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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS re:InventRecap
Vinicius Senger
Senior Technical Evangelist LATAM
vsenger@amazon.com
@vsenger
Julio Faerman
Senior Technical Evangelist Iberia
faermanj@amazon.es
@faermanj
5 0 , 0 0 0 +
attendees
2 , 1 0 0 +
technical sessions
1 0 0 , 0 0 0 +
live stream registrations
2018
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
BusinessUpdate
4 6 %
Y / Y G r o w t h
Q3 2018 vs Q3 2017
$2 7 B
Revenue run rate
ANNUALIZED FROM Q3 2018
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The broadest and deepest cloud
platform for today’s builders
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The broadest and deepest cloud platform
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Global Network
• Redundant 100GbE network
• Redundant private capacity
between all Regions except China
Over 150 Global CloudFront
PoPs
89 Direct Connect Locations
Paris
Sweden
AWS GovCloud East
First 5 years: 4 regions
2016–2020: 13 regions
Next 5 years: 7 regions
AW S
REGIONAL
EXPANSION
1 9 R e g i o n s 5 7 A Z s
Milan
Cape Town
N E W !
AWSGlobalAccelerator:BeforeandAfter
N E W !
BeforeTransitGateway
AfterTransitGateway
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
ComputingOptions
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
EC2InstanceTypes
Burstable
T 3
Big Data
Optimized
H 1
Memory
Optimized
R 5
High
I/O
I 3
Compute
Intensive
C 5
Graphics
Intensive
G 3
General
Purpose
GPU
P 3
Memory
Intensive
X 1
X 1 e
General
Purpose
M 5
Virtual
Private
Servers
Bare Metal
High I/O
I 3 m
Dense
Storage
D 2 F 1
FPGA
A m a z o n
L i g h t s a
i l
High-
Memory
Intensive
Z 1
Powered by
M 5
a
R 5
a
• Choose between processors on AWS general
purpose and memory optimized instances
• 10% lower prices on AMD-based instances
• Most applications can run on AMD-based variants
with little to no modification
M 5
d
R 5
d
C 5
d
Z 1 d
• NVMe-based SSD block level instance storage physically
connected to the host server
• High-speed, low latency local block storage • EBS PIOPS to 1GB/s (64,000)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Manageme
ntTools
Introducing
Predictive Scaling
Ramp capacity before you need it with Predictive Scaling
Time
On-premise capacity
provisioning
Load/Capacity
Time
Capacity provisioning with
target tracking
Load/Capacity
Time
Capacity provisioning with predictive
scaling and target tracking
Load/Capacity
© 2018, Amazon Web Services, Inc. or its
affiliates. All rights reserved.
N E W !
Up to 45% lower cost for scale-out workloads
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Network
performance
N E W !
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Computing -Lambda
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
IDEs Languages Workflows
Programming
Model
Everyone wants to just focus
on business logic in
Serverless
N E W !
G E N E R A L L Y A V A I L A B L E
A W S
C l o u d 9
AWS Toolkit
for PyCharm
AWS Toolkit
for IntelliJ
AWS Toolkit
for VS Code
G E N E R A L L Y A V A IL A B L E IN D E V E L O P E R P R E V IE W IN D E V E L O P E R P R E V IE W
Open source toolkits meeting you where and how you like to work
AWS Toolkits for popular
IDEs
+
IDEs
N E W !
Languages
Lambda
support for
Ruby
+ Bring any Linux compatible language
runtime;
Powered by new Runtime API -
Codifies the runtime calling conventions
and integration points
Same technology powering Ruby
support in AWS Lambda
Bring any Linux compatible
language runtime
Custom Runtimes
+
AWSOPENSOURCE
o f f e r e d b y
o f f e r e d b y
o f f e r e d b y
o f f e r e d b y
PARTNERSUPPORTED
N E W !
