Presentation Cameron Brain, co-founder of XYDOCuration.com recently gave at the Digital East digital marketing conference. Focus of the presentation is best practices for email newsletters and how when done well can drive meaningful marketing roi.
Employee Advocacy on Social Media by Kevin Stewartsmcslc
This document describes an employee advocacy platform called EveryoneSocial. It notes that corporate media is less trusted, social media advertising costs are rising, and employee advocacy is growing in importance. Employee advocacy is effective because employees have many social connections and 92% of people trust recommendations from people they know. The platform provides curated content for employees to share, allows companies to automate content curation, and gives visibility into employee sharing and engagement. It benefits both companies through organized sharing and visibility, and employees through appropriate content and establishing thought leadership.
This document introduces six competencies needed for next generation news organizations: complete storyteller, entrepreneur, data miner, marketer, platform strategist, and community builder. It discusses the skills and roles of each competency, providing examples of how media companies can adapt to technological changes and consumer behaviors through innovation strategies focused on experiences, continuous change, workforce development, partnerships, and embracing communities.
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
This document provides an overview of Dell's social media engagement strategies. It discusses the benefits of social media such as higher engagement, brand advocates, and real-time response. It then outlines Dell's history with social media and its Social Media and Community University program. The document provides top 10 ideas for social media engagement, such as tying social media to business goals and identifying influencers. It also lists top 10 questions executives should ask, such as how social media supports business goals. Finally, it emphasizes the importance of listening to customers and adopting a relationship-focused approach to social media.
Hewlett-Packard: Growing HP's advocate economy, presented by Zealous WileySocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Hewlett-Packard’s Digital Marketing Manager, Zealous Wiley, talks about how their enterprise software group is leveraging employee advocacy at HP.
Zealous explains how they're empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Johnson Controls: How we empower our executives to tell the brand's story, pr...SocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Johnson Controls' Director of Global Social Media & Web Content, Sam Sova, talks about how they empower their executives to tell the brand's story in social media.
Sam explains how they developed, structured, and implemented their leadership training program on LinkedIn and Twitter.
Presentation Cameron Brain, co-founder of XYDOCuration.com recently gave at the Digital East digital marketing conference. Focus of the presentation is best practices for email newsletters and how when done well can drive meaningful marketing roi.
Employee Advocacy on Social Media by Kevin Stewartsmcslc
This document describes an employee advocacy platform called EveryoneSocial. It notes that corporate media is less trusted, social media advertising costs are rising, and employee advocacy is growing in importance. Employee advocacy is effective because employees have many social connections and 92% of people trust recommendations from people they know. The platform provides curated content for employees to share, allows companies to automate content curation, and gives visibility into employee sharing and engagement. It benefits both companies through organized sharing and visibility, and employees through appropriate content and establishing thought leadership.
This document introduces six competencies needed for next generation news organizations: complete storyteller, entrepreneur, data miner, marketer, platform strategist, and community builder. It discusses the skills and roles of each competency, providing examples of how media companies can adapt to technological changes and consumer behaviors through innovation strategies focused on experiences, continuous change, workforce development, partnerships, and embracing communities.
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
This document provides an overview of Dell's social media engagement strategies. It discusses the benefits of social media such as higher engagement, brand advocates, and real-time response. It then outlines Dell's history with social media and its Social Media and Community University program. The document provides top 10 ideas for social media engagement, such as tying social media to business goals and identifying influencers. It also lists top 10 questions executives should ask, such as how social media supports business goals. Finally, it emphasizes the importance of listening to customers and adopting a relationship-focused approach to social media.
Hewlett-Packard: Growing HP's advocate economy, presented by Zealous WileySocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Hewlett-Packard’s Digital Marketing Manager, Zealous Wiley, talks about how their enterprise software group is leveraging employee advocacy at HP.
Zealous explains how they're empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Johnson Controls: How we empower our executives to tell the brand's story, pr...SocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Johnson Controls' Director of Global Social Media & Web Content, Sam Sova, talks about how they empower their executives to tell the brand's story in social media.
Sam explains how they developed, structured, and implemented their leadership training program on LinkedIn and Twitter.
Kate Brosnahan and Andy Spade launched Kate Spade Handbags in the early 1990s with little money for advertising. However, they had a compelling story - they met while working in a store and fell in love, sharing a vision for a luxurious yet casual lifestyle. Every aspect of their company, from store locations to product lines, helped tell this story. By consistently evoking a feeling of "graciousness", they were able to expand beyond handbags. Today Kate Spade & Co. has nearly 200 stores worldwide generating $740 million in revenue annually. Their success demonstrates that marketing an entire experience through immersive storytelling can be more powerful than traditional advertising.
The newly opened Cooper Hewitt points the way for the immersive, participatory, digitally enhanced museum of the twenty-first century
Antiques, January-February 2015
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Kate Brosnahan and Andy Spade launched Kate Spade Handbags in the early 1990s with little money for advertising. However, they had a compelling story - they met while working in a store and fell in love, sharing a vision for a luxurious yet casual lifestyle. Every aspect of their company, from store locations to product lines, helped tell this story. By consistently evoking a feeling of "graciousness", they were able to expand beyond handbags. Today Kate Spade & Co. has nearly 200 stores worldwide generating $740 million in revenue annually. Their success demonstrates that marketing an entire experience through immersive storytelling can be more powerful than traditional advertising.
The newly opened Cooper Hewitt points the way for the immersive, participatory, digitally enhanced museum of the twenty-first century
Antiques, January-February 2015
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”