volumes for Standard Magnetic
EBS Optimized Performance Increase for
c5/m5 to 14gbps
EBS Resource-level Permissions for
Snapshots
Incremental Encrypted Snapshot Copy with
Custom CMKs
EBS Snapshots Tag on Create
EBS Data Lifecycle Manager
2X EBS Provisioned IOPs performance
improvement
60% EBS gp2 SSD volumes performance
improvement
Storage Gateway Hardware Appliance
File Gateway SMB support
NEW!
NEW!
NEW!
NEW!
PREVIEW!
NEW!
NEW!
NEW!
Tape Gateway in 2 new regions
Snowball Edge Compute Optimized

26. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Security is job #1
Free checks with
AWS Trusted
Advisor
Amazon S3
Default
Encryption
S3 Bucket Permissions CheckEncryption
Status in
Amazon S3
Inventory

27. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 Block Public AccessS3Bucket
AWS account
Amazon S3
Block Public
Access

28. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon EFS Bursting Throughput
Data ingest
Compute
D U R A T I O N
A V E R A G E
T H R O U G H P U T
1TB of 1MB files
from 1 c5.2xlarge instance
EFS

29. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon EFS Provisioned Throughput
Data ingest
Compute
D U R A T I O N
A V E R A G E
T H R O U G H P U T
1TB of 1MB files
from 1 c5.2xlarge instance
2h 53m 105 MB/s
EFS

30. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Compute
Compute
Compute
Amazon EFS Provisioned Throughput
Data ingest
Compute
D U R A T I O N
A V E R A G E
T H R O U G H P U T
1TB of 1MB files
from 4 c5.2xlarge instances
1h 12m 250 MB/s
EFS
2h 53m 105 MB/s

31. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon EBS: Built for dynamic workloads
2x performance
improvement for PIOPS
SSD volumes
60% improvement
in gp2 SSD volumes
performance
High Performance Reliable
Back up data on EBS
volumes using point-in-time
snapshot capability
Data Lifecycle Manager
Simple
NEW!
NEW!

32. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 Batch
Operations 12
Amazon S3 Glacier
Restore Speed Upgrade
Amazon S3 Object Lock
Manageability
PREVIEW!
NEW!
Cross-Region
Replication to Amazon
S3 Glacier
Direct PUT to Amazon
S3 Glacier
NEW!
NEW!
Amazon S3 Glacier
Restore Notifications
NEW!
NEW!

33. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 Batch Operations
Take large-scale actions on Amazon S3 objects
Now in Preview!

34. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon S3 Batch Operations
Take large-scale actions on Amazon S3 objects
Now in Preview!

35. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Archival storage through Amazon S3 API
Write to Amazon S3 Glacier directly via the Amazon S3 API—no Lifecycle
policies necessary
NEW for re:Invent!
Move via Lifecycle PolicyPUT via Amazon S3 API
Amazon GlacierAmazon S3 Storage Class

36. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Archival Storage Through Amazon S3 API
New features
Direct PUT to Glacier
S3 Object Lock (WORM Storage)
S3 Glacier Restore Speed Upgrade
S3 Glacier Restore Notifications
CRR Direct to S3 Glacier
NEW for re:Invent!
Write to S3 Glacier directly via the Amazon S3 API—no Lifecycle policies
necessary
Amazon S3 Glacier
Direct PUT via S3 API

37. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Transferring data to AWS
AWS Cloud
Amazon S3
Cross-Region
Amazon S3
Replication
Amazon EFS
AWS Storage
Gateway
ON-PREMISES DATA CENTER

38. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
More Options for Data Transfer
AWS
Direct Connect
Amazon
Kinesis
Firehose
AWS
Snowball
AWS
Snowmobile
AWS
Storage
Gateway
Amazon S3
Transfer
Acceleration
AWS
DataSync
AWS
Transfer
for SFTP
AWS
Snowball Edge
Storage Optimized
Amazon Kinesis
Data Streams
Amazon Kinesis
Video Streams
NEW!
AWS
Snowball Edge
Compute
Optimized
NEW! NEW!

39. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS DataSync
Simplifies and accelerates online data transfer –
up to 10X faster than open source tools
AWS Region
Network
Attached Storage
NFS
DataSync
Agent
AWS
DataSync
S3 Bucket
EFS File
System
Corporate Data Center
AWS Direct Connect or WAN
Encryption with TLS
NEW for re:Invent!
Migrate active
application data to AWS
Transfer data for timely
in-cloud analysis
Replicate data to AWS
for business continuity

40. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Your SFTP
end users
Archival
Analytics
Processing
S3AWS Transfer
for SFTP
AWS Transfer for SFTP
Fully managed SFTP service for Amazon S3
NEW for re:Invent!
Integrates with
existing Active
Directory or LDAP
Data available
immediately for archiving
and processing in
Amazon S3
Highly available, and
elastically scalable

41. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS Snowball Edge Compute OptimizedNEW for re:Invent!

42. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Other AWS Storage sessions
STG201 Tape Is a Four Letter Word: Back Up to the Cloud in Under an Hour
STG202 Optimizing Storage for Enterprise Workloads and Migrations
STG203 Best Practices for Amazon S3 and Amazon Glacier
STG204 Data Lake Implementation: Processing and Querying Data in Place
STG205 Migrating Data to the Cloud: Exploring Your Options from AWS
STG212 Deep Dive on Amazon S3: Manage Operations Across Amazon S3 Objects at Scale
STG301 Deep Dive on Amazon Elastic File System (Amazon EFS)
STG302 Driving Machine Learning and Analytics Use Cases with AWS Storage
STG303 Deep Dive on Amazon S3 Security and Management
STG305 Deep Dive: Build Hybrid Cloud Storage Architectures with Storage Gateway
STG309 Building a Data Lake for Your Enterprise, ft. Sysco
STG310 Deep Dive on Amazon Elastic Block Storage (Amazon EBS)
STG311 Lessons Learned from a Large-Scale Legacy Migration with Sysco
STG312 Got Files? We Got You Covered! Deploy Your File Workloads Quickly & Easily with AWS
STG391 Post-Production Media Delivery at Scale with AWS
STG398 Deep Dive on Amazon S3 Storage Classes: Creating Cost Efficiencies across Your S3 Resources

43. Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

44. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.