Extend the Lambda execution
environment with any binaries,
dependencies, or runtimes
Lambda
Layers
BUSINESS
LOGIC
LIB
A
LIB
B
BUSINESS
LOGIC
LIB
A
LIB
B
BUSINESS
LOGIC
LIB
A
LIB
B
BUSINESS
LOGIC
LIB
A
LIB
B
Programming
Model
Before
BUSINESS
LOGIC
BUSINESS
LOGIC
BUSINESS
LOGIC
BUSINESS
LOGIC
LIB A LIB BAfter
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
IDEs Languages
AWS Cloud9
AWS Toolkit
for PyCharm
AWS Toolkit for
IntelliJ
AWS Toolkit
for VS Code
AWS Lambda layers
AWS Nested apps
Websocket support for
API Gateway
ALB support
for Lambda
Workflows
Programming
Model
Step Functions API
Connectors
Amazon Managed
Streaming for Kafka
Build increasingly powerful applications, faster
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
N E W !
Amazon
EFS IA
Amazon S3
Intelligent-Tiering
AWS
DataSync
AWS Transfer for
SFTP
N E W !
Amazon Glacier Deep Archive
No tape to manage
$0.00099/GB/month
Less than 1/4th the cost of
Glacier
Designed for
99.999999999
durability
Recover data in
hours vs.
days/weeks
L o w e s t c o s t s t o r a g e a v a i l a b l e i n t h e c l o u d … e v e n l o w e r
t h a n o n - p r e m i s e s t a p e
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Thisis themomentfor #databasefreedom
N E W !
Timestream is 1,000X faster and 1/10th
the cost of relational databases
Trillions of daily events
Serverless
Time-series analytics (interpolation,
smoothing, approximation) built in
Multiple orders of magnitude
improvement in query performance
Fast, scalable, fully managed time
series database
Amazon
Timestream
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
How do we think about
Blockchain?
N E W !
Cryptographically Verifiable
All changes are cryptographically chained and
verifiable
Transparent
Full visibility into entire data lineage
Immutable
Append-only, immutable journal
tracks history of all changes
Highly scalable
Automatically scale up or down
Easy to use
Query with familiar SQL operators
Fast
Execute 2-3X more transactions
Fully managed ledger database that provides a transparent, immutable,
cryptographically verifiable transaction log owned by a central trusted authority
Amazon Quantum Ledger Database
N E W !
Create and manage scalable blockchain networks
Amazon Managed Blockchain
Choose Hyperledger Fabric or
Ethereum
Create blockchain networks
with a few clicks; manage them
with simple API calls
Scales to support thousands of
applications running millions of
transactions
Easy to move data into QLDB for
further analysis
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
N E W !
AWS coming to a data
center near you in two
ways
AWS Outposts
VMware
Cloud
on AWS
AWS
Native
AWS DESIGNED HARDWARE
The same that we run in our own
data centers
OPTION 1 OPTION 2
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Familyof hybridoptionsonAWS
Integrate your on-premises
resources with AWS
Use your VMware
software and tools to run
workloads on AWS
Run latency-sensitive
workloads on-premises in a
way that seamlessly
integrates with AWS
Run compute on the edge in
locations with limited
connectivity
AWS Storage
Gateway Amazon VPC
AWS Direct
Connect
AWS Identity and
Access Management
AWS Directory
Service
AWS
OpsWorks
AWS
CodeDeploy
VMware Cloud
on AWS
AWS Outposts
Snowball Edge
Compute-Optimized
AWS Systems
Manager
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
HowtodoSpaceBusiness?
• Build ground stations, sign long-term leases, and purchase
excess bandwidth
• Expensive to build and difficult to maintain and require high
CAPEX investment to scale, and experience network latency
and scheduling conflicts
• Have opaque investing and pricing for startups
N E W !
Easily control satellites and ingest data with
fully managed Ground Station as a Service
AWS Ground Station
Low Earth Orbit (LEO)
Medium Earth Orbit (MEO)
Simultaneous narrowband S-
band, X-band and UHF
downlink
Receive satellite data into
Amazon VPC and Process
data in AWS Cloud
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
More Machine Learning is happening on AWS than anywhere else
10,000s
of active customers
2xcustomer references
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
More Machine Learning is
happening on AWS than anywhere
else
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
MachineLearningonAWS toAllDevelopers
N E W !
