AWEsome Investor-Pitch Deck - Brief.pdf

2022-08-30
© AWEsome Numbers Inc Aug 30, 2022 zoe@awesome-numbers.org
Automated Quality Management SaaS Platform for Medical Labs
Reducing Healthcare Costs
due to Laboratory Errors
www.awesome-numbers.com
© AWEsome-Numbers Inc. 2022
+ $10B
Healthcare Cost of Ineffective
Quality Control methods2
$47B to $168B
Existing Healthcare Cost / yr.
of errors in numerical
laboratory results in USA1
>30% of existing quality
control processes would never
detect failure3
R & D Estimates:
PROBLEM
Poor Quality Medical Laboratory Results :
Are a global problem
Lead to delayed or incorrect diagnosis or
treatment, harming patients and
exposing institutions to litigation
Waste healthcare dollars on unnecessary
tests and treatment
2
Laboratory testing is the single highest-volume medical
activity affecting Americans, and it drives about two-thirds of
all medical decisions made by doctors and other healthcare
professionals.
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2022-08-30
Existing Quality Control
Systems are:
ROOT CAUSE
Complicated, Confusing
Cumbersome, Manual
Ineffective, Outdated
Statistically complex
Incapable of projecting
healthcare cost
3
SOLUTION
SaaS platform
powered by our revolutionary
statistical quality and risk
management process
+ $10B
By empowering best practice
and improving quality control 5
$10B to $30B
By guiding quality improvement 4
100% of CatalystQC quality
control processes would always
detect failure 6
Can Reduce Costs By:
Easy to Use & Understand
Fast, Automated, Productive
Latest Technology, Standards
CatalystQC
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2022-08-30
SOLUTION
Web Front-End Integrated Education
Quality control & risk management training
Role-based, video, contextual
CatalystQC Cloud SaaS Platform
Modern, role-based, intuitive UI
Easy to understand dashboards,
reports, workflows, visualizations
Quality Control Process
Revolutionary, proprietary, transferrable
Powerful metrics. Based on international standards
Quality Engine (API)
Automated data collection, aggregation, processing
Highly scalable, guided recommendations, alerts
5
PRODUCT
A Modern Approach To
Quality Control
DEMO
Monitor multiple labs with
role-based dashboards
and Risk-Based Quality
Grades
Can be completely automated
Prevents uncaught lab errors
Measures cost and risk
Meets regulations
Highly accurate and effective
Easier troubleshooting
Optimizes, not replaces,
existing software & processes
Review performance of thousands
of quality control results in
minutes across multiple labs
Review and troubleshoot
laboratory quality issues quickly
with expert recommendations
© AWEsome-Numbers Inc. 2022 6
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2022-08-30
HOW IT WORKS
Laboratory Data are
Uploaded / Collected
Quality Engine API
Processes Data
SMS (Text), Email
Alerts Sent to Users
Monitor and Improve
Performance with SaaS
Web App
7
PRODUCT ROADMAP
8
SaaS Proof of Concept
Completed (Q3 2021)
SaaS MVP Completed
(Q1 2022)
Complete API MVP
(Q3 2022)
Begin revenue generation
with complete API
Product (Q4 2022)
Ramp up revenue with
complete SaaS Solution
(Q2 2023)
First Early Adopters
We Are Here
(Q3 2022)
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2022-08-30
WHY NOW?
9
Latest regulations and recommendations
require risk management in medical
laboratories.
COVID testing has put more pressure on
healthcare to save costs elsewhere without
diminishing services
The “Great Resignation” – we save time
and add expertise within the laboratory
Staff with less training, education and
expertise (cost) can function effectively
Awareness of weaknesses of existing
statistical processes is growing
TAM
SAM
SOM
$10B
$25B
$1B
MARKET SIZE
2,170
0
25,000
50,000
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Number of Clients
CatalystQC MedLab Cannabis Testing
Education / Certification Risk Simulator
$7,961,550
$1,411,652
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Income per Month
CatalystQC MedLab Cannabis Testing
Education / Certification Risk Simulator
10
250,000+ North America
600,000 labs globally
25,000+ North America
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2022-08-30
BUSINESS MODEL
Cloud-Based, Scalable
SaaS Platform
Educational courses, Certification,
Simulators, QC Process Validation,
Consulting Services
Channel Partners, Integrators,
Professional Organizations,
Independent Software Vendors (ISV)
Other Products
& Services
API: Metered,
Subscription
SaaS: Recurring Annual
Subscription
COMPETITIVE ADVANTAGE
12
CatalystQC
Westgard
Multi-Rules
Six Sigma
Peer
Review
Daily QC
Software
Manual Excel
Spreadsheets
Requires little statistical expertise 
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Provides online role-based online dashboards 
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Reports number of patient results failing medical goals / yr. 
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Compares analytical performance to clinical patient need 
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Compares analytical performance to statistical norms 
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Compares analytical performance to peers 
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Measures healthcare cost of lab error /yr. & per failure event 