Activity stream
from app
Views, signups,
conversion, etc.
Inventory
Articles, products,
videos, etc.
Demographics
(optional)
LOAD DATA
(EMR Cluster)
INSPECT
DATA
IDENTIFY
FEATURES
SELECT
ALGORITHMS
SELECT
HYPERPARAMETERS
TRAIN
MODELS
OPTIMIZE
MODELS
HOST
MODELS
BUILD FEATURE
STORE
CREATE
REAL-TIME
CACHES
Customized
personalization &
recommendation
API
F u l l y m a n a g e d b y A m a z o n P e r s o n a l i z e
Amazon Personalize
Age, location, etc.
Real-time personalization and recommendation service,
based on the same technology used at Amazon.com
Amazon
Personalize
N E W !
Amazon Forecast
Any historical
time-series
Integrates with SAP and
Oracle Supply Chain
Custom forecasts
with 3 clicks
50% more
accurate
1/10th
the cost
Integrates with
Amazon Timestream
Retail demand Travel demand AWS usage
Revenue forecasts Web traffic Advertising demand
Generate forecasts for:
Accurate time-series forecasting service, based on the same technology
used at Amazon.com
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Historical data
Supply chain,
inventory, etc.
Customized
forecasting API
Inspect
data
Identify
features
Select
from 8
algorithms
Select
Hyperparameters
Host
models
Load
data
Train
models
Optimize
models
Related “causal” data
Weather, special offers, product
details
F u l l y m a n a g e d b y
A m a z o n F o r e c a s t
Amazon Forecast
Amazon Forecast: Machine Learning time-series forecasting
N E W !
Natural Language Processing
Computer Vision
Speech Recognition
Text Clustering
Text Generation
Text Classification
Grammar and Parsing
Named Entity Recognition
Text to Speech
Handwriting Recognition
Object Detection in Images
3D Images
Text OCR
Video Classification
Speaker Identification
RankingRegression
Anomaly Detection
Register with AWS Marketplace
Automatic validation on SageMaker
Package algorithm, models and configuration
Self-service listing on AWS Marketplace
Browse or search
AWS Marketplace
Subscribe
in a single click
Available through
Amazon SageMaker
Over a hundred algorithms and models that can
be deployed directly to Amazon SageMaker
AWS Marketplace
for Machine Learning
S e l l i n g a l g o r i t h m s &
m o d e l s o n A W S
M a r k e t p l a c e
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
SOPHISTICATION
OF ML MODELS
A M O U N T O F T R A I N I N G D A T A R E Q U I R E D
Reinforcement
Learning (RL)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
How does Reinforcement Learning
work?
Algorithm controls Pac-Man
Learn to play to get the highest score possible
Maximize rewards and minimize penalties
Learn advanced strategies
N E W !
Fully managed reinforcement
learning algorithms
TensorFlow, MXNet,
Intel Coach, and Ray RL
2D and 3D simulation
environments via OpenGym
Simulate environments with
Amazon Sumerian and
AWS RoboMakerExample notebooks
and tutorials
New machine learning capabilities in Amazon SageMaker
to build, train, and deploy with Reinforcement Learning
Amazon SageMaker
RL
Can we help developers get rolling
with Reinforcement Learning?
(literally)
N E W !
Fully autonomous 1/18th scale race car,
driven by Reinforcement Learning
AVAILABLE FOR PRE-ORDER ON AMAZON.COM
AWS DeepRacer
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
HD Video Camera
Gyroscope
for direction and orientation
Accelerometer
for measuring change in speed
Two batteries:
one to power on-board
compute, one to drive motors
Dual-core
Intel Atom® Processor
Introducing AWS DeepRacer
All wheel drive,
monster truck chassis
Suspension
mounted high for a view of the road
Both accelerometer and gyroscope useful in the
future for building more sophisticated models such
as finding the perfect racing line or path finding
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS DeepRacer: How does it work?
3D simulator with
virtual car and track
Rewards RL algorithm
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build reinforcement learning model
DeepRacer League Races at AWS Summits
Winners of each DRL Race and top points getters
compete in Championship Cup at re:Invent 2019
Virtual tournaments through the year
AWS DeepRacer League
World’s first global autonomous
racing league, open to anyone
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Hereisall ofnewlaunches!
https://aws.amazon.com/new/reinvent
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Go Build!
Here to help you build
Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
VINICIUS SENGER
Senior Technical Evangelist
vsenger@amazon.com
@vsenger

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AWS re:Invent recap

  • 1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS re:InventRecap Vinicius Senger Senior Technical Evangelist LATAM vsenger@amazon.com @vsenger Julio Faerman Senior Technical Evangelist Iberia faermanj@amazon.es @faermanj
  • 2. 5 0 , 0 0 0 + attendees 2 , 1 0 0 + technical sessions 1 0 0 , 0 0 0 + live stream registrations 2018
  • 3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. BusinessUpdate 4 6 % Y / Y G r o w t h Q3 2018 vs Q3 2017 $2 7 B Revenue run rate ANNUALIZED FROM Q3 2018
  • 5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. The broadest and deepest cloud platform for today’s builders
  • 6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. The broadest and deepest cloud platform
  • 7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 8. Amazon Global Network • Redundant 100GbE network • Redundant private capacity between all Regions except China Over 150 Global CloudFront PoPs 89 Direct Connect Locations Paris Sweden AWS GovCloud East First 5 years: 4 regions 2016–2020: 13 regions Next 5 years: 7 regions AW S REGIONAL EXPANSION 1 9 R e g i o n s 5 7 A Z s Milan Cape Town
  • 9. N E W !
  • 11. N E W !
  • 14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. ComputingOptions
  • 16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. EC2InstanceTypes Burstable T 3 Big Data Optimized H 1 Memory Optimized R 5 High I/O I 3 Compute Intensive C 5 Graphics Intensive G 3 General Purpose GPU P 3 Memory Intensive X 1 X 1 e General Purpose M 5 Virtual Private Servers Bare Metal High I/O I 3 m Dense Storage D 2 F 1 FPGA A m a z o n L i g h t s a i l High- Memory Intensive Z 1 Powered by M 5 a R 5 a • Choose between processors on AWS general purpose and memory optimized instances • 10% lower prices on AMD-based instances • Most applications can run on AMD-based variants with little to no modification M 5 d R 5 d C 5 d Z 1 d • NVMe-based SSD block level instance storage physically connected to the host server • High-speed, low latency local block storage • EBS PIOPS to 1GB/s (64,000)
  • 17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Manageme ntTools Introducing Predictive Scaling Ramp capacity before you need it with Predictive Scaling Time On-premise capacity provisioning Load/Capacity Time Capacity provisioning with target tracking Load/Capacity Time Capacity provisioning with predictive scaling and target tracking Load/Capacity © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 18. N E W ! Up to 45% lower cost for scale-out workloads
  • 19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Network performance
  • 20. N E W !