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Provides guided problem-solving 
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Reports attainable risk and cost saving 
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Recommends quality control (QC) processes 

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Verifies effectiveness of QC processes to detect failure 
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Performs daily statistical QC analysis 
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2022-08-30
GO-TO-MARKET
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Target Markets
Target Markets
Initial Market
Penetration Strategy
Partners / Channels
Sales / Marketing
Process
SaaS Platform
Healthcare Organizations with
multiple laboratories or sites
Integrated Healthcare Networks
Private Cannibis Labs:
- High market growth
- Actively seeking quality
solutions
Quality Engine API
Integrators, Independent
Software Vendors (ISV)
Beachhead in multiple hospital
settings in North America
Two early adopter hospitals
aboard as of August 2022.
Establish partnerships and
distribution agreements with
major medical lab quality
providers (in conversation.)
Conduct trials to validate
product/market fit
Build awareness with webinars,
podcasts, market influencers
B2B Sales Model
Sales-Led approach for early
adopter customers
Shift to Hybrid sales approach
with Product-Led growth as
complete solution becomes
available
Use Quality Engine API and
Quality Risk Evaluator to
generate early revenue and to
validate product/market fit
Use LinkedIn to engage with
healthcare organizations at a
more senior level
Connect directly with strategic,
distribution partners
Attend conferences to connect
with key decision makers:
- instrument manufacturers
- professional organizations
- integrators , ISVs
- existing quality control and
peer/profiency programs
Our current financial needs are $1.25M (USD)
This funding will last 24 months
Our focus will be on finding product/market fit and developing a
scalable and reproducible business model
Investing in staff, marketing, product development to achieve the
following milestones and financial goals:
• Complete SaaS solution and Quality Engine API
• Acquire at least 10 early adopter SaaS customers at discounted prices
• Acquire at least 3 integrated healthcare network customers
• Acquire at least 100 Quality Engine API / Quality Simulator customers
• Sign distribution contract with at least one major partner
• Generate >$200K MRR
SUMMARY OF NEEDS
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2022-08-30
OUR AWESOME TEAM
International
Authority in Medical
Risk Management
Expert software
designer and
developer.
Zoe Brooks
Co-Founder
Raymond Gerz
Co-founder
Bradley Adams
VP Sales
National medical
sales expert
Karen Lacasse
Investor, Advisor
Engineering and design
Avy-Loren Cohen
Business Strategist
International business
management consultant
TBA
Medical Advisor
Medical Industry Practitioner
and Management
TBA
Laboratory Advisor
Expert medical laboratory
senior management
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VISION
16
CatalystQC becomes the defacto solution for
Quality Control and Risk Management across
multiple industries.
Customers in many industries and markets can
easily just embed or plug CatalystQC into their
own software, workflow or hardware solutions.
CatalystQC alerts staff only if there is a problem.
Lab staff can focus on their jobs instead of wading
through statistical jargon.
Fully automated statistical quality control and risk
management is accessible in every lab setting
including third-world and developing countries.
Imagine a Global Opportunity where…
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2022-08-30
Zoe Brooks
zoe@awesome-numbers.org
Thank You!
We appreciate the opportunity
CatalystQC
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REFERENCES
1. National Institute of Standards and Technology. Planning Report 04.1. The
impact of calibration error in medical decision making.
2004. http://www.nist.gov/director/prog-ofc/report04-1.pdf
The potential economic impacts range from $60 million to $199 million per
year for calcium analytic biases of 0.1 and 0.5 mg/dL respectively based on the
U.S. adult population in 2000 and an estimated 15% of methods affected.
Updating this to the 2020 USA census, observed 40% of methods with bias >+/-
0.1 mg/dL and 200 numerical laboratory processes, considering impact of
positive and negative bias = $47B to $168B
2,3. See AACC posters of QC failures and cost savings
https://www.researchgate.net/profile/Zoe-Brooks-3/research
4. CatalystQC identifies methods that fail, or are close to failing, allowable error
limits and alerts staff to improve bias, imprecision or both. Unlike existing QC
and processes and sigma metrics, specific faults are identified to guide
consistent action.
5,6. CatalystQC recommends, and will soon automate, the QC processes
recommended by CLSI EP23A and ISO 15189 to bracket QC runs and ELIMINATE
current ineffective QC processes with their resultant error and cost.
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