  • 21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Computing -Lambda
  • 22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. IDEs Languages Workflows Programming Model Everyone wants to just focus on business logic in Serverless
  • 23. N E W ! G E N E R A L L Y A V A I L A B L E A W S C l o u d 9 AWS Toolkit for PyCharm AWS Toolkit for IntelliJ AWS Toolkit for VS Code G E N E R A L L Y A V A IL A B L E IN D E V E L O P E R P R E V IE W IN D E V E L O P E R P R E V IE W Open source toolkits meeting you where and how you like to work AWS Toolkits for popular IDEs + IDEs
  • 24. N E W ! Languages Lambda support for Ruby + Bring any Linux compatible language runtime; Powered by new Runtime API - Codifies the runtime calling conventions and integration points Same technology powering Ruby support in AWS Lambda Bring any Linux compatible language runtime Custom Runtimes + AWSOPENSOURCE o f f e r e d b y o f f e r e d b y o f f e r e d b y o f f e r e d b y PARTNERSUPPORTED
  • 25. N E W ! Extend the Lambda execution environment with any binaries, dependencies, or runtimes Lambda Layers BUSINESS LOGIC LIB A LIB B BUSINESS LOGIC LIB A LIB B BUSINESS LOGIC LIB A LIB B BUSINESS LOGIC LIB A LIB B Programming Model Before BUSINESS LOGIC BUSINESS LOGIC BUSINESS LOGIC BUSINESS LOGIC LIB A LIB BAfter
  • 26. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. IDEs Languages AWS Cloud9 AWS Toolkit for PyCharm AWS Toolkit for IntelliJ AWS Toolkit for VS Code AWS Lambda layers AWS Nested apps Websocket support for API Gateway ALB support for Lambda Workflows Programming Model Step Functions API Connectors Amazon Managed Streaming for Kafka Build increasingly powerful applications, faster
  • 27. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 28. N E W ! Amazon EFS IA Amazon S3 Intelligent-Tiering AWS DataSync AWS Transfer for SFTP
  • 29. N E W ! Amazon Glacier Deep Archive No tape to manage $0.00099/GB/month Less than 1/4th the cost of Glacier Designed for 99.999999999 durability Recover data in hours vs. days/weeks L o w e s t c o s t s t o r a g e a v a i l a b l e i n t h e c l o u d … e v e n l o w e r t h a n o n - p r e m i s e s t a p e
  • 30. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 31. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Thisis themomentfor #databasefreedom
  • 32. N E W ! Timestream is 1,000X faster and 1/10th the cost of relational databases Trillions of daily events Serverless Time-series analytics (interpolation, smoothing, approximation) built in Multiple orders of magnitude improvement in query performance Fast, scalable, fully managed time series database Amazon Timestream
  • 33. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. How do we think about Blockchain?
  • 34. N E W ! Cryptographically Verifiable All changes are cryptographically chained and verifiable Transparent Full visibility into entire data lineage Immutable Append-only, immutable journal tracks history of all changes Highly scalable Automatically scale up or down Easy to use Query with familiar SQL operators Fast Execute 2-3X more transactions Fully managed ledger database that provides a transparent, immutable, cryptographically verifiable transaction log owned by a central trusted authority Amazon Quantum Ledger Database
  • 35. N E W ! Create and manage scalable blockchain networks Amazon Managed Blockchain Choose Hyperledger Fabric or Ethereum Create blockchain networks with a few clicks; manage them with simple API calls Scales to support thousands of applications running millions of transactions Easy to move data into QLDB for further analysis
  • 36. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 37. N E W ! AWS coming to a data center near you in two ways AWS Outposts VMware Cloud on AWS AWS Native AWS DESIGNED HARDWARE The same that we run in our own data centers OPTION 1 OPTION 2
  • 38. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Familyof hybridoptionsonAWS Integrate your on-premises resources with AWS Use your VMware software and tools to run workloads on AWS Run latency-sensitive workloads on-premises in a way that seamlessly integrates with AWS Run compute on the edge in locations with limited connectivity AWS Storage Gateway Amazon VPC AWS Direct Connect AWS Identity and Access Management AWS Directory Service AWS OpsWorks AWS CodeDeploy VMware Cloud on AWS AWS Outposts Snowball Edge Compute-Optimized AWS Systems Manager
  • 39. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 40. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. HowtodoSpaceBusiness? • Build ground stations, sign long-term leases, and purchase excess bandwidth • Expensive to build and difficult to maintain and require high CAPEX investment to scale, and experience network latency and scheduling conflicts • Have opaque investing and pricing for startups
  • 41. N E W ! Easily control satellites and ingest data with fully managed Ground Station as a Service AWS Ground Station Low Earth Orbit (LEO) Medium Earth Orbit (MEO) Simultaneous narrowband S- band, X-band and UHF downlink Receive satellite data into Amazon VPC and Process data in AWS Cloud
  • 42. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 43. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. More Machine Learning is happening on AWS than anywhere else 10,000s of active customers 2xcustomer references
  • 44. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. More Machine Learning is happening on AWS than anywhere else
  • 45. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. MachineLearningonAWS toAllDevelopers
  • 46. N E W ! Activity stream from app Views, signups, conversion, etc. Inventory Articles, products, videos, etc. Demographics (optional) LOAD DATA (EMR Cluster) INSPECT DATA IDENTIFY FEATURES SELECT ALGORITHMS SELECT HYPERPARAMETERS TRAIN MODELS OPTIMIZE MODELS HOST MODELS BUILD FEATURE STORE CREATE REAL-TIME CACHES Customized personalization & recommendation API F u l l y m a n a g e d b y A m a z o n P e r s o n a l i z e Amazon Personalize Age, location, etc. Real-time personalization and recommendation service, based on the same technology used at Amazon.com Amazon Personalize
  • 47. N E W ! Amazon Forecast Any historical time-series Integrates with SAP and Oracle Supply Chain Custom forecasts with 3 clicks 50% more accurate 1/10th the cost Integrates with Amazon Timestream Retail demand Travel demand AWS usage Revenue forecasts Web traffic Advertising demand Generate forecasts for: Accurate time-series forecasting service, based on the same technology used at Amazon.com
  • 48. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Historical data Supply chain, inventory, etc. Customized forecasting API Inspect data Identify features Select from 8 algorithms Select Hyperparameters Host models Load data Train models Optimize models Related “causal” data Weather, special offers, product details F u l l y m a n a g e d b y A m a z o n F o r e c a s t Amazon Forecast Amazon Forecast: Machine Learning time-series forecasting
  • 49. N E W ! Natural Language Processing Computer Vision Speech Recognition Text Clustering Text Generation Text Classification Grammar and Parsing Named Entity Recognition Text to Speech Handwriting Recognition Object Detection in Images 3D Images Text OCR Video Classification Speaker Identification RankingRegression Anomaly Detection Register with AWS Marketplace Automatic validation on SageMaker Package algorithm, models and configuration Self-service listing on AWS Marketplace Browse or search AWS Marketplace Subscribe in a single click Available through Amazon SageMaker Over a hundred algorithms and models that can be deployed directly to Amazon SageMaker AWS Marketplace for Machine Learning S e l l i n g a l g o r i t h m s & m o d e l s o n A W S M a r k e t p l a c e
  • 50. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. SOPHISTICATION OF ML MODELS A M O U N T O F T R A I N I N G D A T A R E Q U I R E D Reinforcement Learning (RL)
  • 51. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. How does Reinforcement Learning work? Algorithm controls Pac-Man Learn to play to get the highest score possible Maximize rewards and minimize penalties Learn advanced strategies
  • 52. N E W ! Fully managed reinforcement learning algorithms TensorFlow, MXNet, Intel Coach, and Ray RL 2D and 3D simulation environments via OpenGym Simulate environments with Amazon Sumerian and AWS RoboMakerExample notebooks and tutorials New machine learning capabilities in Amazon SageMaker to build, train, and deploy with Reinforcement Learning Amazon SageMaker RL
  • 53. Can we help developers get rolling with Reinforcement Learning? (literally)
  • 54. N E W ! Fully autonomous 1/18th scale race car, driven by Reinforcement Learning AVAILABLE FOR PRE-ORDER ON AMAZON.COM AWS DeepRacer
  • 55. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. HD Video Camera Gyroscope for direction and orientation Accelerometer for measuring change in speed Two batteries: one to power on-board compute, one to drive motors Dual-core Intel Atom® Processor Introducing AWS DeepRacer All wheel drive, monster truck chassis Suspension mounted high for a view of the road Both accelerometer and gyroscope useful in the future for building more sophisticated models such as finding the perfect racing line or path finding
  • 56. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS DeepRacer: How does it work? 3D simulator with virtual car and track Rewards RL algorithm
  • 57. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build reinforcement learning model DeepRacer League Races at AWS Summits Winners of each DRL Race and top points getters compete in Championship Cup at re:Invent 2019 Virtual tournaments through the year AWS DeepRacer League World’s first global autonomous racing league, open to anyone
  • 58. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Hereisall ofnewlaunches! https://aws.amazon.com/new/reinvent
  • 59. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Go Build! Here to help you build
  • 60. Thank you! © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. VINICIUS SENGER Senior Technical Evangelist vsenger@amazon.com @vsenger